Rascasse Audience Intelligence

Wheat flour Audience in United States

A data profile of the people who buy, follow and care about Wheat flour in United States — modelled from more than twelve digital signal sources. Wheat flour has an estimated audience of 397,092 people in United States.

#12333among Topic in United States#2195in Food & Beverages

The average Wheat flour fan in United States is 48.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Baking powder, Discount Tire, Microwave oven, with strongest over-indexing on Baking powder (59.96× the country average).

Demographically, the Wheat flour audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wheat flour fan in United States is more female, around 48.3 years old, with strong Patriotism tendencies and a notable affinity for Baking powder.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wheat flour profile in United States.

Audience size
397K
in United States
Gender
80.0%♀
20.0% male
Age
48.3
average years
Country rank
#41788
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wheat flour fans

80.0% are female, 20.0% are male, average age 48.3.

Fig. 02

Gender split

80.0%
Female
20.0%
Male
Demographic split for Wheat flour audience in United States
MetricValue
Female80.0%
Male20.0%
Average age48.3
Estimated audience size397,092
Fig. 03

Age distribution

Ø 48.3
average years
Age distribution of the Wheat flour audience in United States
Age bracketShare%
16-196%
20-299%
30-3915%
40-4924%
50+45%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Wheat flour audience comes from United States.

Worldwide audience distribution share by country for Wheat flour
CountryShare
United States24.5%
Brazil7.6%
Vietnam7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wheat flour audience in United States is strongest.

Fig. 05

Top regions by affinity

Wheat flour fans by region: top regions in United States
#RegionReachAffinity×
01California~60K1.27×
02Texas~40K1.23×
03Illinois~20K1.23×
04Georgia~10K1.18×
05Washington~9K1.18×
06New Jersey~10K1.17×
07Minnesota~7K1.17×
08Maryland~8K1.15×
09North Carolina~10K1.14×
10Virginia~10K1.11×
11Hawaii~2K1.10×
12Arkansas~4K1.08×
13Kentucky~5K1.07×
14Florida~30K1.06×
15Massachusetts~8K1.06×
16Mississippi~3K1.06×
17Kansas~3K1.06×
18New York~20K1.05×
19Michigan~10K1.04×
20Indiana~8K1.04×
21Alabama~6K1.04×
22Louisiana~5K1.04×
23Connecticut~4K1.04×
24Missouri~7K1.03×
25Iowa~3K1.02×
26Ohio~10K1.01×
27Arizona~8K1.01×
28Oklahoma~4K1.00×
29Nebraska~2K1.00×
30Tennessee~8K0.99×
31South Carolina~6K0.99×
32Nevada~4K0.99×
33Pennsylvania~10K0.98×
34Delaware~1K0.97×
35Alaska<1K0.97×
36Wisconsin~6K0.95×
37South Dakota<1K0.95×
38North Dakota<1K0.95×
39Utah~3K0.93×
40Idaho~2K0.93×
41New Mexico~2K0.93×
42Rhode Island~1K0.92×
43Maine~1K0.91×
44Washington, District of Columbia~1K0.91×
45Oregon~4K0.90×
46West Virginia~2K0.90×
47Vermont<1K0.90×
48Colorado~6K0.89×
49Montana<1K0.88×
50New Hampshire~1K0.87×
Fig. 06

Affinity by region

Affinity by region — Wheat flour, United States
0.87×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wheat flour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wheat flour audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages59.96×
02TupperwareHome & Garden14.29×
03Potato chipFood & Beverages5.22×
04Non-alcoholic beverageFood & Beverages5.16×
05Discount TireShopping5.02×
06Microwave ovenHome & Garden4.83×
07KitchenwareHome & Garden3.76×
08FedExBusiness & Career3.53×
09BakeryFood & Beverages3.48×
10GrillingFood & Beverages2.67×
11Home AppliancesHome & Garden2.63×
12PinterestInternet & Social Media2.34×
13RecipesFood & Beverages2.33×
14WineFood & Beverages2.30×
15Beauty salonsBeauty & Wellness2.21×
16Home improvementHome & Garden2.10×
17WalmartShopping2.07×
18Alcoholic beveragesFood & Beverages1.93×
19CookingFood & Beverages1.90×
20XInternet & Social Media1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wheat flour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wheat flour audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.41×
Family OrientationCONSERVATISM2.26×
IndulgenceJOY1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wheat flour audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
MindfulnessBALANCE0.70×
Risk AppetiteTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wheat flour have in United States?

Wheat flour has an estimated audience of 397,092 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wheat flour fans?

80.0% of Wheat flour fans are female, 20.0% are male, with an average age of 48.3 years.

03

Which brands do Wheat flour fans like most?

Wheat flour fans show strongest brand affinity for Baking powder (59.96×), Discount Tire (5.02×), and Microwave oven (4.83×) over the country average.

04

Where do Wheat flour fans live in United States?

Wheat flour fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Wheat flour fans also like?

Beyond Wheat flour itself, the audience over-indexes on Discount Tire (5.02×), Microwave oven (4.83×), Recipes (2.33×), and Tupperware (14.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Wheat flour audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wheat flour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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