Rascasse Audience Intelligence

Flensburger Target Market in Germany

A data profile of the people who buy, follow and care about Flensburger in Germany — modelled from more than twelve digital signal sources. Flensburger has an estimated audience of 1,526,497 people in Germany.

#1among Beer in Germany#556among Brand in Germany#211in Food & Beverages

The average Flensburger fan in Germany is 40.3 years old, more male, and lives primarily in Schleswig-Holstein.

The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Anheuser-Busch InBev, Homebrewing, Brewing, with strongest over-indexing on Anheuser-Busch InBev (26.49× the country average).

Demographically, the Flensburger audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Flensburger fan in Germany is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Anheuser-Busch InBev.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flensburger profile in Germany.

Audience size
1.5M
in Germany
Gender
40.8%♀
59.2% male
Age
40.3
average years
Country rank
#4393
Brand in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Flensburger

40.8% are female, 59.2% are male, average age 40.3.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Flensburger audience in Germany
MetricValue
Female40.8%
Male59.2%
Average age40.3
Estimated audience size1,526,497
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Flensburger audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3923%
40-4924%
50+19%
Fig. 04

Worldwide distribution

75.9%

of the worldwide Flensburger audience comes from Germany.

Worldwide audience distribution share by country for Flensburger
CountryShare
Germany75.9%
Denmark5.9%
Sweden2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flensburger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Flensburger customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~700K8.92×
02Hamburg~80K1.62×
03Bremen~10K0.74×
04Niedersachsen~100K0.69×
05Mecklenburg-Vorpommern~20K0.61×
06Berlin~50K0.51×
07Nordrhein-Westfalen~200K0.48×
08Hessen~70K0.42×
09Brandenburg~30K0.40×
10Sachsen-Anhalt~20K0.37×
11Rheinland-Pfalz~40K0.36×
12Sachsen~40K0.35×
13Thüringen~20K0.35×
14Baden-Württemberg~100K0.34×
15Bayern~100K0.32×
16Saarland~8K0.30×
Fig. 06

Affinity by region

Affinity by region — Flensburger, Germany
0.30×1.00×8.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flensburger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flensburger audience
#·InterestCategoryAffinity×
01Anheuser-Busch InBevFood & Beverages26.49×
02HomebrewingFood & Beverages17.16×
03Radeberger BreweryFood & Beverages10.89×
04Oettinger BeerFood & Beverages10.12×
05Amsterdam Dance EventMusic & Radio9.09×
06PilsnerFood & Beverages8.75×
07Alexis BledelMovies & TV6.54×
08Draught beerFood & Beverages5.95×
09BrewingFood & Beverages5.58×
10BreweryFood & Beverages3.13×
11TransfermarktSports2.66×
12NatureHome & Garden2.43×
13VacationsTravel & Leisure2.22×
14FamilyKids & Family2.15×
15Distilled beverageFood & Beverages2.14×
16TagesschauMovies & TV2.07×
17SV Werder BremenSports1.95×
18Müller (company)Food & Beverages1.72×
19GermanyTravel & Leisure1.62×
20Netto Marken-DiscountShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flensburger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flensburger audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.41×
Need for SecurityCONSERVATISM1.36×
IndulgenceJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flensburger audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
CreativityOPEN0.74×
Sports ActivityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Flensburger's target market in Germany?

Flensburger's target market in Germany covers an estimated 1,526,497 people, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.

02

What is the gender split and age of Flensburger customers?

40.8% of the Flensburger audience are female, 59.2% are male, with an average age of 40.3 years.

03

Which brands do Flensburger fans like most?

Flensburger fans show strongest brand affinity for Anheuser-Busch InBev (26.49×), Homebrewing (17.16×), and Brewing (5.58×) over the country average.

04

Where do Flensburger fans live in Germany?

Flensburger fans in Germany are most concentrated in Schleswig-Holstein (reach ~700K), Nordrhein-Westfalen (reach ~200K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Flensburger fans also like?

Beyond Flensburger itself, the audience over-indexes on Homebrewing (17.16×), Brewing (5.58×), Nature (2.43×), and Family (2.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in Germany

See Flensburger audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Flensburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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