Baking powder Audience in United States

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Baking powder has an estimated audience of 3,517,536 people in United States. 76.8% are female, 23.2% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Kosher salt, Powdered milk, Teaspoon, Banana bread, Frying pan.

The average Baking powder fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kosher salt, Powdered milk, Teaspoon, with strongest over-indexing on Kosher salt (126.17× the country average). Demographically, the Baking powder audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Baking powder fans

Demographic split for Baking powder audience in United States
MetricValue
Female76.8%
Male23.2%
Average age43.8
Estimated audience size3,517,536

Audience persona

The typical Baking powder fan in United States is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Kosher salt.

Top regions in United States

Top regions ranked by reach for Baking powder in United States
RegionReachAffinity
California555,0721.43×
Texas388,4001.28×
Florida276,6771.16×
New York220,7651.12×
Illinois130,2951.11×
Georgia127,0751.17×
North Carolina119,1901.13×
Pennsylvania111,7960.94×
Ohio98,3930.91×
New Jersey93,3431.04×
Michigan90,0500.98×
Virginia88,2541.03×
Washington83,2881.18×
Arizona76,5741.07×
Tennessee70,1510.99×
Massachusetts69,2021×
Indiana67,5191.05×
Maryland61,0361.01×
Minnesota52,7901.05×
Missouri52,7760.93×
Colorado52,7550.95×
Louisiana50,3411.11×
South Carolina50,2320.95×
Wisconsin49,9710.94×
Alabama44,1820.9×
Kentucky43,9541×
Oklahoma41,6161.07×
Oregon40,2571×
Nevada37,3941.1×
Connecticut34,2480.97×
Utah33,2011.05×
Mississippi31,0951.07×
Arkansas31,0181.07×
Iowa28,1700.97×
Kansas28,1651.02×
Hawaii21,4341.42×
Nebraska18,8561.07×
New Mexico18,3111.04×
Idaho16,9910.96×
West Virginia12,4640.76×
New Hampshire10,5150.76×
Rhode Island9,2380.83×
Washington, District of Columbia9,0840.86×
Maine9,0260.72×
Delaware8,3520.86×
Montana7,4550.76×
North Dakota7,4431.03×
Alaska7,2930.97×
South Dakota7,1350.88×
Wyoming3,8410.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baking powder audience
BrandAffinityCategory
Kosher salt126.17×Food & Beverages
Powdered milk30.61×Kids & Family
Teaspoon40.89×Home & Garden
Banana bread28.52×Food & Beverages
Frying pan9.22×Home & Garden
Microwave oven8.21×Home & Garden
Krusteaz68.24×Food & Beverages
Wheat flour59.96×Food & Beverages
Cocoa solids34.3×Food & Beverages
Instant messaging4.47×Internet & Social Media
Dessert wine11.71×Food & Beverages
Kitchen utensil7.24×Home & Garden
Dollar Tree4.26×Shopping
Dollar General4.08×Shopping
Bob Evans (musician)10.76×Music & Radio
Quotation6.36×Business & Career
Crust (baking)13.57×Food & Beverages
Condensed milk39.5×Food & Beverages
Rolled oats25.68×Food & Beverages
Vanilla extract38.8×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baking powder audience
TraitClusterScore
PatriotismCONSERVATISM1.83
ExtroversionTHRILL1.7
IndulgenceJOY1.64
Community OrientationOPEN1.6
Healthy LifestyleBALANCE1.59
Convenience OrientationPREMIUM1.59

Worldwide distribution

Worldwide audience distribution share by country for Baking powder
CountryShare
Italy17.3%
United States17.0%
Mexico7.2%

See Baking powder audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Baking powder have in United States?

Baking powder has an estimated audience of 3,517,536 people in United States, concentrated in California and Texas.

What is the gender split and age of Baking powder fans?

76.8% of Baking powder fans are female, 23.2% are male, with an average age of 43.8 years.

Which brands do Baking powder fans like most?

Baking powder fans show strongest brand affinity for Kosher salt (126.17×), Powdered milk (30.61×), and Teaspoon (40.89×) over the country average.

Where do Baking powder fans live in United States?

Baking powder fans in United States are most concentrated in California (reach 555,072), Texas (reach 388,400), and Florida (reach 276,677). These three regions account for the largest share of the active audience.

What other brands do Baking powder fans also like?

Beyond Baking powder itself, the audience over-indexes on Powdered milk (30.61×), Teaspoon (40.89×), Banana bread (28.52×), and Frying pan (9.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baking powder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.