Bakery Audience in United States

Bakery logo

Bakery has an estimated audience of 36,300,950 people in United States. 68.9% are female, 31.1% are male, average age 40.5. Top regions: California, New York, Texas. Top brand affinities: Food and drink, Beauty, Oven, Beverages, Restaurants.

The average Bakery fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Food and drink, Beauty, Oven, with strongest over-indexing on Food and drink (1.64× the country average). Demographically, the Bakery audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Bakery fans

Demographic split for Bakery audience in United States
MetricValue
Female68.9%
Male31.1%
Average age40.5
Estimated audience size36,300,950

Audience persona

The typical Bakery fan in United States is more female, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Bakery in United States
RegionReachAffinity
California6,693,6861.68×
New York4,692,7152.31×
Texas3,110,8231×
Florida2,740,9961.12×
Washington1,538,7432.11×
Illinois1,441,9901.19×
New Jersey1,221,0331.32×
Pennsylvania1,188,6440.97×
Virginia1,095,4581.24×
Massachusetts1,033,8181.45×
North Carolina957,9190.88×
Michigan883,3290.93×
Ohio869,3160.78×
Colorado863,4001.51×
Georgia845,8990.76×
Oregon772,8051.86×
Maryland668,1941.07×
Minnesota654,7181.26×
Tennessee494,2970.68×
Wisconsin485,4730.89×
Arizona479,5960.65×
Indiana428,2170.65×
Hawaii388,2782.49×
Missouri386,7100.66×
Connecticut371,3241.02×
South Carolina360,1780.66×
Nevada352,1341×
Utah350,7001.08×
Louisiana347,1870.74×
Kentucky261,9730.58×
Oklahoma253,6150.63×
Washington, District of Columbia213,8521.96×
Kansas187,3760.65×
Alabama186,8320.37×
Iowa169,1530.57×
Arkansas168,3970.56×
New Mexico159,8540.88×
Maine156,1031.2×
Idaho143,4550.79×
New Hampshire133,6270.93×
Mississippi123,0380.41×
Rhode Island122,9201.06×
Nebraska110,6480.61×
Vermont101,7511.6×
Montana95,5390.95×
West Virginia72,5520.43×
Delaware68,3180.68×
Alaska64,1680.83×
South Dakota33,7140.4×
Wyoming33,3040.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bakery audience
BrandAffinityCategory
Food and drink1.64×Food & Beverages
Beauty1.75×Beauty & Wellness
Oven2.92×Home & Garden
Beverages1.71×Food & Beverages
Restaurants1.55×Food & Beverages
Yahoo!奇摩名人娛樂2.38×Internet & Social Media
Cuisine1.67×Food & Beverages
Pastry3.02×Food & Beverages
Hobby Lobby2.02×Home & Garden
Crumbl Cookies2.36×Food & Beverages
Flour2.62×Food & Beverages
Google Drive1.82×Technology & Electronics
Dollar Tree1.78×Shopping
Old Navy1.67×Fashion & Accessoires
LabCorp2.55×Health
Kohl's1.58×Shopping
Cake1.81×Food & Beverages
Aldi1.6×Shopping
Chocolate cake4.1×Food & Beverages
Scooby-Doo2.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bakery audience
TraitClusterScore
Price SensitivityPREMIUM1.22
Healthy LifestyleBALANCE1.19
DIY MentalityTHRILL1.19
CreativityOPEN1.18
Design AffinityPREMIUM1.18
ExtroversionTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Bakery
CountryShare
United States16.9%
Japan8.4%
China8.0%

See Bakery audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Bakery have in United States?

Bakery has an estimated audience of 36,300,950 people in United States, concentrated in California and New York.

What is the gender split and age of Bakery fans?

68.9% of Bakery fans are female, 31.1% are male, with an average age of 40.5 years.

Which brands do Bakery fans like most?

Bakery fans show strongest brand affinity for Food and drink (1.64×), Beauty (1.75×), and Oven (2.92×) over the country average.

Where do Bakery fans live in United States?

Bakery fans in United States are most concentrated in California (reach 6,693,686), New York (reach 4,692,715), and Texas (reach 3,110,823). These three regions account for the largest share of the active audience.

What other brands do Bakery fans also like?

Beyond Bakery itself, the audience over-indexes on Beauty (1.75×), Oven (2.92×), Beverages (1.71×), and Restaurants (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.