Rascasse Audience Intelligence

Baking powder Audience in United States

A data profile of the people who buy, follow and care about Baking powder in United States — modelled from more than twelve digital signal sources. Baking powder has an estimated audience of 3,517,536 people in United States.

#4646among Topic in United States#577in Food & Beverages

The average Baking powder fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kosher salt, Powdered milk, Teaspoon, with strongest over-indexing on Kosher salt (126.17× the country average).

Demographically, the Baking powder audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baking powder fan in United States is more female, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Kosher salt.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baking powder profile in United States.

Audience size
3.5M
in United States
Gender
76.8%♀
23.2% male
Age
43.8
average years
Country rank
#8976
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baking powder fans

76.8% are female, 23.2% are male, average age 43.8.

Fig. 02

Gender split

76.8%
Female
23.2%
Male
Demographic split for Baking powder audience in United States
MetricValue
Female76.8%
Male23.2%
Average age43.8
Estimated audience size3,517,536
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Baking powder audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3918%
40-4924%
50+32%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Baking powder audience comes from United States.

Worldwide audience distribution share by country for Baking powder
CountryShare
Italy17.3%
United States17.0%
Mexico7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baking powder audience in United States is strongest.

Fig. 05

Top regions by affinity

Baking powder fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.35×
02California~500K1.34×
03Texas~400K1.18×
04Washington~80K1.13×
05Alaska~9K1.13×
06North Dakota~8K1.12×
07Georgia~100K1.11×
08Mississippi~30K1.10×
09Louisiana~50K1.08×
10North Carolina~100K1.07×
11Florida~300K1.06×
12Arizona~80K1.06×
13Oklahoma~40K1.06×
14Nebraska~20K1.06×
15Illinois~100K1.05×
16Minnesota~50K1.04×
17Nevada~40K1.04×
18Arkansas~30K1.04×
19New Mexico~20K1.04×
20Idaho~20K1.03×
21Kansas~30K1.02×
22New York~200K1.01×
23Indiana~60K1.01×
24Utah~30K1.01×
25Kentucky~40K1.00×
26South Dakota~8K1.00×
27Massachusetts~70K0.99×
28Oregon~40K0.99×
29Michigan~90K0.98×
30New Jersey~90K0.98×
31Virginia~80K0.98×
32Tennessee~70K0.98×
33Maryland~60K0.98×
34Iowa~30K0.96×
35South Carolina~50K0.95×
36Wisconsin~50K0.95×
37Alabama~50K0.95×
38Connecticut~30K0.94×
39Missouri~50K0.93×
40Colorado~50K0.93×
41Pennsylvania~100K0.92×
42Ohio~100K0.91×
43Delaware~9K0.91×
44Rhode Island~10K0.89×
45Montana~9K0.89×
46West Virginia~10K0.88×
47Maine~10K0.85×
48New Hampshire~10K0.83×
49Washington, District of Columbia~8K0.80×
50Vermont~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Baking powder, United States
0.79×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baking powder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baking powder audience
#·InterestCategoryAffinity×
01Kosher saltFood & Beverages126.17×
02KrusteazFood & Beverages68.24×
03Wheat flourFood & Beverages59.96×
04TeaspoonHome & Garden40.89×
05Condensed milkFood & Beverages39.50×
06Cocoa solidsFood & Beverages34.30×
07Powdered milkKids & Family30.61×
08Banana breadFood & Beverages28.52×
09Crust (baking)Food & Beverages13.57×
10Dessert wineFood & Beverages11.71×
11Bob Evans (musician)Music & Radio10.76×
12Frying panHome & Garden9.22×
13Microwave ovenHome & Garden8.21×
14Kitchen utensilHome & Garden7.24×
15QuotationBusiness & Career6.36×
16Dick Van DykeMovies & TV5.49×
17Instant messagingInternet & Social Media4.47×
18Dollar TreeShopping4.26×
19Dollar GeneralShopping4.08×
20Lindsey GrahamPolitics & Society3.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baking powder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baking powder audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.17×
IndulgenceJOY2.56×
Community OrientationOPEN2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baking powder audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.76×
SustainabilityBALANCE1.02×
Luxury OrientationPREMIUM1.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baking powder have in United States?

Baking powder has an estimated audience of 3,517,536 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Baking powder fans?

76.8% of Baking powder fans are female, 23.2% are male, with an average age of 43.8 years.

03

Which brands do Baking powder fans like most?

Baking powder fans show strongest brand affinity for Kosher salt (126.17×), Powdered milk (30.61×), and Teaspoon (40.89×) over the country average.

04

Where do Baking powder fans live in United States?

Baking powder fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Baking powder fans also like?

Beyond Baking powder itself, the audience over-indexes on Powdered milk (30.61×), Teaspoon (40.89×), Banana bread (28.52×), and Frying pan (9.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Baking powder audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baking powder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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