Gin Audience in Germany
Gin has an estimated audience of 3,170,714 people in Germany. 49.3% are female, 50.7% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alcoholic beverages, Distilled beverage, Wine & Spirits, Drinking, Cocktail.
The average Gin fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alcoholic beverages, Distilled beverage, Wine & Spirits, with strongest over-indexing on Alcoholic beverages (3.19× the country average). Demographically, the Gin audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Gin fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 39.5 |
| Estimated audience size | 3,170,714 |
Audience persona
The typical Gin fan in Germany is balanced, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Alcoholic beverages.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 664,328 | 0.96× |
| Bayern | 523,390 | 1.03× |
| Baden-Württemberg | 435,260 | 1.01× |
| Niedersachsen | 314,214 | 1.02× |
| Hessen | 236,347 | 0.98× |
| Sachsen | 181,979 | 1.17× |
| Rheinland-Pfalz | 139,525 | 0.88× |
| Berlin | 138,002 | 0.97× |
| Schleswig-Holstein | 104,787 | 0.92× |
| Brandenburg | 101,011 | 1.03× |
| Thüringen | 93,211 | 1.15× |
| Sachsen-Anhalt | 87,313 | 1.06× |
| Hamburg | 81,522 | 1.14× |
| Mecklenburg-Vorpommern | 62,165 | 1.03× |
| Saarland | 34,534 | 0.89× |
| Bremen | 20,972 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alcoholic beverages | 3.19× | Food & Beverages |
| Distilled beverage | 3.81× | Food & Beverages |
| Wine & Spirits | 4.09× | Food & Beverages |
| Drinking | 3× | Food & Beverages |
| Cocktail | 2.1× | Food & Beverages |
| White wine | 3.65× | Food & Beverages |
| Wine | 1.61× | Food & Beverages |
| Red wine | 3.14× | Food & Beverages |
| Landscape design | 1.98× | Business & Career |
| Vegetarian cuisine | 1.5× | Food & Beverages |
| Local food | 1.64× | Food & Beverages |
| Christian Ulmen | 1.96× | Movies & TV |
| Healthy habits | 1.55× | Health |
| Cookbook | 1.75× | Food & Beverages |
| Tyrol (state) | 1.58× | Travel & Leisure |
| Dog walking | 1.53× | Pets & Animals |
| Woolworths | 1.82× | Shopping |
| Brinjevec | 8.5× | Food & Beverages |
| Home Interior Design | 1.69× | Home & Garden |
| Gin and tonic | 4.58× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.77 |
| Design Affinity | PREMIUM | 1.4 |
| Sustainability | BALANCE | 1.39 |
| DIY Mentality | THRILL | 1.37 |
| Sports Activity | POWER | 1.34 |
| Healthy Lifestyle | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| United Kingdom | 14.2% |
| Italy | 8.9% |
See Gin audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
- Vodka (1,879,131)
Frequently asked questions
How many fans does Gin have in Germany?
Gin has an estimated audience of 3,170,714 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gin fans?
49.3% of Gin fans are female, 50.7% are male, with an average age of 39.5 years.
Which brands do Gin fans like most?
Gin fans show strongest brand affinity for Alcoholic beverages (3.19×), Distilled beverage (3.81×), and Wine & Spirits (4.09×) over the country average.
Where do Gin fans live in Germany?
Gin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 664,328), Bayern (reach 523,390), and Baden-Württemberg (reach 435,260). These three regions account for the largest share of the active audience.
What other brands do Gin fans also like?
Beyond Gin itself, the audience over-indexes on Distilled beverage (3.81×), Wine & Spirits (4.09×), Drinking (3×), and Cocktail (2.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.