Fruitcake Audience in United States
Fruitcake has an estimated audience of 646,226 people in United States. 69.0% are female, 31.0% are male, average age 32.6. Top regions: California, Texas, Florida. Top brand affinities: Electrolyte, Jingoism, Pillow, John Havlicek, JDSU.
The average Fruitcake fan in United States is 32.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Electrolyte, Jingoism, Pillow, with strongest over-indexing on Electrolyte (4.46× the country average). Demographically, the Fruitcake audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Fruitcake fans
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 32.6 |
| Estimated audience size | 646,226 |
Audience persona
The typical Fruitcake fan in United States is more female, around 32.6 years old, with strong Individualism tendencies and a notable affinity for Electrolyte.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 81,127 | 1.14× |
| Texas | 65,122 | 1.17× |
| Florida | 43,898 | 1× |
| New York | 35,537 | 0.98× |
| Georgia | 23,839 | 1.2× |
| Illinois | 22,187 | 1.03× |
| North Carolina | 22,067 | 1.13× |
| Pennsylvania | 21,853 | 1× |
| Ohio | 19,651 | 0.99× |
| Virginia | 18,417 | 1.17× |
| Michigan | 17,003 | 1.01× |
| New Jersey | 16,065 | 0.98× |
| Washington | 14,599 | 1.13× |
| Tennessee | 14,050 | 1.08× |
| Arizona | 13,193 | 1× |
| Indiana | 12,758 | 1.08× |
| Maryland | 12,328 | 1.11× |
| Massachusetts | 11,578 | 0.91× |
| Missouri | 11,396 | 1.09× |
| South Carolina | 11,086 | 1.14× |
| Minnesota | 10,258 | 1.11× |
| Alabama | 10,100 | 1.12× |
| Louisiana | 9,925 | 1.19× |
| Colorado | 9,831 | 0.97× |
| Wisconsin | 8,832 | 0.91× |
| Kentucky | 8,559 | 1.06× |
| Oklahoma | 7,808 | 1.09× |
| Oregon | 7,386 | 1× |
| Nevada | 6,365 | 1.02× |
| Connecticut | 6,317 | 0.97× |
| Mississippi | 6,231 | 1.17× |
| Arkansas | 5,982 | 1.12× |
| Utah | 5,409 | 0.93× |
| Kansas | 5,261 | 1.03× |
| Iowa | 5,088 | 0.96× |
| New Mexico | 3,250 | 1× |
| West Virginia | 3,141 | 1.04× |
| Nebraska | 2,886 | 0.89× |
| Idaho | 2,735 | 0.84× |
| Hawaii | 2,550 | 0.92× |
| New Hampshire | 2,199 | 0.86× |
| Maine | 2,031 | 0.88× |
| Rhode Island | 1,805 | 0.88× |
| Washington, District of Columbia | 1,671 | 0.86× |
| Delaware | 1,529 | 0.86× |
| Montana | 1,382 | 0.77× |
| Alaska | 1,321 | 0.96× |
| South Dakota | 1,321 | 0.88× |
| North Dakota | 1,214 | 0.91× |
| Vermont | 801 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electrolyte | 4.46× | Health |
| Jingoism | 2.01× | Politics & Society |
| Pillow | 1.52× | Home & Garden |
| John Havlicek | 10.55× | Sports |
| JDSU | 1.71× | Business & Career |
| Winemaking | 2.42× | Food & Beverages |
| Home staging | 2.72× | Home & Garden |
| Layne Staley | 3.27× | Music & Radio |
| Fairy godmother | 3.77× | Literature |
| Goop | 2.59× | Internet & Social Media |
| Monmouth County, New Jersey | 4.57× | Travel & Leisure |
| Historic site | 1.98× | Arts & Culture |
| Kevin Murphy (screenwriter) | 6.99× | Movies & TV |
| Governor of Michigan | 3.22× | Politics & Society |
| Enfamil | 2.87× | Kids & Family |
| Grinch | 1.67× | Movies & TV |
| Cam Ward | 1.57× | Sports |
| headspace | 3.7× | Health |
| Jeep Wagoneer | 2.18× | Cars & Mobility |
| Hibachi | 2.95× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.58 |
| Tradition | CONSERVATISM | 1.56 |
| Sustainability | BALANCE | 1.55 |
| Urban Lifestyle | OPEN | 1.53 |
| Spirituality | BALANCE | 1.31 |
| Creativity | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 20.2% |
| Japan | 16.3% |
| United States | 10.8% |
See Fruitcake audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Fruitcake have in United States?
Fruitcake has an estimated audience of 646,226 people in United States, concentrated in California and Texas.
What is the gender split and age of Fruitcake fans?
69.0% of Fruitcake fans are female, 31.0% are male, with an average age of 32.6 years.
Which brands do Fruitcake fans like most?
Fruitcake fans show strongest brand affinity for Electrolyte (4.46×), Jingoism (2.01×), and Pillow (1.52×) over the country average.
Where do Fruitcake fans live in United States?
Fruitcake fans in United States are most concentrated in California (reach 81,127), Texas (reach 65,122), and Florida (reach 43,898). These three regions account for the largest share of the active audience.
What other brands do Fruitcake fans also like?
Beyond Fruitcake itself, the audience over-indexes on Jingoism (2.01×), Pillow (1.52×), John Havlicek (10.55×), and JDSU (1.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Fruitcake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.