Wheat flour Audience in United States

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Wheat flour has an estimated audience of 397,092 people in United States. 80.0% are female, 20.0% are male, average age 48.3. Top regions: California, Texas, Florida. Top brand affinities: Baking powder, PSV Eindhoven, Kitchenware, Dollar General, Publix.

The average Wheat flour fan in United States is 48.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Baking powder, PSV Eindhoven, Kitchenware, with strongest over-indexing on Baking powder (21.22× the country average). Demographically, the Wheat flour audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Wheat flour fans

Demographic split for Wheat flour audience in United States
MetricValue
Female80.0%
Male20.0%
Average age48.3
Estimated audience size397,092

Audience persona

The typical Wheat flour fan in United States is more female, around 48.3 years old, with strong Patriotism tendencies and a notable affinity for Baking powder.

Top regions in United States

Top regions ranked by reach for Wheat flour in United States
RegionReachAffinity
California58,5941.34×
Texas44,6001.31×
Florida29,8561.11×
New York26,3871.19×
Illinois16,7221.26×
Georgia14,7741.21×
North Carolina14,4671.21×
Pennsylvania13,1860.99×
Ohio12,9911.06×
New Jersey12,4401.23×
Virginia11,4131.18×
Michigan10,9581.06×
Washington9,9331.25×
Massachusetts8,7281.12×
Maryland8,4631.24×
Tennessee7,9631×
Arizona7,6360.94×
Indiana7,4991.03×
Missouri6,9171.08×
Minnesota6,7501.19×
South Carolina5,8640.98×
Colorado5,5970.89×
Kentucky5,4331.09×
Wisconsin5,4030.9×
Alabama5,3420.96×
Louisiana5,0250.98×
Connecticut4,3811.1×
Oklahoma4,1840.95×
Oregon4,0770.9×
Nevada3,7990.99×
Arkansas3,5651.09×
Kansas3,4421.1×
Mississippi3,3781.03×
Iowa3,2200.98×
Utah3,1430.88×
Hawaii1,9241.13×
Nebraska1,9160.96×
Idaho1,6570.83×
New Mexico1,6400.82×
West Virginia1,4080.76×
New Hampshire1,2280.79×
Maine1,1410.8×
Washington, District of Columbia1,0790.9×
Rhode Island1,0320.82×
Delaware9840.9×
South Dakota8060.88×
Montana7690.7×
North Dakota6920.85×
Alaska6060.71×
Vermont4970.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wheat flour audience
BrandAffinityCategory
Baking powder21.22×Food & Beverages
PSV Eindhoven37.8×Sports
Kitchenware5.09×Home & Garden
Dollar General2.67×Shopping
Publix3.22×Shopping
Texas Roadhouse2.34×Food & Beverages
Fox News Channel1.71×Movies & TV
Kroger2.58×Food & Beverages
IHOP3.28×Food & Beverages
Dentistry2.87×Business & Career
Online food ordering3.71×Food & Beverages
Dollar Tree2.06×Shopping
Take-out2.41×Food & Beverages
Fast food1.76×Food & Beverages
Breakfast2.2×Food & Beverages
J. C. Penney2.4×Shopping
Pizza Hut1.93×Food & Beverages
Pinterest1.56×Internet & Social Media
Local food2.31×Food & Beverages
Lowe's1.64×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wheat flour audience
TraitClusterScore
PatriotismCONSERVATISM1.85
Convenience OrientationPREMIUM1.56
SpiritualityBALANCE1.48
Quality AwarenessPREMIUM1.48
IndulgenceJOY1.45
Price SensitivityPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Wheat flour
CountryShare
United States24.9%
Brazil7.7%
Vietnam7.3%

See Wheat flour audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Wheat flour have in United States?

Wheat flour has an estimated audience of 397,092 people in United States, concentrated in California and Texas.

What is the gender split and age of Wheat flour fans?

80.0% of Wheat flour fans are female, 20.0% are male, with an average age of 48.3 years.

Which brands do Wheat flour fans like most?

Wheat flour fans show strongest brand affinity for Baking powder (21.22×), PSV Eindhoven (37.8×), and Kitchenware (5.09×) over the country average.

Where do Wheat flour fans live in United States?

Wheat flour fans in United States are most concentrated in California (reach 58,594), Texas (reach 44,600), and Florida (reach 29,856). These three regions account for the largest share of the active audience.

What other brands do Wheat flour fans also like?

Beyond Wheat flour itself, the audience over-indexes on PSV Eindhoven (37.8×), Kitchenware (5.09×), Dollar General (2.67×), and Publix (3.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wheat flour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.