Draught beer Audience in Germany

Demographics of Draught beer fans

Audience persona

The typical Draught beer fan in Germany is more male, around 41.0 years old, with strong Sustainability tendencies and a notable affinity for Homebrewing.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Draught beer audiences in other countries

• Draught beer — United States
• Draught beer — United Kingdom
• Draught beer — France
• Draught beer — Italy
• Draught beer — Spain
• Draught beer — Brazil
• Draught beer — Japan
• Draught beer — South Korea
• Draught beer — India

More Alcohol audiences in Germany

• Beer (10,287,936)
• Whisky (4,218,913)
• Gin (3,170,714)
• Rum (2,252,801)
• Scotch whisky (1,922,741)

Frequently asked questions

How many fans does Draught beer have in Germany?

Draught beer has an estimated audience of 1,373,250 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Draught beer fans?

44.7% of Draught beer fans are female, 55.3% are male, with an average age of 41.0 years.

Which brands do Draught beer fans like most?

Draught beer fans show strongest brand affinity for Homebrewing (27.97×), Stella Artois (48.69×), and Budweiser (33.89×) over the country average.

Where do Draught beer fans live in Germany?

Draught beer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 299,032), Bayern (reach 205,220), and Niedersachsen (reach 151,102). These three regions account for the largest share of the active audience.

What other brands do Draught beer fans also like?

Beyond Draught beer itself, the audience over-indexes on Stella Artois (48.69×), Budweiser (33.89×), Microbrewery (12.35×), and Brewing (7.14×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Draught beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.