König Pilsener Audience in Germany
König Pilsener has an estimated audience of 325,988 people in Germany. 44.7% are female, 55.3% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities: The Human Centipede 2 (Full Sequence), Unique Gifts, Haberler, Birthday Gifts, Progressive rock.
The average König Pilsener fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities include The Human Centipede 2 (Full Sequence), Unique Gifts, Haberler, with strongest over-indexing on The Human Centipede 2 (Full Sequence) (24.96× the country average). Demographically, the König Pilsener audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of König Pilsener fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 40.2 |
| Estimated audience size | 325,988 |
Audience persona
The typical König Pilsener fan in Germany is more male, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for The Human Centipede 2 (Full Sequence).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 380,039 | 8.76× |
| Niedersachsen | 36,167 | 0.73× |
| Hessen | 32,631 | 0.85× |
| Rheinland-Pfalz | 24,927 | 0.98× |
| Bayern | 24,570 | 0.3× |
| Baden-Württemberg | 22,430 | 0.32× |
| Berlin | 8,917 | 0.39× |
| Schleswig-Holstein | 6,847 | 0.38× |
| Sachsen | 6,520 | 0.26× |
| Hamburg | 6,510 | 0.57× |
| Thüringen | 5,513 | 0.43× |
| Saarland | 4,389 | 0.71× |
| Sachsen-Anhalt | 3,813 | 0.29× |
| Brandenburg | 3,343 | 0.21× |
| Mecklenburg-Vorpommern | 2,599 | 0.27× |
| Bremen | 2,372 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Human Centipede 2 (Full Sequence) | 24.96× | Movies & TV |
| Unique Gifts | 2.23× | Shopping |
| Haberler | 1.83× | News |
| Birthday Gifts | 2.27× | Kids & Family |
| Progressive rock | 1.89× | Music & Radio |
| Stradivarius | 1.83× | Shopping |
| Urban Outfitters | 1.61× | Shopping |
| VfL Wolfsburg | 1.6× | Sports |
| Snow White (Fables) | 1.7× | Literature |
| myDealZ | 1.93× | Shopping |
| KLIX (AM) | 1.67× | Music & Radio |
| Home Delivery | 1.82× | Food & Beverages |
| Knokke-Heist | 3.96× | Travel & Leisure |
| KLOS | 7.53× | Music & Radio |
| Corfu (regional unit) | 1.53× | Travel & Leisure |
| Theocracy | 4.84× | Music & Radio |
| Keeper (password manager) | 1.91× | Technology & Electronics |
| Jelenia Góra | 5.37× | Travel & Leisure |
| Alaska | 1.51× | Travel & Leisure |
| Emperor Entertainment Group | 1.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.41 |
| Patriotism | CONSERVATISM | 1.21 |
| Tradition | CONSERVATISM | 1.2 |
| DIY Mentality | THRILL | 1.14 |
| Sports Activity | POWER | 1.1 |
| Convenience Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.5% |
| United States | 1.3% |
| China | 1.1% |
See König Pilsener audiences in other countries
More Beer audiences in Germany
- Flensburger (2,155,463)
- Paulaner Brewery (935,316)
- Guinness (799,830)
- Warsteiner (681,168)
- Bass Brewery (561,665)
Frequently asked questions
How many fans does König Pilsener have in Germany?
König Pilsener has an estimated audience of 325,988 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of König Pilsener fans?
44.7% of König Pilsener fans are female, 55.3% are male, with an average age of 40.2 years.
Which brands do König Pilsener fans like most?
König Pilsener fans show strongest brand affinity for The Human Centipede 2 (Full Sequence) (24.96×), Unique Gifts (2.23×), and Haberler (1.83×) over the country average.
Where do König Pilsener fans live in Germany?
König Pilsener fans in Germany are most concentrated in Nordrhein-Westfalen (reach 380,039), Niedersachsen (reach 36,167), and Hessen (reach 32,631). These three regions account for the largest share of the active audience.
What other brands do König Pilsener fans also like?
Beyond König Pilsener itself, the audience over-indexes on Unique Gifts (2.23×), Haberler (1.83×), Birthday Gifts (2.27×), and Progressive rock (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for König Pilsener. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.