A data profile of the people who buy, follow and care about Photography in United Kingdom — modelled from more than twelve digital signal sources. Photography has an estimated audience of 28,204,156 people in United Kingdom.
The average Photography fan in United Kingdom is 44.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Antony Gormley, David Miliband, Best Friends Forever (TV series), with strongest over-indexing on Antony Gormley (1.5× the country average).
Demographically, the Photography audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Pet Ownership, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 13 regions tracked by Rascasse.
The typical Photography fan in United Kingdom is more female, around 44.2 years old, with strong Pet Ownership tendencies and a notable affinity for Antony Gormley.
The key figures that characterise the Photography profile in United Kingdom.
58.2% are female, 41.8% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 44.2 |
| Estimated audience size | 28,204,156 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Photography audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.7% |
| Italy | 5.3% |
| Japan | 5.1% |
Where the Photography audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~3.5M | 1.22× | |
| 02 | South West | ~3M | 1.19× | |
| 03 | East Midlands | ~2.5M | 1.19× | |
| 04 | Northern Ireland | ~1M | 1.14× | |
| 05 | South East | ~4M | 1.05× | |
| 06 | East of England | ~2.5M | 1.04× | |
| 07 | Scotland | ~2.5M | 1.03× | |
| 08 | Wales | ~1.5M | 0.99× | |
| 09 | Greater London | ~3.5M | 0.96× | |
| 10 | North East | ~900K | 0.86× | |
| 11 | England | ~21M | 0.83× | |
| 12 | Yorkshire and the Humber | ~1.5M | 0.77× | |
| 13 | West Midlands | ~900K | 0.72× |
The strongest cross-interests of the Photography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oakhurst, California | Travel & Leisure | 1.65× | ||
| 02 | P. G. Wodehouse | Literature | 1.63× | ||
| 03 | Rybnik | Travel & Leisure | 1.63× | ||
| 04 | Krytyka Polityczna | News | 1.60× | ||
| 05 | John James Audubon | Literature | 1.59× | ||
| 06 | Duży Format | News | 1.58× | ||
| 07 | David Miliband | Politics & Society | 1.57× | ||
| 08 | Château de Chenonceau | Travel & Leisure | 1.57× | ||
| 09 | Teatro Regio (Parma) | Arts & Culture | 1.56× | ||
| 10 | Justyna Steczkowska | Music & Radio | 1.55× | ||
| 11 | Best Friends Forever (TV series) | Movies & TV | 1.53× | ||
| 12 | Tuna fish sandwich | Food & Beverages | 1.53× | ||
| 13 | London Community Gospel Choir | Music & Radio | 1.53× | ||
| 14 | Clube de Regatas Brasil | Sports | 1.52× | ||
| 15 | Hang (instrument) | Music & Radio | 1.52× | ||
| 16 | Big Life | Politics & Society | 1.51× | ||
| 17 | Antony Gormley | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.93× | |
| Creativity | OPEN | 0.92× | |
| Social Media Usage | JOY | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.72× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Convenience Orientation | PREMIUM | 0.76× |
Photography has an estimated audience of 28,204,156 people in United Kingdom, concentrated in England and South East.
58.2% of Photography fans are female, 41.8% are male, with an average age of 44.2 years.
Photography fans show strongest brand affinity for Antony Gormley (1.5×), David Miliband (1.57×), and Best Friends Forever (TV series) (1.53×) over the country average.
Photography fans in United Kingdom are most concentrated in England (reach ~21M), South East (reach ~4M), and North West (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Photography itself, the audience over-indexes on David Miliband (1.57×), Best Friends Forever (TV series) (1.53×), P. G. Wodehouse (1.63×), and Oakhurst, California (1.65×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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