Flensburger Audience in Germany
Flensburger has an estimated audience of 1,463,669 people in Germany. 47.8% are female, 52.2% are male, average age 41.2. Top regions: Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Homebrewing, Anheuser-Busch InBev, Satire, German television comedy, Western Union.
The average Flensburger fan in Germany is 41.2 years old, balanced, and lives primarily in Schleswig-Holstein. The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Homebrewing, Anheuser-Busch InBev, Satire, with strongest over-indexing on Homebrewing (17.41× the country average). Demographically, the Flensburger audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Flensburger fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 41.2 |
| Estimated audience size | 1,463,669 |
Audience persona
The typical Flensburger fan in Germany is balanced, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Homebrewing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Schleswig-Holstein | 536,510 | 6.93× |
| Nordrhein-Westfalen | 271,697 | 0.58× |
| Niedersachsen | 168,089 | 0.8× |
| Bayern | 134,604 | 0.39× |
| Baden-Württemberg | 120,086 | 0.41× |
| Hamburg | 92,685 | 1.9× |
| Hessen | 81,758 | 0.5× |
| Berlin | 59,599 | 0.62× |
| Rheinland-Pfalz | 45,274 | 0.42× |
| Sachsen | 42,326 | 0.4× |
| Brandenburg | 30,154 | 0.45× |
| Mecklenburg-Vorpommern | 28,304 | 0.69× |
| Sachsen-Anhalt | 22,605 | 0.4× |
| Thüringen | 21,100 | 0.38× |
| Bremen | 15,298 | 0.83× |
| Saarland | 7,832 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Homebrewing | 17.41× | Food & Beverages |
| Anheuser-Busch InBev | 23.72× | Food & Beverages |
| Satire | 6.33× | Literature |
| German television comedy | 6.75× | Movies & TV |
| Western Union | 4.6× | Business & Career |
| Tagesschau | 1.88× | Movies & TV |
| Brewing | 4.8× | Food & Beverages |
| San Miguel Brewery | 29.47× | Food & Beverages |
| Pets | 1.63× | Pets & Animals |
| SV Werder Bremen | 2.16× | Sports |
| Transfermarkt | 2.46× | Sports |
| Radeberger Brewery | 11.51× | Food & Beverages |
| Hunderfossen Familiepark | 29.26× | Pets & Animals |
| FC Bayern Munich | 1.57× | Sports |
| RTL Television | 2.68× | Movies & TV |
| Family | 1.62× | Kids & Family |
| Vacations | 2.23× | Travel & Leisure |
| Hygiene | 2.6× | Beauty & Wellness |
| Automobiles | 1.62× | Cars & Mobility |
| Country rap | 4.5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.37 |
| Patriotism | CONSERVATISM | 1.21 |
| Sports Activity | POWER | 1.18 |
| DIY Mentality | THRILL | 1.17 |
| Pet Ownership | JOY | 1.13 |
| Tradition | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 74.6% |
| Denmark | 6.3% |
| Sweden | 2.3% |
See Flensburger audiences in other countries
More Beer audiences in Germany
- Paulaner Brewery (935,316)
- Guinness (799,830)
- Warsteiner (681,168)
- Bass Brewery (561,665)
- Krombacher Brauerei (558,330)
Frequently asked questions
How many fans does Flensburger have in Germany?
Flensburger has an estimated audience of 1,463,669 people in Germany, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.
What is the gender split and age of Flensburger fans?
47.8% of Flensburger fans are female, 52.2% are male, with an average age of 41.2 years.
Which brands do Flensburger fans like most?
Flensburger fans show strongest brand affinity for Homebrewing (17.41×), Anheuser-Busch InBev (23.72×), and Satire (6.33×) over the country average.
Where do Flensburger fans live in Germany?
Flensburger fans in Germany are most concentrated in Schleswig-Holstein (reach 536,510), Nordrhein-Westfalen (reach 271,697), and Niedersachsen (reach 168,089). These three regions account for the largest share of the active audience.
What other brands do Flensburger fans also like?
Beyond Flensburger itself, the audience over-indexes on Anheuser-Busch InBev (23.72×), Satire (6.33×), German television comedy (6.75×), and Western Union (4.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flensburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.