A data profile of the people who buy, follow and care about Photography in Italy — modelled from more than twelve digital signal sources. Photography has an estimated audience of 31,027,294 people in Italy.
The average Photography fan in Italy is 43.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Demographically, the Photography audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Social Media Usage, Need for Security.
The key figures that characterise the Photography profile in Italy.
53.4% are female, 46.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 43.2 |
| Estimated audience size | 31,027,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Photography audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.7% |
| Italy | 5.3% |
| Japan | 5.1% |
Where the Photography audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~3.5M | 1.34× | |
| 02 | Puglia | ~2.5M | 1.28× | |
| 03 | Campania | ~4.5M | 1.22× | |
| 04 | Lombardy | ~6.5M | 1.21× | |
| 05 | Calabria | ~1M | 1.16× | |
| 06 | Lazio | ~4.5M | 1.13× | |
| 07 | Tuscany | ~2M | 1.07× | |
| 08 | Piedmont | ~2.5M | 1.06× | |
| 09 | Abruzzo | ~700K | 1.06× | |
| 10 | Veneto | ~2.5M | 1.01× | |
| 11 | Emilia-Romagna | ~2.5M | 1.00× | |
| 12 | Marche | ~800K | 0.99× | |
| 13 | Sardinia | ~800K | 0.95× | |
| 14 | Basilicata | ~300K | 0.95× | |
| 15 | Aosta Valley | ~70K | 0.94× | |
| 16 | Molise | ~100K | 0.93× | |
| 17 | Friuli-Venezia Giulia | ~500K | 0.92× | |
| 18 | Trentino-Alto Adige/Südtirol | ~500K | 0.90× | |
| 19 | Umbria | ~500K | 0.90× | |
| 20 | Liguria | ~800K | 0.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.54× | |
| Individualism | JOY | 0.56× | |
| Indulgence | JOY | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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