Pilsner Audience in Germany
Pilsner has an estimated audience of 558,445 people in Germany. 27.3% are female, 72.7% are male, average age 39.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Homebrewing, Radeberger Brewery, Borussia Dortmund, Flensburger, Ale.
The average Pilsner fan in Germany is 39.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Homebrewing, Radeberger Brewery, Borussia Dortmund, with strongest over-indexing on Homebrewing (17.97× the country average). Demographically, the Pilsner audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Pilsner fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 39.9 |
| Estimated audience size | 558,445 |
Audience persona
The typical Pilsner fan in Germany is more male, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Homebrewing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 97,031 | 1.08× |
| Nordrhein-Westfalen | 84,374 | 0.69× |
| Baden-Württemberg | 75,434 | 0.99× |
| Berlin | 55,863 | 2.24× |
| Hessen | 44,207 | 1.04× |
| Sachsen | 43,987 | 1.61× |
| Niedersachsen | 36,632 | 0.68× |
| Rheinland-Pfalz | 20,788 | 0.74× |
| Brandenburg | 19,015 | 1.1× |
| Schleswig-Holstein | 13,573 | 0.68× |
| Hamburg | 13,027 | 1.03× |
| Thüringen | 12,355 | 0.87× |
| Sachsen-Anhalt | 10,869 | 0.75× |
| Mecklenburg-Vorpommern | 8,892 | 0.83× |
| Saarland | 7,035 | 1.03× |
| Bremen | 6,249 | 1.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Homebrewing | 17.97× | Food & Beverages |
| Radeberger Brewery | 22.89× | Food & Beverages |
| Borussia Dortmund | 2.01× | Sports |
| Flensburger | 8.75× | Food & Beverages |
| Ale | 14.94× | Food & Beverages |
| Dynamo Dresden | 3.46× | Sports |
| Bundesliga | 2.03× | Sports |
| Draught beer | 8.34× | Food & Beverages |
| SV Werder Bremen | 2.44× | Sports |
| 2. Bundesliga | 2.54× | Sports |
| Beer festival | 5.92× | Food & Beverages |
| Microbrewery | 6.81× | Food & Beverages |
| RB Leipzig | 3.05× | Sports |
| Sportschau | 2.36× | Sports |
| DFB-Pokal | 3.81× | Sports |
| UEFA Champions League | 1.87× | Sports |
| König Pilsener | 11.07× | Food & Beverages |
| MSV Duisburg | 4.69× | Sports |
| Pale ale | 20.56× | Food & Beverages |
| Brewery | 3.58× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.35 |
| Patriotism | CONSERVATISM | 1.31 |
| DIY Mentality | THRILL | 1.21 |
| Need for Security | CONSERVATISM | 1.21 |
| Convenience Orientation | PREMIUM | 1.18 |
| Travelling | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 15.9% |
| Mexico | 9.4% |
See Pilsner audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Pilsner have in Germany?
Pilsner has an estimated audience of 558,445 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Pilsner fans?
27.3% of Pilsner fans are female, 72.7% are male, with an average age of 39.9 years.
Which brands do Pilsner fans like most?
Pilsner fans show strongest brand affinity for Homebrewing (17.97×), Radeberger Brewery (22.89×), and Borussia Dortmund (2.01×) over the country average.
Where do Pilsner fans live in Germany?
Pilsner fans in Germany are most concentrated in Bayern (reach 97,031), Nordrhein-Westfalen (reach 84,374), and Baden-Württemberg (reach 75,434). These three regions account for the largest share of the active audience.
What other brands do Pilsner fans also like?
Beyond Pilsner itself, the audience over-indexes on Radeberger Brewery (22.89×), Borussia Dortmund (2.01×), Flensburger (8.75×), and Ale (14.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pilsner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.