Budweiser Audience in Germany
Budweiser has an estimated audience of 296,505 people in Germany. 37.3% are female, 62.7% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Paulaner Brewery, Jupiler, Absolut Vodka, Lager, BrewDog.
The average Budweiser fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Paulaner Brewery, Jupiler, Absolut Vodka, with strongest over-indexing on Paulaner Brewery (18.1× the country average). Demographically, the Budweiser audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Budweiser fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 40.6 |
| Estimated audience size | 296,505 |
Audience persona
The typical Budweiser fan in Germany is more male, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Paulaner Brewery.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,243 | 0.87× |
| Bayern | 33,011 | 0.69× |
| Baden-Württemberg | 30,310 | 0.75× |
| Niedersachsen | 24,461 | 0.85× |
| Sachsen | 23,230 | 1.6× |
| Hessen | 20,253 | 0.9× |
| Berlin | 19,411 | 1.46× |
| Brandenburg | 12,931 | 1.41× |
| Rheinland-Pfalz | 10,006 | 0.67× |
| Sachsen-Anhalt | 10,004 | 1.3× |
| Thüringen | 8,853 | 1.17× |
| Schleswig-Holstein | 8,570 | 0.8× |
| Mecklenburg-Vorpommern | 7,439 | 1.31× |
| Hamburg | 7,313 | 1.09× |
| Saarland | 1,693 | 0.46× |
| Bremen | 1,661 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paulaner Brewery | 18.1× | Food & Beverages |
| Jupiler | 51.16× | Food & Beverages |
| Absolut Vodka | 19.58× | Food & Beverages |
| Lager | 13.26× | Food & Beverages |
| BrewDog | 18.76× | Food & Beverages |
| Tuborg Brewery | 36.64× | Food & Beverages |
| Wheat beer | 18.11× | Food & Beverages |
| Blended whiskey | 9.8× | Food & Beverages |
| Heineken | 16.1× | Food & Beverages |
| Flensburger | 7.59× | Food & Beverages |
| Ale | 15.34× | Food & Beverages |
| Coors Light | 36.23× | Food & Beverages |
| Malibu Rum | 19.28× | Food & Beverages |
| Baileys Irish Cream | 12.39× | Food & Beverages |
| Belvedere (vodka) | 12.41× | Food & Beverages |
| Borussia Dortmund | 1.5× | Sports |
| Microbrewery | 7.75× | Food & Beverages |
| Erdinger | 18.92× | Food & Beverages |
| Guinness | 10.55× | Food & Beverages |
| Sweet (band) | 15.41× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.98 |
| Early Adopter Mentality | POWER | 1.57 |
| Quality Awareness | PREMIUM | 1.53 |
| Convenience Orientation | PREMIUM | 1.5 |
| Patriotism | CONSERVATISM | 1.49 |
| DIY Mentality | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| Brazil | 21.4% |
| India | 10.8% |
See Budweiser audiences in other countries
More Beer audiences in Germany
- Flensburger (2,155,463)
- Paulaner Brewery (935,316)
- Guinness (799,830)
- Warsteiner (681,168)
- Bass Brewery (561,665)
Frequently asked questions
How many fans does Budweiser have in Germany?
Budweiser has an estimated audience of 296,505 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Budweiser fans?
37.3% of Budweiser fans are female, 62.7% are male, with an average age of 40.6 years.
Which brands do Budweiser fans like most?
Budweiser fans show strongest brand affinity for Paulaner Brewery (18.1×), Jupiler (51.16×), and Absolut Vodka (19.58×) over the country average.
Where do Budweiser fans live in Germany?
Budweiser fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,243), Bayern (reach 33,011), and Baden-Württemberg (reach 30,310). These three regions account for the largest share of the active audience.
What other brands do Budweiser fans also like?
Beyond Budweiser itself, the audience over-indexes on Jupiler (51.16×), Absolut Vodka (19.58×), Lager (13.26×), and BrewDog (18.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Budweiser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.