Paulaner Brewery Audience in Germany
Paulaner Brewery has an estimated audience of 605,866 people in Germany. 29.1% are female, 70.9% are male, average age 41.0. Top regions: Bayern, Baden-Württemberg, Hessen. Top brand affinities: Movies, FC Bayern Munich, Food, Germany, TSV 1860 München.
The average Paulaner Brewery fan in Germany is 41.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Hessen. Top brand affinities include Movies, FC Bayern Munich, Food, with strongest over-indexing on Movies (2.09× the country average). Demographically, the Paulaner Brewery audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Paulaner Brewery fans
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 41.0 |
| Estimated audience size | 605,866 |
Audience persona
The typical Paulaner Brewery fan in Germany is more male, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Movies.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 297,867 | 1.98× |
| Baden-Württemberg | 152,410 | 1.19× |
| Hessen | 80,231 | 1.13× |
| Niedersachsen | 77,332 | 0.85× |
| Nordrhein-Westfalen | 74,281 | 0.36× |
| Berlin | 46,851 | 1.12× |
| Rheinland-Pfalz | 35,098 | 0.75× |
| Sachsen | 34,929 | 0.76× |
| Bremen | 27,369 | 3.42× |
| Hamburg | 24,741 | 1.17× |
| Schleswig-Holstein | 21,443 | 0.64× |
| Thüringen | 16,312 | 0.68× |
| Brandenburg | 14,085 | 0.49× |
| Sachsen-Anhalt | 11,592 | 0.48× |
| Mecklenburg-Vorpommern | 7,357 | 0.41× |
| Saarland | 6,467 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Movies | 2.09× | Movies & TV |
| FC Bayern Munich | 2.21× | Sports |
| Food | 1.84× | Food & Beverages |
| Germany | 1.81× | Travel & Leisure |
| TSV 1860 München | 8.02× | Sports |
| Borussia Dortmund | 1.54× | Sports |
| Transfermarkt | 2.62× | Sports |
| FIFA World Cup | 1.95× | Sports |
| UEFA Champions League | 1.92× | Sports |
| Transport | 2.28× | Cars & Mobility |
| Brewery | 3.82× | Food & Beverages |
| Bundesliga | 1.6× | Sports |
| Bauhaus | 1.9× | Shopping |
| Database | 2.7× | Technology & Electronics |
| Kaufland | 1.64× | Shopping |
| Sportschau | 1.93× | Sports |
| Google Maps | 1.81× | Internet & Social Media |
| Real Madrid C.F. | 1.83× | Sports |
| Burger King | 1.86× | Food & Beverages |
| Aral AG | 1.73× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2 |
| Tradition | CONSERVATISM | 1.74 |
| Patriotism | CONSERVATISM | 1.48 |
| DIY Mentality | THRILL | 1.32 |
| Early Adopter Mentality | POWER | 1.29 |
| Convenience Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 19.0% |
| Germany | 15.9% |
| Italy | 9.9% |
See Paulaner Brewery audiences in other countries
More Beer audiences in Germany
- Flensburger (2,155,463)
- Guinness (799,830)
- Warsteiner (681,168)
- Bass Brewery (561,665)
- Krombacher Brauerei (558,330)
Frequently asked questions
How many fans does Paulaner Brewery have in Germany?
Paulaner Brewery has an estimated audience of 605,866 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Paulaner Brewery fans?
29.1% of Paulaner Brewery fans are female, 70.9% are male, with an average age of 41.0 years.
Which brands do Paulaner Brewery fans like most?
Paulaner Brewery fans show strongest brand affinity for Movies (2.09×), FC Bayern Munich (2.21×), and Food (1.84×) over the country average.
Where do Paulaner Brewery fans live in Germany?
Paulaner Brewery fans in Germany are most concentrated in Bayern (reach 297,867), Baden-Württemberg (reach 152,410), and Hessen (reach 80,231). These three regions account for the largest share of the active audience.
What other brands do Paulaner Brewery fans also like?
Beyond Paulaner Brewery itself, the audience over-indexes on FC Bayern Munich (2.21×), Food (1.84×), Germany (1.81×), and TSV 1860 München (8.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paulaner Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.