Rascasse Audience Intelligence

Edible Arrangements Target Market in United States

Name: Edible Arrangements — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Edible Arrangements in United States — modelled from more than twelve digital signal sources. Edible Arrangements has an estimated audience of 5,750,348 people in United States.

#610among Brand in United States #413in Food & Beverages

The average Edible Arrangements fan in United States is 40.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, Texas.

Top brand affinities include OneDrive, Pumpkin pie, Horchata, with strongest over-indexing on OneDrive (51.07× the country average).

Demographically, the Edible Arrangements audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Edible Arrangements fan in United States is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for OneDrive.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Edible Arrangements profile in United States.

Audience size

5.8M

in United States

Gender

78.8%♀

21.2% male

Age

40.7

average years

Country rank

#5909

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Edible Arrangements

78.8% are female, 21.2% are male, average age 40.7.

Fig. 02

Gender split

78.8%

Female

21.2%

Male

Demographic split for Edible Arrangements audience in United States
Metric	Value
Female	78.8%
Male	21.2%
Average age	40.7
Estimated audience size	5,750,348

Fig. 03

Age distribution

Age distribution of the Edible Arrangements audience in United States
Age bracket	Share	%
16-19		15%
20-29		19%
30-39		22%
40-49		24%
50+		20%

Fig. 04

Worldwide distribution

92.2%

of the worldwide Edible Arrangements audience comes from United States.

Worldwide audience distribution share by country for Edible Arrangements
Country	Share
United States	92.2%
Canada	4.1%
United Kingdom	0.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Edible Arrangements audience in United States is strongest.

Fig. 05

Top regions by affinity

Edible Arrangements customers by region in United States
#	Region	Reach	×
01	Connecticut	~200K	2.60×
02	Rhode Island	~40K	2.15×
03	Maryland	~200K	2.04×
04	New Jersey	~300K	2.01×
05	Delaware	~30K	1.97×
06	Massachusetts	~200K	1.89×
07	New York	~600K	1.76×
08	South Carolina	~100K	1.67×
09	Pennsylvania	~300K	1.59×
10	Georgia	~300K	1.59×
11	Virginia	~200K	1.52×
12	Florida	~600K	1.44×
13	North Carolina	~200K	1.36×
14	Michigan	~200K	1.33×
15	Illinois	~300K	1.29×
16	New Hampshire	~30K	1.28×
17	Washington, District of Columbia	~20K	1.22×
18	Ohio	~200K	1.14×
19	Louisiana	~90K	1.13×
20	Texas	~600K	1.09×
21	Nevada	~60K	1.08×
22	Tennessee	~100K	1.05×
23	West Virginia	~30K	1.04×
24	Mississippi	~50K	0.97×
25	Alabama	~80K	0.96×
26	Arizona	~100K	0.90×
27	Indiana	~100K	0.90×
28	Hawaii	~20K	0.88×
29	Missouri	~80K	0.85×
30	California	~500K	0.80×
31	Colorado	~70K	0.73×
32	New Mexico	~20K	0.72×
33	Vermont	~7K	0.66×
34	Kentucky	~50K	0.64×
35	Wisconsin	~50K	0.57×
36	Oklahoma	~40K	0.57×
37	Minnesota	~50K	0.55×
38	Arkansas	~30K	0.53×
39	Maine	~10K	0.53×
40	Kansas	~20K	0.51×
41	Nebraska	~10K	0.46×
42	Utah	~20K	0.41×
43	North Dakota	~5K	0.40×
44	Idaho	~10K	0.39×
45	Iowa	~20K	0.37×
46	Alaska	~5K	0.36×
47	Washington	~40K	0.35×
48	Oregon	~20K	0.32×
49	Montana	~5K	0.28×
50	South Dakota	~4K	0.28×

Affinity by region — Edible Arrangements, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Edible Arrangements audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Edible Arrangements audience
#	Interest	Category	×
01	Tres leches cake	Food & Beverages	83.31×
02	Horchata	Food & Beverages	82.68×
03	Fruitcake	Food & Beverages	77.36×
04	LibreOffice	Technology & Electronics	76.53×
05	Pecan pie	Food & Beverages	72.96×
06	Pumpkin pie	Food & Beverages	69.94×
07	Daiquiri	Food & Beverages	62.77×
08	Pumpkin Spice Latte	Food & Beverages	60.86×
09	Red velvet cake	Food & Beverages	57.87×
10	Sponge cake	Food & Beverages	55.25×
11	Layer cake	Food & Beverages	52.55×
12	OneDrive	Technology & Electronics	51.07×
13	White chocolate	Food & Beverages	47.97×
14	Ice cream cake	Food & Beverages	41.96×
15	Vietnamese iced coffee	Food & Beverages	39.66×
16	Whipped cream	Food & Beverages	26.66×
17	Strawberry Shortcake	Movies & TV	26.47×
18	Blueprint	Technology & Electronics	13.62×
19	Pineapple	Food & Beverages	13.08×
20	The UPS Store	Shopping	4.67×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Edible Arrangements audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Edible Arrangements audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	1.54×
Mindfulness	BALANCE	1.41×
Spirituality	BALANCE	1.37×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Edible Arrangements audience · Rather not
Trait	Cluster	Score
Career Orientation	POWER	0.95×
DIY Mentality	THRILL	1.01×
Luxury Orientation	PREMIUM	1.05×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Edible Arrangements's target market in United States?

Edible Arrangements's target market in United States covers an estimated 5,750,348 people, concentrated in New York and Florida.

What is the gender split and age of Edible Arrangements customers?

78.8% of the Edible Arrangements audience are female, 21.2% are male, with an average age of 40.7 years.

Which brands do Edible Arrangements fans like most?

Edible Arrangements fans show strongest brand affinity for OneDrive (51.07×), Pumpkin pie (69.94×), and Horchata (82.68×) over the country average.

Where do Edible Arrangements fans live in United States?

Edible Arrangements fans in United States are most concentrated in New York (reach ~600K), Florida (reach ~600K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

What other brands do Edible Arrangements fans also like?

Beyond Edible Arrangements itself, the audience over-indexes on Pumpkin pie (69.94×), Horchata (82.68×), Pumpkin Spice Latte (60.86×), and White chocolate (47.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

Walmart (94,971,264)
Target Corporation (79,586,810)
Macy's (79,019,110)
EBay (75,427,823)
Costco (72,175,459)

See Edible Arrangements audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Edible Arrangements. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →