Rascasse Audience Intelligence

Georgetown Cupcake Target Market in United States

A data profile of the people who buy, follow and care about Georgetown Cupcake in United States — modelled from more than twelve digital signal sources. Georgetown Cupcake has an estimated audience of 348,218 people in United States.

#4633among Brand in United States#2339in Food & Beverages

The average Georgetown Cupcake fan in United States is 34.0 years old, more female, and lives primarily in Washington, District of Columbia.

The audience is concentrated in Washington, District of Columbia, Maryland, Virginia.

Top brand affinities include Baileys Irish Cream, New York Post, QVC, with strongest over-indexing on Baileys Irish Cream (48.53× the country average).

Demographically, the Georgetown Cupcake audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Georgetown Cupcake fan in United States is more female, around 34.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Baileys Irish Cream.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Georgetown Cupcake profile in United States.

Audience size
348K
in United States
Gender
91.7%♀
8.3% male
Age
34.0
average years
Country rank
#44741
Brand in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Georgetown Cupcake

91.7% are female, 8.3% are male, average age 34.0.

Fig. 02

Gender split

91.7%
Female
8.3%
Male
Demographic split for Georgetown Cupcake audience in United States
MetricValue
Female91.7%
Male8.3%
Average age34.0
Estimated audience size348,218
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Georgetown Cupcake audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3920%
40-4918%
50+8%
Fig. 04

Worldwide distribution

93.5%

of the worldwide Georgetown Cupcake audience comes from United States.

Worldwide audience distribution share by country for Georgetown Cupcake
CountryShare
United States93.5%
United Kingdom1.6%
Canada0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Georgetown Cupcake audience in United States is strongest.

Fig. 05

Top regions by affinity

Georgetown Cupcake customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K36.31×
02Maryland~30K4.63×
03Virginia~30K3.23×
04Alaska<1K0.81×
05Wyoming<1K0.77×
06South Dakota<1K0.74×
07North Dakota<1K0.72×
08Montana<1K0.69×
09Massachusetts~4K0.65×
10Idaho~1K0.61×
11New Mexico~1K0.61×
12Mississippi~2K0.58×
13Hawaii<1K0.57×
14Delaware<1K0.57×
15Nebraska<1K0.55×
16Arkansas~2K0.54×
17West Virginia<1K0.54×
18Rhode Island<1K0.53×
19Maine<1K0.50×
20New Hampshire<1K0.49×
21Iowa~1K0.48×
22Kansas~1K0.47×
23Oklahoma~2K0.44×
24Connecticut~1K0.40×
25Nevada~1K0.40×
26Louisiana~2K0.39×
27Oregon~2K0.38×
28Utah~1K0.38×
29Alabama~2K0.37×
30New York~7K0.36×
31Pennsylvania~4K0.36×
32Kentucky~2K0.35×
33New Jersey~3K0.34×
34Georgia~4K0.33×
35Missouri~2K0.32×
36Wisconsin~2K0.31×
37South Carolina~2K0.30×
38Minnesota~2K0.30×
39Tennessee~2K0.28×
40Indiana~2K0.28×
41North Carolina~3K0.27×
42Arizona~2K0.27×
43Colorado~1K0.27×
44Washington~2K0.25×
45Michigan~2K0.23×
46Ohio~2K0.22×
47Illinois~2K0.21×
48Florida~5K0.19×
49California~6K0.16×
50Texas~5K0.15×
Fig. 06

Affinity by region

Affinity by region — Georgetown Cupcake, United States
0.15×1.00×36.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Georgetown Cupcake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Georgetown Cupcake audience
#·InterestCategoryAffinity×
01Baileys Irish CreamFood & Beverages48.53×
02New York PostNews6.02×
03Edible ArrangementsFood & Beverages6.02×
04QVCMovies & TV5.80×
05CupcakeFood & Beverages4.25×
06Discount storesShopping3.64×
07Weather forecastingHome & Garden3.58×
08Shopping mallsShopping2.77×
09IKEAHome & Garden2.73×
10Trader Joe'sShopping2.68×
11PastryFood & Beverages2.67×
12Pizza HutFood & Beverages2.30×
13Panera BreadFood & Beverages2.28×
14Organic foodFood & Beverages2.21×
15PinterestInternet & Social Media2.19×
16SubwayFood & Beverages2.18×
17AirbnbTravel & Leisure2.15×
18StarbucksFood & Beverages2.08×
19Mortgage loansBusiness & Career2.05×
20FurnitureHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Georgetown Cupcake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Georgetown Cupcake audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.73×
Convenience OrientationPREMIUM1.73×
Urban LifestyleOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Georgetown Cupcake audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.90×
Need for SecurityCONSERVATISM0.93×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Georgetown Cupcake's target market in United States?

Georgetown Cupcake's target market in United States covers an estimated 348,218 people, concentrated in Washington, District of Columbia and Maryland.

02

What is the gender split and age of Georgetown Cupcake customers?

91.7% of the Georgetown Cupcake audience are female, 8.3% are male, with an average age of 34.0 years.

03

Which brands do Georgetown Cupcake fans like most?

Georgetown Cupcake fans show strongest brand affinity for Baileys Irish Cream (48.53×), New York Post (6.02×), and QVC (5.8×) over the country average.

04

Where do Georgetown Cupcake fans live in United States?

Georgetown Cupcake fans in United States are most concentrated in Washington, District of Columbia (reach ~40K), Maryland (reach ~30K), and Virginia (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Georgetown Cupcake fans also like?

Beyond Georgetown Cupcake itself, the audience over-indexes on New York Post (6.02×), QVC (5.8×), Discount stores (3.64×), and Trader Joe's (2.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Georgetown Cupcake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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