Rascasse Audience Intelligence

Bakery Audience in United States

A data profile of the people who buy, follow and care about Bakery in United States — modelled from more than twelve digital signal sources. Bakery has an estimated audience of 36,300,950 people in United States.

#17among Touchpoint in United States#66in Food & Beverages

The average Bakery fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Food and drink, Beauty, Oven, with strongest over-indexing on Food and drink (1.64× the country average).

Demographically, the Bakery audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bakery fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Food and drink.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bakery profile in United States.

Audience size
36.3M
in United States
Gender
68.9%♀
31.1% male
Age
40.5
average years
Country rank
#672
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bakery fans

68.9% are female, 31.1% are male, average age 40.5.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Bakery audience in United States
MetricValue
Female68.9%
Male31.1%
Average age40.5
Estimated audience size36,300,950
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Bakery audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Bakery audience comes from United States.

Worldwide audience distribution share by country for Bakery
CountryShare
United States16.9%
Japan8.4%
China8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bakery audience in United States is strongest.

Fig. 05

Top regions by affinity

Bakery fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~400K2.40×
02New York~4M2.01×
03Wyoming~100K1.85×
04Washington~1.5M1.82×
05Oregon~700K1.76×
06Washington, District of Columbia~200K1.72×
07Colorado~900K1.64×
08Vermont~100K1.63×
09California~6.5M1.60×
10Maine~200K1.32×
11Massachusetts~900K1.30×
12New Jersey~1M1.27×
13Illinois~1.5M1.14×
14Alaska~90K1.14×
15Ohio~1M1.09×
16Virginia~900K1.07×
17Minnesota~600K1.07×
18Tennessee~800K1.06×
19Montana~100K1.04×
20Florida~2.5M1.01×
21Maryland~600K0.99×
22New Hampshire~100K0.99×
23Pennsylvania~1M0.98×
24Utah~300K0.98×
25Rhode Island~100K0.98×
26Texas~3M0.97×
27Connecticut~400K0.97×
28Michigan~800K0.87×
29Nevada~300K0.87×
30North Carolina~900K0.85×
31Wisconsin~500K0.85×
32New Mexico~200K0.84×
33Kansas~200K0.82×
34Idaho~100K0.81×
35Georgia~800K0.72×
36Delaware~70K0.71×
37Arizona~500K0.69×
38Louisiana~300K0.68×
39Missouri~400K0.65×
40South Carolina~400K0.65×
41Kentucky~300K0.63×
42Nebraska~100K0.62×
43Iowa~200K0.61×
44Indiana~400K0.60×
45Oklahoma~200K0.60×
46Arkansas~200K0.59×
47West Virginia~100K0.58×
48South Dakota~40K0.51×
49Mississippi~100K0.47×
50Alabama~200K0.43×
Fig. 06

Affinity by region

Affinity by region — Bakery, United States
0.43×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bakery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bakery audience
#·InterestCategoryAffinity×
01Chocolate cakeFood & Beverages4.10×
02PastryFood & Beverages3.02×
03OvenHome & Garden2.92×
04FlourFood & Beverages2.62×
05LabCorpHealth2.55×
06Savannah GuthrieMovies & TV2.40×
07Crumbl CookiesFood & Beverages2.36×
08Hobby LobbyHome & Garden2.02×
09Trader Joe'sShopping1.89×
10Google DriveTechnology & Electronics1.82×
11CakeFood & Beverages1.81×
12Dollar TreeShopping1.78×
13BeautyBeauty & Wellness1.75×
14BeveragesFood & Beverages1.71×
15CuisineFood & Beverages1.67×
16Old NavyFashion & Accessoires1.67×
17Food and drinkFood & Beverages1.64×
18AldiShopping1.60×
19Kohl'sShopping1.58×
20RestaurantsFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bakery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bakery audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.54×
Community OrientationOPEN1.39×
Design AffinityPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bakery audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.77×
Early Adopter MentalityPOWER0.78×
PatriotismCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bakery have in United States?

Bakery has an estimated audience of 36,300,950 people in United States, concentrated in California and New York.

02

What is the gender split and age of Bakery fans?

68.9% of Bakery fans are female, 31.1% are male, with an average age of 40.5 years.

03

Which brands do Bakery fans like most?

Bakery fans show strongest brand affinity for Food and drink (1.64×), Beauty (1.75×), and Oven (2.92×) over the country average.

04

Where do Bakery fans live in United States?

Bakery fans in United States are most concentrated in California (reach ~6.5M), New York (reach ~4M), and Texas (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Bakery fans also like?

Beyond Bakery itself, the audience over-indexes on Beauty (1.75×), Oven (2.92×), Beverages (1.71×), and Restaurants (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Bakery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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