Rascasse Audience Intelligence

Pilsner Audience in Germany

A data profile of the people who buy, follow and care about Pilsner in Germany — modelled from more than twelve digital signal sources. Pilsner has an estimated audience of 558,445 people in Germany.

#24among Alcohol in Germany#4408among Topic in Germany#504in Food & Beverages

The average Pilsner fan in Germany is 39.9 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Homebrewing, Radeberger Brewery, Flensburger, with strongest over-indexing on Homebrewing (17.97× the country average).

Demographically, the Pilsner audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pilsner fan in Germany is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Homebrewing.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pilsner profile in Germany.

Audience size
558K
in Germany
Gender
27.3%♀
72.7% male
Age
39.9
average years
Country rank
#10750
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pilsner fans

27.3% are female, 72.7% are male, average age 39.9.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for Pilsner audience in Germany
MetricValue
Female27.3%
Male72.7%
Average age39.9
Estimated audience size558,445
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Pilsner audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3921%
40-4926%
50+18%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Pilsner audience comes from Germany.

Worldwide audience distribution share by country for Pilsner
CountryShare
United States17.5%
Brazil15.9%
Mexico9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pilsner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pilsner fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.89×
02Sachsen~40K1.36×
03Bremen~5K1.09×
04Bayern~100K1.07×
05Hessen~50K1.07×
06Brandenburg~20K1.02×
07Hamburg~10K1.02×
08Saarland~7K1.01×
09Baden-Württemberg~80K0.98×
10Thüringen~10K0.98×
11Mecklenburg-Vorpommern~10K0.97×
12Sachsen-Anhalt~10K0.95×
13Rheinland-Pfalz~20K0.88×
14Schleswig-Holstein~20K0.87×
15Niedersachsen~40K0.78×
16Nordrhein-Westfalen~90K0.74×
Fig. 06

Affinity by region

Affinity by region — Pilsner, Germany
0.74×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pilsner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pilsner audience
#·InterestCategoryAffinity×
01Radeberger BreweryFood & Beverages22.89×
02HomebrewingFood & Beverages17.97×
03AleFood & Beverages14.94×
04König PilsenerFood & Beverages11.07×
05FlensburgerFood & Beverages8.75×
06Draught beerFood & Beverages8.34×
07MicrobreweryFood & Beverages6.81×
08Beer festivalFood & Beverages5.92×
09MSV DuisburgSports4.69×
10DFB-PokalSports3.81×
11Dynamo DresdenSports3.46×
12Borussia MönchengladbachSports2.78×
132. BundesligaSports2.54×
14SV Werder BremenSports2.44×
15SportschauSports2.36×
16BundesligaSports2.03×
17Borussia DortmundSports2.01×
18UEFA Champions LeagueSports1.87×
19FIFA World CupSports1.70×
20FC Bayern MunichSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pilsner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pilsner audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.35×
Need for SecurityCONSERVATISM1.19×
Social Media UsageJOY1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pilsner audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
MindfulnessBALANCE0.70×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pilsner have in Germany?

Pilsner has an estimated audience of 558,445 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Pilsner fans?

27.3% of Pilsner fans are female, 72.7% are male, with an average age of 39.9 years.

03

Which brands do Pilsner fans like most?

Pilsner fans show strongest brand affinity for Homebrewing (17.97×), Radeberger Brewery (22.89×), and Flensburger (8.75×) over the country average.

04

Where do Pilsner fans live in Germany?

Pilsner fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Pilsner fans also like?

Beyond Pilsner itself, the audience over-indexes on Radeberger Brewery (22.89×), Flensburger (8.75×), Ale (14.94×), and Borussia Dortmund (2.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in Germany

See Pilsner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pilsner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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