Rascasse Audience Intelligence

Krombacher Brauerei Target Market in Germany

A data profile of the people who buy, follow and care about Krombacher Brauerei in Germany — modelled from more than twelve digital signal sources. Krombacher Brauerei has an estimated audience of 557,536 people in Germany.

#6among Beer in Germany#1409among Brand in Germany#506in Food & Beverages

The average Krombacher Brauerei fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Hessen, Niedersachsen.

Top brand affinities include SV Werder Bremen, Netto Marken-Discount, Borussia Dortmund, with strongest over-indexing on SV Werder Bremen (2.64× the country average).

Demographically, the Krombacher Brauerei audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Krombacher Brauerei fan in Germany is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for SV Werder Bremen.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Krombacher Brauerei profile in Germany.

Audience size
558K
in Germany
Gender
35.6%♀
64.4% male
Age
41.8
average years
Country rank
#10764
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Krombacher Brauerei

35.6% are female, 64.4% are male, average age 41.8.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Krombacher Brauerei audience in Germany
MetricValue
Female35.6%
Male64.4%
Average age41.8
Estimated audience size557,536
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Krombacher Brauerei audience in Germany
Age bracketShare%
16-1913%
20-2920%
30-3920%
40-4924%
50+24%
Fig. 04

Worldwide distribution

86.7%

of the worldwide Krombacher Brauerei audience comes from Germany.

Worldwide audience distribution share by country for Krombacher Brauerei
CountryShare
Germany86.7%
France1.7%
Poland1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Krombacher Brauerei audience in Germany is strongest.

Fig. 05

Top regions by affinity

Krombacher Brauerei customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K3.32×
02Hessen~100K2.27×
03Rheinland-Pfalz~30K1.19×
04Niedersachsen~60K1.12×
05Thüringen~10K0.97×
06Schleswig-Holstein~20K0.92×
07Bremen~4K0.91×
08Saarland~6K0.88×
09Sachsen-Anhalt~10K0.87×
10Mecklenburg-Vorpommern~9K0.85×
11Hamburg~10K0.83×
12Brandenburg~10K0.82×
13Sachsen~20K0.80×
14Bayern~60K0.65×
15Berlin~20K0.64×
16Baden-Württemberg~50K0.62×
Fig. 06

Affinity by region

Affinity by region — Krombacher Brauerei, Germany
0.62×1.00×3.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Krombacher Brauerei audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Krombacher Brauerei audience
#·InterestCategoryAffinity×
01SC Preußen MünsterSports5.58×
02Arminia BielefeldSports4.52×
03TargobankBusiness & Career3.29×
04Aral AGCars & Mobility3.03×
05TipicoGames2.74×
06SV Werder BremenSports2.64×
07SportschauSports2.60×
08Netto Marken-DiscountShopping2.43×
09FRITZ!BoxTechnology & Electronics2.37×
10PostbankBusiness & Career2.33×
112. BundesligaSports2.20×
12TransfermarktSports2.19×
13AutoScout24Cars & Mobility2.13×
14HornbachShopping2.02×
15CommerzbankBusiness & Career2.00×
16Borussia DortmundSports1.98×
17BundesligaSports1.92×
18Obi (store)Shopping1.76×
19KauflandShopping1.73×
20FC Bayern MunichSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Krombacher Brauerei audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Krombacher Brauerei audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
Need for SecurityCONSERVATISM1.36×
SpiritualityBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Krombacher Brauerei audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.41×
Design AffinityPREMIUM0.51×
Price SensitivityPREMIUM0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Krombacher Brauerei's target market in Germany?

Krombacher Brauerei's target market in Germany covers an estimated 557,536 people, concentrated in Nordrhein-Westfalen and Hessen.

02

What is the gender split and age of Krombacher Brauerei customers?

35.6% of the Krombacher Brauerei audience are female, 64.4% are male, with an average age of 41.8 years.

03

Which brands do Krombacher Brauerei fans like most?

Krombacher Brauerei fans show strongest brand affinity for SV Werder Bremen (2.64×), Netto Marken-Discount (2.43×), and Borussia Dortmund (1.98×) over the country average.

04

Where do Krombacher Brauerei fans live in Germany?

Krombacher Brauerei fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Hessen (reach ~100K), and Niedersachsen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Krombacher Brauerei fans also like?

Beyond Krombacher Brauerei itself, the audience over-indexes on Netto Marken-Discount (2.43×), Borussia Dortmund (1.98×), Sportschau (2.6×), and Bundesliga (1.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in Germany

See Krombacher Brauerei audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Krombacher Brauerei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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