Bakery Audience in Germany
Bakery has an estimated audience of 5,724,116 people in Germany. 64.3% are female, 35.7% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Oven, Chocolate cake, Pastry, Tagesschau, Flour.
The average Bakery fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Oven, Chocolate cake, Pastry, with strongest over-indexing on Oven (4.91× the country average). Demographically, the Bakery audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Bakery fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 39.9 |
| Estimated audience size | 5,724,116 |
Audience persona
The typical Bakery fan in Germany is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Oven.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,225,773 | 0.98× |
| Bayern | 1,149,808 | 1.25× |
| Baden-Württemberg | 1,034,600 | 1.32× |
| Niedersachsen | 587,369 | 1.06× |
| Hessen | 412,689 | 0.95× |
| Sachsen | 302,621 | 1.08× |
| Berlin | 291,388 | 1.14× |
| Rheinland-Pfalz | 269,415 | 0.94× |
| Schleswig-Holstein | 210,728 | 1.03× |
| Hamburg | 167,199 | 1.29× |
| Brandenburg | 140,683 | 0.79× |
| Mecklenburg-Vorpommern | 109,673 | 1× |
| Thüringen | 109,532 | 0.75× |
| Sachsen-Anhalt | 108,322 | 0.73× |
| Bremen | 53,130 | 1.09× |
| Saarland | 42,745 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oven | 4.91× | Home & Garden |
| Chocolate cake | 5.22× | Food & Beverages |
| Pastry | 3.64× | Food & Beverages |
| Tagesschau | 1.56× | Movies & TV |
| Flour | 4.38× | Food & Beverages |
| Cake | 2.31× | Food & Beverages |
| Birthday cake | 5.39× | Food & Beverages |
| Cookie | 3.15× | Food & Beverages |
| Cake decorating | 4.03× | Food & Beverages |
| Recipes | 1.82× | Food & Beverages |
| Local food | 2.35× | Food & Beverages |
| Cupcake | 3.43× | Food & Beverages |
| Cookbook | 2.41× | Food & Beverages |
| Gala | 1.57× | News |
| Bofrost | 3.79× | Food & Beverages |
| Barbie | 1.69× | Movies & TV |
| Vegetarian cuisine | 1.85× | Food & Beverages |
| Toddler | 1.87× | Kids & Family |
| Desserts | 1.86× | Food & Beverages |
| Confectionery | 2.34× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.76 |
| Healthy Lifestyle | BALANCE | 1.38 |
| DIY Mentality | THRILL | 1.35 |
| Pet Ownership | JOY | 1.31 |
| Convenience Orientation | PREMIUM | 1.27 |
| Design Affinity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 8.4% |
| China | 8.0% |
See Bakery audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Bakery have in Germany?
Bakery has an estimated audience of 5,724,116 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bakery fans?
64.3% of Bakery fans are female, 35.7% are male, with an average age of 39.9 years.
Which brands do Bakery fans like most?
Bakery fans show strongest brand affinity for Oven (4.91×), Chocolate cake (5.22×), and Pastry (3.64×) over the country average.
Where do Bakery fans live in Germany?
Bakery fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,225,773), Bayern (reach 1,149,808), and Baden-Württemberg (reach 1,034,600). These three regions account for the largest share of the active audience.
What other brands do Bakery fans also like?
Beyond Bakery itself, the audience over-indexes on Chocolate cake (5.22×), Pastry (3.64×), Tagesschau (1.56×), and Flour (4.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.