Brewing Audience in Germany
Brewing has an estimated audience of 3,361,273 people in Germany. 37.1% are female, 62.9% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Oktoberfest, Homebrewing, Microbrewery, Brewery, Beer festival.
The average Brewing fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Oktoberfest, Homebrewing, Microbrewery, with strongest over-indexing on Oktoberfest (12.13× the country average). Demographically, the Brewing audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Brewing fans
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 40.2 |
| Estimated audience size | 3,361,273 |
Audience persona
The typical Brewing fan in Germany is more male, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Oktoberfest.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 867,318 | 1.18× |
| Bayern | 788,929 | 1.46× |
| Baden-Württemberg | 477,445 | 1.04× |
| Hessen | 394,739 | 1.54× |
| Berlin | 382,131 | 2.54× |
| Niedersachsen | 198,445 | 0.61× |
| Rheinland-Pfalz | 194,226 | 1.15× |
| Sachsen | 173,426 | 1.05× |
| Hamburg | 97,499 | 1.28× |
| Schleswig-Holstein | 91,975 | 0.76× |
| Brandenburg | 72,639 | 0.7× |
| Sachsen-Anhalt | 39,422 | 0.45× |
| Thüringen | 38,647 | 0.45× |
| Mecklenburg-Vorpommern | 27,925 | 0.44× |
| Bremen | 25,115 | 0.87× |
| Saarland | 19,298 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oktoberfest | 12.13× | Travel & Leisure |
| Homebrewing | 17.88× | Food & Beverages |
| Microbrewery | 13.33× | Food & Beverages |
| Brewery | 7.01× | Food & Beverages |
| Beer festival | 9.73× | Food & Beverages |
| Lager | 11.93× | Food & Beverages |
| More Nutrition | 3.66× | Health |
| Beer garden | 11.09× | Food & Beverages |
| Ale | 15.25× | Food & Beverages |
| Borussia Dortmund | 1.64× | Sports |
| Draught beer | 8.15× | Food & Beverages |
| Alexis Bledel | 7.77× | Movies & TV |
| Paris Jackson | 10.01× | Movies & TV |
| Jane Fonda | 7.98× | Movies & TV |
| Flensburger | 5.58× | Food & Beverages |
| BrewDog | 11.91× | Food & Beverages |
| Alcoholic beverages | 1.83× | Food & Beverages |
| FitX | 4.41× | Sports |
| Pilsner | 9.9× | Food & Beverages |
| Wheat beer | 10.74× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.8 |
| Healthy Lifestyle | BALANCE | 1.48 |
| DIY Mentality | THRILL | 1.4 |
| Sports Activity | POWER | 1.34 |
| Sustainability | BALANCE | 1.32 |
| Early Adopter Mentality | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| Japan | 8.1% |
| United Kingdom | 5.8% |
See Brewing audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Brewing have in Germany?
Brewing has an estimated audience of 3,361,273 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brewing fans?
37.1% of Brewing fans are female, 62.9% are male, with an average age of 40.2 years.
Which brands do Brewing fans like most?
Brewing fans show strongest brand affinity for Oktoberfest (12.13×), Homebrewing (17.88×), and Microbrewery (13.33×) over the country average.
Where do Brewing fans live in Germany?
Brewing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 867,318), Bayern (reach 788,929), and Baden-Württemberg (reach 477,445). These three regions account for the largest share of the active audience.
What other brands do Brewing fans also like?
Beyond Brewing itself, the audience over-indexes on Homebrewing (17.88×), Microbrewery (13.33×), Brewery (7.01×), and Beer festival (9.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brewing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.