Baileys Irish Cream Audience in United States

Baileys Irish Cream logo

Baileys Irish Cream has an estimated audience of 1,151,941 people in United States. 71.4% are female, 28.6% are male, average age 42.3. Top regions: California, Florida, Texas. Top brand affinities: Irish cream, Liqueur, Cream liqueur, Georgetown Cupcake, Motherhood.

The average Baileys Irish Cream fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Irish cream, Liqueur, Cream liqueur, with strongest over-indexing on Irish cream (82.7× the country average). Demographically, the Baileys Irish Cream audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Baileys Irish Cream fans

Demographic split for Baileys Irish Cream audience in United States
MetricValue
Female71.4%
Male28.6%
Average age42.3
Estimated audience size1,151,941

Audience persona

The typical Baileys Irish Cream fan in United States is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Irish cream.

Top regions in United States

Top regions ranked by reach for Baileys Irish Cream in United States
RegionReachAffinity
California115,0020.91×
Florida110,7271.42×
Texas106,6801.08×
New York82,2141.28×
North Carolina49,1171.42×
Pennsylvania41,7691.08×
Illinois39,2731.02×
Georgia38,0231.07×
New Jersey34,2031.17×
Ohio30,5120.86×
Massachusetts28,4771.25×
Michigan27,1260.9×
Indiana26,8451.28×
Colorado26,1921.44×
Virginia25,8510.92×
Tennessee22,7050.98×
Washington20,1100.87×
Arizona20,0150.85×
Maryland18,5490.94×
Missouri16,1770.87×
South Carolina16,1300.93×
Alabama15,2980.95×
Wisconsin14,9240.86×
Minnesota14,4960.88×
Louisiana14,3620.97×
Connecticut13,2661.15×
Kentucky13,2590.92×
Oklahoma12,3190.96×
Oregon11,6920.89×
Nevada10,4050.93×
Arkansas10,0541.06×
Iowa8,4930.89×
Kansas8,3960.92×
Mississippi8,2630.87×
Alaska8,1383.3×
Utah7,8820.76×
Nebraska6,4431.12×
Idaho4,6970.81×
West Virginia4,4970.84×
New Hampshire4,3200.95×
New Mexico4,2850.74×
Rhode Island3,9651.08×
Maine3,9140.95×
Hawaii3,8010.77×
Washington, District of Columbia3,2240.93×
Delaware3,0500.96×
Montana2,4600.77×
South Dakota1,9540.73×
North Dakota1,9440.82×
Vermont1,6260.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baileys Irish Cream audience
BrandAffinityCategory
Irish cream82.7×Food & Beverages
Liqueur10.96×Food & Beverages
Cream liqueur56.9×Food & Beverages
Georgetown Cupcake48.53×Food & Beverages
Motherhood2.45×Kids & Family
Food and drink1.7×Food & Beverages
Hobby Lobby2.78×Home & Garden
Beauty1.75×Beauty & Wellness
Food1.65×Food & Beverages
Ladyfinger (biscuit)94.76×Food & Beverages
United States1.72×Travel & Leisure
Child1.83×Kids & Family
Beverages1.69×Food & Beverages
Google Drive2.45×Technology & Electronics
Alcoholic beverages1.74×Food & Beverages
Culture1.67×Literature
Cream3.86×Food & Beverages
Savannah Guthrie3.44×Movies & TV
Aldi2.19×Shopping
Restaurants1.53×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baileys Irish Cream audience
TraitClusterScore
IndulgenceJOY1.55
Price SensitivityPREMIUM1.42
ExtroversionTHRILL1.35
Convenience OrientationPREMIUM1.25
Family OrientationCONSERVATISM1.19
Luxury OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Baileys Irish Cream
CountryShare
United States21.8%
United Kingdom10.8%
Germany8.6%

See Baileys Irish Cream audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Baileys Irish Cream have in United States?

Baileys Irish Cream has an estimated audience of 1,151,941 people in United States, concentrated in California and Florida.

What is the gender split and age of Baileys Irish Cream fans?

71.4% of Baileys Irish Cream fans are female, 28.6% are male, with an average age of 42.3 years.

Which brands do Baileys Irish Cream fans like most?

Baileys Irish Cream fans show strongest brand affinity for Irish cream (82.7×), Liqueur (10.96×), and Cream liqueur (56.9×) over the country average.

Where do Baileys Irish Cream fans live in United States?

Baileys Irish Cream fans in United States are most concentrated in California (reach 115,002), Florida (reach 110,727), and Texas (reach 106,680). These three regions account for the largest share of the active audience.

What other brands do Baileys Irish Cream fans also like?

Beyond Baileys Irish Cream itself, the audience over-indexes on Liqueur (10.96×), Cream liqueur (56.9×), Georgetown Cupcake (48.53×), and Motherhood (2.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baileys Irish Cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.