Chocolate cake Audience in Germany
Chocolate cake has an estimated audience of 2,756,314 people in Germany. 71.2% are female, 28.8% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Food, Food and drink, Entertainment, Beverages.
The average Chocolate cake fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Food, Food and drink, with strongest over-indexing on Harry Potter (2.93× the country average). Demographically, the Chocolate cake audience skews more female with an average age of 36.6, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Chocolate cake fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 36.6 |
| Estimated audience size | 2,756,314 |
Audience persona
The typical Chocolate cake fan in Germany is more female, around 36.6 years old, with strong DIY Mentality tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 611,817 | 1.01× |
| Bayern | 599,779 | 1.35× |
| Baden-Württemberg | 489,114 | 1.3× |
| Niedersachsen | 261,282 | 0.98× |
| Hessen | 202,162 | 0.96× |
| Rheinland-Pfalz | 177,845 | 1.29× |
| Sachsen | 106,991 | 0.79× |
| Schleswig-Holstein | 95,242 | 0.96× |
| Berlin | 91,984 | 0.75× |
| Thüringen | 87,122 | 1.24× |
| Brandenburg | 72,283 | 0.85× |
| Sachsen-Anhalt | 64,528 | 0.9× |
| Hamburg | 53,226 | 0.85× |
| Saarland | 42,593 | 1.26× |
| Mecklenburg-Vorpommern | 40,591 | 0.77× |
| Bremen | 17,233 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.93× | Movies & TV |
| Food | 2.26× | Food & Beverages |
| Food and drink | 2.09× | Food & Beverages |
| Entertainment | 2.01× | Movies & TV |
| Beverages | 2.54× | Food & Beverages |
| Arts and music | 1.98× | Arts & Culture |
| Reading | 2.05× | Literature |
| Sports | 1.98× | Sports |
| H&M | 2.78× | Shopping |
| Movies | 2.02× | Movies & TV |
| Lieferando.de | 2.91× | Food & Beverages |
| Vehicles | 1.97× | Cars & Mobility |
| IKEA | 2.5× | Home & Garden |
| Pets | 2.09× | Pets & Animals |
| Veganism | 2.64× | Food & Beverages |
| Outdoor recreation | 1.9× | Sports |
| Consumer electronics | 1.88× | Technology & Electronics |
| Psychology | 2.73× | Business & Career |
| Restaurants | 2.11× | Food & Beverages |
| Live events | 2× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.93 |
| Indulgence | JOY | 1.82 |
| Sustainability | BALANCE | 1.78 |
| Convenience Orientation | PREMIUM | 1.73 |
| Design Affinity | PREMIUM | 1.71 |
| Luxury Orientation | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 14.1% |
| United States | 8.9% |
| Brazil | 8.9% |
See Chocolate cake audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Chocolate cake have in Germany?
Chocolate cake has an estimated audience of 2,756,314 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chocolate cake fans?
71.2% of Chocolate cake fans are female, 28.8% are male, with an average age of 36.6 years.
Which brands do Chocolate cake fans like most?
Chocolate cake fans show strongest brand affinity for Harry Potter (2.93×), Food (2.26×), and Food and drink (2.09×) over the country average.
Where do Chocolate cake fans live in Germany?
Chocolate cake fans in Germany are most concentrated in Nordrhein-Westfalen (reach 611,817), Bayern (reach 599,779), and Baden-Württemberg (reach 489,114). These three regions account for the largest share of the active audience.
What other brands do Chocolate cake fans also like?
Beyond Chocolate cake itself, the audience over-indexes on Food (2.26×), Food and drink (2.09×), Entertainment (2.01×), and Beverages (2.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chocolate cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.