Krombacher Brauerei Audience in Germany
Krombacher Brauerei has an estimated audience of 558,330 people in Germany. 35.6% are female, 64.4% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Hessen, Niedersachsen. Top brand affinities: Borussia Dortmund, Aral AG, SV Werder Bremen, Netto Marken-Discount, Bundesliga.
The average Krombacher Brauerei fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Niedersachsen. Top brand affinities include Borussia Dortmund, Aral AG, SV Werder Bremen, with strongest over-indexing on Borussia Dortmund (1.98× the country average). Demographically, the Krombacher Brauerei audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Krombacher Brauerei fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 41.8 |
| Estimated audience size | 558,330 |
Audience persona
The typical Krombacher Brauerei fan in Germany is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 418,748 | 3.45× |
| Hessen | 106,143 | 2.49× |
| Niedersachsen | 62,170 | 1.15× |
| Bayern | 49,268 | 0.55× |
| Baden-Württemberg | 38,100 | 0.5× |
| Rheinland-Pfalz | 34,973 | 1.25× |
| Sachsen | 18,952 | 0.69× |
| Schleswig-Holstein | 16,860 | 0.84× |
| Thüringen | 13,185 | 0.93× |
| Berlin | 11,362 | 0.46× |
| Brandenburg | 11,159 | 0.64× |
| Sachsen-Anhalt | 10,288 | 0.71× |
| Hamburg | 9,383 | 0.74× |
| Mecklenburg-Vorpommern | 6,257 | 0.59× |
| Saarland | 3,828 | 0.56× |
| Bremen | 2,160 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.98× | Sports |
| Aral AG | 3.03× | Cars & Mobility |
| SV Werder Bremen | 2.64× | Sports |
| Netto Marken-Discount | 2.43× | Shopping |
| Bundesliga | 1.92× | Sports |
| Sportschau | 2.6× | Sports |
| Targobank | 3.29× | Business & Career |
| AutoScout24 | 2.13× | Cars & Mobility |
| Arminia Bielefeld | 4.52× | Sports |
| 2. Bundesliga | 2.2× | Sports |
| Friends | 2.52× | Movies & TV |
| Tipico | 2.74× | Games |
| Postbank | 2.33× | Business & Career |
| Obi (store) | 1.76× | Shopping |
| FC Bayern Munich | 1.55× | Sports |
| Commerzbank | 2× | Business & Career |
| Hornbach | 2.02× | Shopping |
| Transfermarkt | 2.19× | Sports |
| FRITZ!Box | 2.37× | Technology & Electronics |
| Kaufland | 1.73× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.49 |
| Indulgence | JOY | 1.38 |
| Need for Security | CONSERVATISM | 1.29 |
| DIY Mentality | THRILL | 1.27 |
| Convenience Orientation | PREMIUM | 1.18 |
| Tradition | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.1% |
| Poland | 1.2% |
| China | 1.0% |
See Krombacher Brauerei audiences in other countries
More Beer audiences in Germany
- Flensburger (2,155,463)
- Paulaner Brewery (935,316)
- Guinness (799,830)
- Warsteiner (681,168)
- Bass Brewery (561,665)
Frequently asked questions
How many fans does Krombacher Brauerei have in Germany?
Krombacher Brauerei has an estimated audience of 558,330 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Krombacher Brauerei fans?
35.6% of Krombacher Brauerei fans are female, 64.4% are male, with an average age of 41.8 years.
Which brands do Krombacher Brauerei fans like most?
Krombacher Brauerei fans show strongest brand affinity for Borussia Dortmund (1.98×), Aral AG (3.03×), and SV Werder Bremen (2.64×) over the country average.
Where do Krombacher Brauerei fans live in Germany?
Krombacher Brauerei fans in Germany are most concentrated in Nordrhein-Westfalen (reach 418,748), Hessen (reach 106,143), and Niedersachsen (reach 62,170). These three regions account for the largest share of the active audience.
What other brands do Krombacher Brauerei fans also like?
Beyond Krombacher Brauerei itself, the audience over-indexes on Aral AG (3.03×), SV Werder Bremen (2.64×), Netto Marken-Discount (2.43×), and Bundesliga (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Krombacher Brauerei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.