A data profile of the people who buy, follow and care about Gin in United Kingdom — modelled from more than twelve digital signal sources. Gin has an estimated audience of 7,873,782 people in United Kingdom.
The average Gin fan in United Kingdom is 44.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Distilled beverage, Matalan, Travelodge, with strongest over-indexing on Distilled beverage (1.78× the country average).
Demographically, the Gin audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Gin fan in United Kingdom is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Distilled beverage.
The key figures that characterise the Gin profile in United Kingdom.
61.0% are female, 39.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 44.4 |
| Estimated audience size | 7,873,782 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Gin audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.1% |
| United Kingdom | 14.2% |
| Italy | 8.8% |
Where the Gin audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~800K | 1.22× | |
| 02 | North West | ~1M | 1.21× | |
| 03 | Scotland | ~800K | 1.16× | |
| 04 | East Midlands | ~600K | 1.13× | |
| 05 | England | ~6M | 1.03× | |
| 06 | East of England | ~700K | 1.01× | |
| 07 | South East | ~1M | 0.98× | |
| 08 | Greater London | ~1M | 0.98× | |
| 09 | North East | ~300K | 0.96× | |
| 10 | Wales | ~400K | 0.91× | |
| 11 | Northern Ireland | ~200K | 0.90× | |
| 12 | Yorkshire and the Humber | ~500K | 0.80× | |
| 13 | West Midlands | ~200K | 0.71× |
The strongest cross-interests of the Gin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Naked Wines | Food & Beverages | 2.61× | ||
| 02 | Fat Face | Fashion & Accessoires | 2.38× | ||
| 03 | Travelodge | Travel & Leisure | 2.04× | ||
| 04 | Costco | Shopping | 1.92× | ||
| 05 | Waterstones | Literature | 1.80× | ||
| 06 | Distilled beverage | Food & Beverages | 1.78× | ||
| 07 | Matalan | Shopping | 1.77× | ||
| 08 | Strictly Come Dancing | Sports | 1.72× | ||
| 09 | Racing Post | Sports | 1.64× | ||
| 10 | Scottish Widows | Business & Career | 1.63× | ||
| 11 | Mail Online | News | 1.60× | ||
| 12 | Dunelm | Home & Garden | 1.60× | ||
| 13 | Staycation | Home & Garden | 1.58× | ||
| 14 | Toolstation | Home & Garden | 1.57× | ||
| 15 | Holiday cottage | Travel & Leisure | 1.57× | ||
| 16 | Cocktail | Food & Beverages | 1.55× | ||
| 17 | Home Bargains | Shopping | 1.53× | ||
| 18 | Companies House | Politics & Society | 1.53× | ||
| 19 | Debenhams | Fashion & Accessoires | 1.53× | ||
| 20 | Marks & Spencer | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.35× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Design Affinity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.79× | |
| Risk Appetite | THRILL | 0.82× | |
| Social Media Usage | JOY | 0.89× |
Gin has an estimated audience of 7,873,782 people in United Kingdom, concentrated in England and South East.
61.0% of Gin fans are female, 39.0% are male, with an average age of 44.4 years.
Gin fans show strongest brand affinity for Distilled beverage (1.78×), Matalan (1.77×), and Travelodge (2.04×) over the country average.
Gin fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~1M), and North West (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Gin itself, the audience over-indexes on Matalan (1.77×), Travelodge (2.04×), Marks & Spencer (1.51×), and Scottish Widows (1.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Gin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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