Rascasse Audience Intelligence

Fruitcake Audience in United States

A data profile of the people who buy, follow and care about Fruitcake in United States — modelled from more than twelve digital signal sources. Fruitcake has an estimated audience of 646,226 people in United States.

#10364among Topic in United States#1707in Food & Beverages

The average Fruitcake fan in United States is 32.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Edible Arrangements, Sustainable energy, QVC, with strongest over-indexing on Edible Arrangements (77.36× the country average).

Demographically, the Fruitcake audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fruitcake fan in United States is more female, around 32.6 years old, with strong Sustainability tendencies and a notable affinity for Edible Arrangements.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fruitcake profile in United States.

Audience size
646K
in United States
Gender
69.0%♀
31.0% male
Age
32.6
average years
Country rank
#31401
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fruitcake fans

69.0% are female, 31.0% are male, average age 32.6.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Fruitcake audience in United States
MetricValue
Female69.0%
Male31.0%
Average age32.6
Estimated audience size646,226
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Fruitcake audience in United States
Age bracketShare%
16-1942%
20-2919%
30-3913%
40-4913%
50+13%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Fruitcake audience comes from United States.

Worldwide audience distribution share by country for Fruitcake
CountryShare
France20.2%
Japan16.3%
United States10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fruitcake audience in United States is strongest.

Fig. 05

Top regions by affinity

Fruitcake fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~10K1.24×
02Texas~70K1.18×
03North Carolina~20K1.18×
04Oklahoma~8K1.18×
05Kentucky~9K1.15×
06Arkansas~6K1.14×
07Mississippi~6K1.14×
08Georgia~20K1.13×
09South Carolina~10K1.13×
10Maryland~10K1.11×
11Alabama~10K1.11×
12Virginia~20K1.10×
13Missouri~10K1.10×
14South Dakota~2K1.08×
15California~80K1.07×
16West Virginia~3K1.06×
17Pennsylvania~20K1.05×
18Indiana~10K1.04×
19New Mexico~3K1.04×
20Alaska~1K1.04×
21Ohio~20K1.01×
22Arizona~10K1.01×
23Minnesota~9K1.01×
24Michigan~20K1.00×
25Washington~10K1.00×
26Connecticut~6K1.00×
27Tennessee~10K0.99×
28Nevada~6K0.99×
29Kansas~5K0.99×
30Illinois~20K0.98×
31New Jersey~20K0.98×
32Nebraska~3K0.98×
33North Dakota~1K0.98×
34Iowa~5K0.97×
35Idaho~3K0.97×
36Wisconsin~9K0.96×
37Florida~40K0.94×
38Hawaii~3K0.94×
39Delaware~2K0.93×
40Massachusetts~10K0.90×
41Oregon~7K0.90×
42Utah~5K0.90×
43Maine~2K0.90×
44Rhode Island~2K0.89×
45New Hampshire~2K0.87×
46Vermont<1K0.87×
47Colorado~9K0.86×
48New York~30K0.85×
49Montana~2K0.84×
50Washington, District of Columbia~1K0.76×
Fig. 06

Affinity by region

Affinity by region — Fruitcake, United States
0.76×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fruitcake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fruitcake audience
#·InterestCategoryAffinity×
01Edible ArrangementsFood & Beverages77.36×
02Cornetto (ice cream)Food & Beverages34.05×
03Sustainable energyHome & Garden10.44×
04Baking powderFood & Beverages9.10×
05Elderly careHealth8.65×
06QVCMovies & TV7.88×
07Renewable energyBusiness & Career6.71×
08Weather forecastingHome & Garden5.41×
09Brittany SnowMovies & TV5.27×
10FedExBusiness & Career5.17×
11Robert RedfordMovies & TV4.97×
12Discount storesShopping4.00×
13Microwave ovenHome & Garden3.77×
14Mortgage loansBusiness & Career3.00×
15PinterestInternet & Social Media2.73×
16Shopping mallsShopping2.68×
17Organic foodFood & Beverages2.38×
18McDonald'sFood & Beverages2.36×
19AirbnbTravel & Leisure2.21×
20FurnitureHome & Garden1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fruitcake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fruitcake audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.81×
Family OrientationCONSERVATISM2.34×
IndividualismJOY2.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fruitcake audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Sports ActivityPOWER0.89×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fruitcake have in United States?

Fruitcake has an estimated audience of 646,226 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fruitcake fans?

69.0% of Fruitcake fans are female, 31.0% are male, with an average age of 32.6 years.

03

Which brands do Fruitcake fans like most?

Fruitcake fans show strongest brand affinity for Edible Arrangements (77.36×), Sustainable energy (10.44×), and QVC (7.88×) over the country average.

04

Where do Fruitcake fans live in United States?

Fruitcake fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Fruitcake fans also like?

Beyond Fruitcake itself, the audience over-indexes on Sustainable energy (10.44×), QVC (7.88×), Renewable energy (6.71×), and FedEx (5.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Fruitcake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fruitcake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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