Beer Audience in Germany

Demographics of Beer fans

Audience persona

The typical Beer fan in Germany is more male, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Transfermarkt.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Beer audiences in other countries

• Beer — United States
• Beer — United Kingdom
• Beer — France
• Beer — Italy
• Beer — Spain
• Beer — Brazil
• Beer — Japan
• Beer — South Korea
• Beer — India

More Alcohol audiences in Germany

• Whisky (4,218,913)
• Gin (3,170,714)
• Rum (2,252,801)
• Scotch whisky (1,922,741)
• Vodka (1,879,131)

Frequently asked questions

How many fans does Beer have in Germany?

Beer has an estimated audience of 10,287,935 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Beer fans?

44.8% of Beer fans are female, 55.2% are male, with an average age of 40.4 years.

Which brands do Beer fans like most?

Beer fans show strongest brand affinity for Transfermarkt (1.55×), Bosch (TV series) (2.56×), and Brewery (1.68×) over the country average.

Where do Beer fans live in Germany?

Beer fans in Germany are most concentrated in Bayern (reach 2,175,071), Nordrhein-Westfalen (reach 2,167,151), and Baden-Württemberg (reach 1,307,397). These three regions account for the largest share of the active audience.

What other brands do Beer fans also like?

Beyond Beer itself, the audience over-indexes on Bosch (TV series) (2.56×), Brewery (1.68×), Drinking (1.65×), and Brewing (1.77×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.