A data profile of the people who buy, follow and care about Photography in Spain — modelled from more than twelve digital signal sources. Photography has an estimated audience of 18,117,491 people in Spain.
The average Photography fan in Spain is 44.6 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Parfois (fashion accessories), Ana de Armas, Demi Moore, with strongest over-indexing on Parfois (fashion accessories) (1.51× the country average).
Demographically, the Photography audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Photography fan in Spain is more female, around 44.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Parfois (fashion accessories).
The key figures that characterise the Photography profile in Spain.
56.7% are female, 43.3% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 44.6 |
| Estimated audience size | 18,117,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Photography audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.7% |
| Italy | 5.3% |
| Japan | 5.1% |
Where the Photography audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~4M | 1.26× | |
| 02 | Community of Madrid | ~4M | 1.25× | |
| 03 | Canary Islands | ~1M | 1.22× | |
| 04 | Comunidad Valenciana | ~2.5M | 1.12× | |
| 05 | Balearic Islands | ~500K | 1.05× | |
| 06 | Aragon | ~500K | 1.05× | |
| 07 | Castilla-La Mancha | ~700K | 1.02× | |
| 08 | Galicia | ~900K | 1.01× | |
| 09 | Andalusia | ~3.5M | 1.00× | |
| 10 | Castile and León | ~800K | 1.00× | |
| 11 | Region of Murcia | ~600K | 0.99× | |
| 12 | La Rioja | ~100K | 0.95× | |
| 13 | Basque Autonomous Country | ~600K | 0.94× | |
| 14 | Cantabria | ~200K | 0.93× | |
| 15 | Navarre | ~200K | 0.92× | |
| 16 | Principality of Asturias | ~400K | 0.91× | |
| 17 | Extremadura | ~400K | 0.90× |
The strongest cross-interests of the Photography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business manager | Business & Career | 2.00× | ||
| 02 | Sisley | Beauty & Wellness | 1.68× | ||
| 03 | The Residents | Music & Radio | 1.66× | ||
| 04 | Wuhan | Travel & Leisure | 1.65× | ||
| 05 | Barcode reader | Technology & Electronics | 1.63× | ||
| 06 | José Ortega Cano | Sports | 1.60× | ||
| 07 | Robert De Niro | Movies & TV | 1.58× | ||
| 08 | Pellet fuel | Home & Garden | 1.58× | ||
| 09 | Mathematical optimization | Business & Career | 1.58× | ||
| 10 | Shaila Dúrcal | Music & Radio | 1.56× | ||
| 11 | Ana de Armas | Movies & TV | 1.53× | ||
| 12 | Demi Moore | Movies & TV | 1.53× | ||
| 13 | Foreign language | Business & Career | 1.53× | ||
| 14 | Blackboard Inc. | Business & Career | 1.53× | ||
| 15 | Zodiac (film) | Movies & TV | 1.52× | ||
| 16 | Brain teaser | Business & Career | 1.52× | ||
| 17 | Brain Test | Games | 1.52× | ||
| 18 | Parfois (fashion accessories) | Fashion & Accessoires | 1.51× | ||
| 19 | MoneyGram | Business & Career | 1.51× | ||
| 20 | Remitly | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.89× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Career Orientation | POWER | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.63× | |
| Extroversion | THRILL | 0.64× | |
| Urban Lifestyle | OPEN | 0.65× |
Photography has an estimated audience of 18,117,491 people in Spain, concentrated in Catalonia and Community of Madrid.
56.7% of Photography fans are female, 43.3% are male, with an average age of 44.6 years.
Photography fans show strongest brand affinity for Parfois (fashion accessories) (1.51×), Ana de Armas (1.53×), and Demi Moore (1.53×) over the country average.
Photography fans in Spain are most concentrated in Catalonia (reach ~4M), Community of Madrid (reach ~4M), and Andalusia (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Photography itself, the audience over-indexes on Ana de Armas (1.53×), Demi Moore (1.53×), Robert De Niro (1.58×), and Foreign language (1.53×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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