Photography Audience in Germany
Photography has an estimated audience of 19,989,247 people in Germany. 55.0% are female, 45.0% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ed O'Neill, Cindy Sherman, Elfriede Jelinek, Pope Pius XII, Kareena Kapoor Khan.
The average Photography fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ed O'Neill, Cindy Sherman, Elfriede Jelinek, with strongest over-indexing on Ed O'Neill (1.55× the country average). Demographically, the Photography audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Lifestyle cluster
Demographics of Photography fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 38.6 |
| Estimated audience size | 19,989,247 |
Audience persona
The typical Photography fan in Germany is balanced, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Ed O'Neill.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,715,237 | 0.85× |
| Bayern | 2,888,740 | 0.9× |
| Baden-Württemberg | 2,555,631 | 0.94× |
| Niedersachsen | 1,662,350 | 0.86× |
| Sachsen | 1,292,818 | 1.32× |
| Hessen | 1,235,985 | 0.81× |
| Berlin | 960,074 | 1.07× |
| Rheinland-Pfalz | 845,459 | 0.84× |
| Brandenburg | 787,581 | 1.27× |
| Mecklenburg-Vorpommern | 684,937 | 1.79× |
| Schleswig-Holstein | 634,060 | 0.88× |
| Thüringen | 544,142 | 1.07× |
| Sachsen-Anhalt | 526,941 | 1.02× |
| Hamburg | 400,366 | 0.89× |
| Saarland | 176,145 | 0.72× |
| Bremen | 131,935 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ed O'Neill | 1.55× | Movies & TV |
| Cindy Sherman | 1.71× | Arts & Culture |
| Elfriede Jelinek | 1.58× | Literature |
| Pope Pius XII | 1.64× | Politics & Society |
| Kareena Kapoor Khan | 1.64× | Movies & TV |
| In the Mood for Love | 1.66× | Movies & TV |
| G1 (Rede Globo) | 1.57× | News |
| Birdman (film) | 1.54× | Movies & TV |
| Gene Kelly | 1.54× | Movies & TV |
| Shallow Hal | 1.57× | Movies & TV |
| Smack | 1.5× | Music & Radio |
| Wallander (UK TV series) | 1.78× | Movies & TV |
| The Place Beyond the Pines | 1.65× | Movies & TV |
| Jewlr | 1.52× | Fashion & Accessoires |
| Bed bug infestation | 1.74× | Home & Garden |
| Saint Louis Zoo | 1.56× | Travel & Leisure |
| Whisper | 1.62× | Internet & Social Media |
| Blue spruce | 1.99× | Home & Garden |
| American University of Afghanistan | 1.66× | Business & Career |
| Clive Christian | 1.5× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.32 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Tradition | CONSERVATISM | 1.13 |
| Family Orientation | CONSERVATISM | 1.1 |
| Indulgence | JOY | 1.07 |
| Patriotism | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Italy | 5.3% |
| Japan | 5.1% |
See Photography audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Photography have in Germany?
Photography has an estimated audience of 19,989,247 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Photography fans?
55.0% of Photography fans are female, 45.0% are male, with an average age of 38.6 years.
Which brands do Photography fans like most?
Photography fans show strongest brand affinity for Ed O'Neill (1.55×), Cindy Sherman (1.71×), and Elfriede Jelinek (1.58×) over the country average.
Where do Photography fans live in Germany?
Photography fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,715,237), Bayern (reach 2,888,740), and Baden-Württemberg (reach 2,555,631). These three regions account for the largest share of the active audience.
What other brands do Photography fans also like?
Beyond Photography itself, the audience over-indexes on Cindy Sherman (1.71×), Elfriede Jelinek (1.58×), Pope Pius XII (1.64×), and Kareena Kapoor Khan (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.