Photography Audience in Canada
Photography has an estimated audience of 14,667,223 people in Canada. 53.6% are female, 46.4% are male, average age 41.3. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Imdb, Conducting, 7 Jours, Parenting styles, Coop.
The average Photography fan in Canada is 41.3 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Imdb, Conducting, 7 Jours, with strongest over-indexing on Imdb (1.58× the country average). Demographically, the Photography audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Lifestyle cluster
Demographics of Photography fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 41.3 |
| Estimated audience size | 14,667,223 |
Audience persona
The typical Photography fan in Canada is balanced, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Imdb.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 8,656,462 | 1.41× |
| British Columbia | 3,129,722 | 1.43× |
| Alberta | 2,239,781 | 1.24× |
| Quebec | 2,046,509 | 0.58× |
| Manitoba | 600,336 | 1.09× |
| Saskatchewan | 514,497 | 1.11× |
| Nova Scotia | 421,289 | 0.96× |
| New Brunswick | 334,566 | 0.99× |
| Newfoundland and Labrador | 176,646 | 0.79× |
| Prince Edward Island | 59,725 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Imdb | 1.58× | Movies & TV |
| Conducting | 1.55× | Music & Radio |
| 7 Jours | 2.29× | Music & Radio |
| Parenting styles | 1.6× | Kids & Family |
| Coop | 1.53× | Food & Beverages |
| Home equity loan | 1.55× | Business & Career |
| Julia Roberts | 1.52× | Movies & TV |
| Air India | 1.54× | Travel & Leisure |
| Times Colonist | 1.6× | News |
| Web fiction | 1.6× | Literature |
| Benjamin Moore | 1.61× | Home & Garden |
| DIY & Craft Ideas | 1.61× | Home & Garden |
| Don Cherry | 1.54× | Music & Radio |
| Warriors (novel series) | 1.51× | Literature |
| Cape Breton Post | 1.6× | News |
| Home accessories | 1.62× | Home & Garden |
| Figure 8 racing | 1.91× | Cars & Mobility |
| Gulf Arabic | 1.53× | Travel & Leisure |
| Winnipeg Sun | 1.56× | News |
| Andrea Bocelli | 1.59× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.45 |
| Individualism | JOY | 1.41 |
| Early Adopter Mentality | POWER | 1.34 |
| Urban Lifestyle | OPEN | 1.15 |
| Sports Activity | POWER | 1.07 |
| Design Affinity | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Italy | 5.3% |
| Japan | 5.1% |
See Photography audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Photography have in Canada?
Photography has an estimated audience of 14,667,223 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Photography fans?
53.6% of Photography fans are female, 46.4% are male, with an average age of 41.3 years.
Which brands do Photography fans like most?
Photography fans show strongest brand affinity for Imdb (1.58×), Conducting (1.55×), and 7 Jours (2.29×) over the country average.
Where do Photography fans live in Canada?
Photography fans in Canada are most concentrated in Ontario (reach 8,656,462), British Columbia (reach 3,129,722), and Alberta (reach 2,239,781). These three regions account for the largest share of the active audience.
What other brands do Photography fans also like?
Beyond Photography itself, the audience over-indexes on Conducting (1.55×), 7 Jours (2.29×), Parenting styles (1.6×), and Coop (1.53×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.