Baileys Irish Cream Audience in Germany
Baileys Irish Cream has an estimated audience of 454,669 people in Germany. 70.6% are female, 29.4% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kitchen utensil, Sustainable architecture, Mixed drink, Advocaat, Specialty coffee.
The average Baileys Irish Cream fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kitchen utensil, Sustainable architecture, Mixed drink, with strongest over-indexing on Kitchen utensil (15.17× the country average). Demographically, the Baileys Irish Cream audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Baileys Irish Cream fans
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 38.2 |
| Estimated audience size | 454,669 |
Audience persona
The typical Baileys Irish Cream fan in Germany is more female, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Kitchen utensil.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 177,211 | 1.24× |
| Bayern | 114,713 | 1.09× |
| Baden-Württemberg | 94,289 | 1.06× |
| Niedersachsen | 72,641 | 1.14× |
| Hessen | 54,038 | 1.08× |
| Rheinland-Pfalz | 33,602 | 1.02× |
| Sachsen | 28,770 | 0.9× |
| Berlin | 28,004 | 0.96× |
| Schleswig-Holstein | 23,863 | 1.02× |
| Hamburg | 17,455 | 1.18× |
| Brandenburg | 17,435 | 0.86× |
| Sachsen-Anhalt | 15,424 | 0.91× |
| Thüringen | 13,668 | 0.82× |
| Mecklenburg-Vorpommern | 10,949 | 0.88× |
| Saarland | 7,710 | 0.96× |
| Bremen | 5,035 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchen utensil | 15.17× | Home & Garden |
| Sustainable architecture | 15.88× | Home & Garden |
| Mixed drink | 21.77× | Food & Beverages |
| Advocaat | 55.37× | Food & Beverages |
| Specialty coffee | 15.8× | Food & Beverages |
| Coffee lovers | 21.1× | Food & Beverages |
| Hosiery | 7.16× | Fashion & Accessoires |
| Liqueur | 8.49× | Food & Beverages |
| Kitchen Design | 10.91× | Home & Garden |
| Comfort | 11.34× | Travel & Leisure |
| Custard | 24.17× | Food & Beverages |
| Tanqueray | 17.09× | Food & Beverages |
| Germany | 1.52× | Travel & Leisure |
| Wetter.de | 3.18× | Home & Garden |
| Live events | 1.69× | Music & Radio |
| Smart device | 4.83× | Technology & Electronics |
| Prenatal care | 8.06× | Kids & Family |
| Infant bodysuit | 4.31× | Kids & Family |
| Jim Beam | 13.07× | Food & Beverages |
| Hendrick's Gin | 13.14× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.91 |
| DIY Mentality | THRILL | 1.47 |
| Sustainability | BALANCE | 1.34 |
| Creativity | OPEN | 1.33 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Pet Ownership | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 10.8% |
| Germany | 8.6% |
See Baileys Irish Cream audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Belvedere (vodka) (635,920)
- Ramazzotti (liqueur) (635,514)
Frequently asked questions
How many fans does Baileys Irish Cream have in Germany?
Baileys Irish Cream has an estimated audience of 454,669 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baileys Irish Cream fans?
70.6% of Baileys Irish Cream fans are female, 29.4% are male, with an average age of 38.2 years.
Which brands do Baileys Irish Cream fans like most?
Baileys Irish Cream fans show strongest brand affinity for Kitchen utensil (15.17×), Sustainable architecture (15.88×), and Mixed drink (21.77×) over the country average.
Where do Baileys Irish Cream fans live in Germany?
Baileys Irish Cream fans in Germany are most concentrated in Nordrhein-Westfalen (reach 177,211), Bayern (reach 114,713), and Baden-Württemberg (reach 94,289). These three regions account for the largest share of the active audience.
What other brands do Baileys Irish Cream fans also like?
Beyond Baileys Irish Cream itself, the audience over-indexes on Sustainable architecture (15.88×), Mixed drink (21.77×), Advocaat (55.37×), and Specialty coffee (15.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baileys Irish Cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.