Edible Arrangements Audience in United States

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Edible Arrangements has an estimated audience of 5,970,123 people in United States. 78.8% are female, 21.2% are male, average age 40.7. Top regions: New York, Florida, Texas. Top brand affinities: OneDrive, Pumpkin pie, Horchata, Pumpkin Spice Latte, White chocolate.

The average Edible Arrangements fan in United States is 40.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Texas. Top brand affinities include OneDrive, Pumpkin pie, Horchata, with strongest over-indexing on OneDrive (51.07× the country average). Demographically, the Edible Arrangements audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Edible Arrangements fans

Demographic split for Edible Arrangements audience in United States
MetricValue
Female78.8%
Male21.2%
Average age40.7
Estimated audience size5,970,123

Audience persona

The typical Edible Arrangements fan in United States is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for OneDrive.

Top regions in United States

Top regions ranked by reach for Edible Arrangements in United States
RegionReachAffinity
New York612,0341.83×
Florida591,8331.46×
Texas579,9581.13×
California560,0850.85×
Pennsylvania319,0321.59×
New Jersey303,1942×
Georgia302,9061.65×
Illinois264,3281.33×
North Carolina252,8251.41×
Virginia229,5551.58×
Massachusetts226,2891.92×
Michigan213,5211.37×
Ohio211,5061.15×
Maryland207,6432.02×
Connecticut152,8992.55×
South Carolina152,7191.7×
Tennessee130,6521.09×
Arizona115,5570.95×
Indiana102,2010.94×
Louisiana83,0511.08×
Missouri82,2380.85×
Alabama82,1570.99×
Colorado70,0890.74×
Nevada61,7491.07×
Wisconsin50,4440.56×
Kentucky48,3320.65×
Mississippi47,3930.96×
Minnesota46,4160.54×
Oklahoma40,5760.61×
Washington39,9550.33×
Rhode Island39,1662.06×
Delaware30,0571.82×
New Hampshire29,0141.23×
West Virginia28,2411.02×
Arkansas25,7980.52×
Kansas22,8000.48×
Utah22,2840.42×
Hawaii21,3360.83×
Oregon21,1820.31×
Washington, District of Columbia21,1531.18×
New Mexico20,3830.68×
Iowa17,7780.36×
Nebraska13,0860.44×
Maine11,3130.53×
Idaho10,8780.36×
Vermont6,0960.58×
North Dakota4,2760.35×
Montana3,3910.2×
Alaska3,3440.26×
South Dakota2,4620.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Edible Arrangements audience
BrandAffinityCategory
OneDrive51.07×Technology & Electronics
Pumpkin pie69.94×Food & Beverages
Horchata82.68×Food & Beverages
Pumpkin Spice Latte60.86×Food & Beverages
White chocolate47.97×Food & Beverages
Pecan pie72.96×Food & Beverages
Daiquiri62.77×Food & Beverages
Fruitcake77.36×Food & Beverages
Red velvet cake57.87×Food & Beverages
LibreOffice76.53×Technology & Electronics
Layer cake52.55×Food & Beverages
Ice cream cake41.96×Food & Beverages
Tres leches cake83.31×Food & Beverages
Sponge cake55.25×Food & Beverages
Vietnamese iced coffee39.66×Food & Beverages
Whipped cream26.66×Food & Beverages
Pineapple13.08×Food & Beverages
Blueprint13.62×Technology & Electronics
The UPS Store4.67×Shopping
Strawberry Shortcake26.47×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Edible Arrangements audience
TraitClusterScore
IndulgenceJOY1.92
Design AffinityPREMIUM1.69
Price SensitivityPREMIUM1.59
Family OrientationCONSERVATISM1.57
Pet OwnershipJOY1.37
Urban LifestyleOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Edible Arrangements
CountryShare
United States92.5%
Canada4.0%
United Kingdom0.4%

See Edible Arrangements audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Edible Arrangements have in United States?

Edible Arrangements has an estimated audience of 5,970,123 people in United States, concentrated in New York and Florida.

What is the gender split and age of Edible Arrangements fans?

78.8% of Edible Arrangements fans are female, 21.2% are male, with an average age of 40.7 years.

Which brands do Edible Arrangements fans like most?

Edible Arrangements fans show strongest brand affinity for OneDrive (51.07×), Pumpkin pie (69.94×), and Horchata (82.68×) over the country average.

Where do Edible Arrangements fans live in United States?

Edible Arrangements fans in United States are most concentrated in New York (reach 612,034), Florida (reach 591,833), and Texas (reach 579,958). These three regions account for the largest share of the active audience.

What other brands do Edible Arrangements fans also like?

Beyond Edible Arrangements itself, the audience over-indexes on Pumpkin pie (69.94×), Horchata (82.68×), Pumpkin Spice Latte (60.86×), and White chocolate (47.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Edible Arrangements. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.