Photography Audience in Germany
A data profile of the people who buy, follow and care about Photography in Germany — modelled from more than twelve digital signal sources. Photography has an estimated audience of 19,989,247 people in Germany.
The average Photography fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Ed O'Neill, Cindy Sherman, Kareena Kapoor Khan, with strongest over-indexing on Ed O'Neill (1.55× the country average).
Demographically, the Photography audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Photography fan in Germany is balanced, around 38.6 years old, with strong Creativity tendencies and a notable affinity for Ed O'Neill.
At a glance
The key figures that characterise the Photography profile in Germany.
Search interest · 12-month trend
Demographics of Photography fans
55.0% are female, 45.0% are male, average age 38.6.
Gender split
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 38.6 |
| Estimated audience size | 19,989,247 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Photography audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.7% |
| Italy | 5.3% |
| Japan | 5.1% |
Geography
Where the Photography audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~700K | 1.71× | |
| 02 | Sachsen | ~1M | 1.24× | |
| 03 | Brandenburg | ~700K | 1.19× | |
| 04 | Thüringen | ~500K | 1.08× | |
| 05 | Berlin | ~900K | 1.04× | |
| 06 | Sachsen-Anhalt | ~500K | 1.01× | |
| 07 | Bayern | ~3M | 0.94× | |
| 08 | Baden-Württemberg | ~2.5M | 0.94× | |
| 09 | Hamburg | ~400K | 0.92× | |
| 10 | Rheinland-Pfalz | ~900K | 0.91× | |
| 11 | Schleswig-Holstein | ~700K | 0.91× | |
| 12 | Hessen | ~1.5M | 0.89× | |
| 13 | Nordrhein-Westfalen | ~4M | 0.87× | |
| 14 | Niedersachsen | ~1.5M | 0.87× | |
| 15 | Bremen | ~100K | 0.85× | |
| 16 | Saarland | ~200K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Photography audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blue spruce | Home & Garden | 1.99× | ||
| 02 | Wallander (UK TV series) | Movies & TV | 1.78× | ||
| 03 | Bed bug infestation | Home & Garden | 1.74× | ||
| 04 | Cindy Sherman | Arts & Culture | 1.71× | ||
| 05 | In the Mood for Love | Movies & TV | 1.66× | ||
| 06 | American University of Afghanistan | Business & Career | 1.66× | ||
| 07 | The Place Beyond the Pines | Movies & TV | 1.65× | ||
| 08 | Kareena Kapoor Khan | Movies & TV | 1.64× | ||
| 09 | Pope Pius XII | Politics & Society | 1.64× | ||
| 10 | Whisper | Internet & Social Media | 1.62× | ||
| 11 | Elfriede Jelinek | Literature | 1.58× | ||
| 12 | G1 (Rede Globo) | News | 1.57× | ||
| 13 | Shallow Hal | Movies & TV | 1.57× | ||
| 14 | Saint Louis Zoo | Travel & Leisure | 1.56× | ||
| 15 | Ed O'Neill | Movies & TV | 1.55× | ||
| 16 | Birdman (film) | Movies & TV | 1.54× | ||
| 17 | Gene Kelly | Movies & TV | 1.54× | ||
| 18 | Jewlr | Fashion & Accessoires | 1.52× | ||
| 19 | Wayne's World (film) | Movies & TV | 1.51× | ||
| 20 | Smack | Music & Radio | 1.50× |
Personality of the Photography audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| Extroversion | THRILL | 0.81× | |
| DIY Mentality | THRILL | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.57× | |
| Career Orientation | POWER | 0.58× | |
| Individualism | JOY | 0.60× |
Frequently asked questions
How many fans does Photography have in Germany?
Photography has an estimated audience of 19,989,247 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Photography fans?
55.0% of Photography fans are female, 45.0% are male, with an average age of 38.6 years.
Which brands do Photography fans like most?
Photography fans show strongest brand affinity for Ed O'Neill (1.55×), Cindy Sherman (1.71×), and Kareena Kapoor Khan (1.64×) over the country average.
Where do Photography fans live in Germany?
Photography fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4M), Bayern (reach ~3M), and Baden-Württemberg (reach ~2.5M). These three regions account for the largest share of the active audience.
What other brands do Photography fans also like?
Beyond Photography itself, the audience over-indexes on Cindy Sherman (1.71×), Kareena Kapoor Khan (1.64×), Wayne's World (film) (1.51×), and In the Mood for Love (1.66×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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