Chocolate Audience in Germany
Chocolate has an estimated audience of 9,032,398 people in Germany. 66.7% are female, 33.3% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Transfermarkt, Pets, Family, Self care.
The average Chocolate fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Transfermarkt, Pets, with strongest over-indexing on Tagesschau (2.59× the country average). Demographically, the Chocolate audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Chocolate fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 39.7 |
| Estimated audience size | 9,032,398 |
Audience persona
The typical Chocolate fan in Germany is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,935,554 | 0.98× |
| Bayern | 1,743,076 | 1.2× |
| Baden-Württemberg | 1,511,085 | 1.23× |
| Hessen | 1,040,761 | 1.51× |
| Berlin | 818,183 | 2.03× |
| Niedersachsen | 703,830 | 0.8× |
| Rheinland-Pfalz | 407,792 | 0.9× |
| Sachsen | 379,348 | 0.86× |
| Schleswig-Holstein | 278,674 | 0.86× |
| Brandenburg | 237,505 | 0.85× |
| Hamburg | 234,674 | 1.15× |
| Thüringen | 166,705 | 0.72× |
| Sachsen-Anhalt | 158,881 | 0.68× |
| Mecklenburg-Vorpommern | 109,640 | 0.64× |
| Bremen | 86,722 | 1.12× |
| Saarland | 73,842 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.59× | Movies & TV |
| Transfermarkt | 2.66× | Sports |
| Pets | 1.68× | Pets & Animals |
| Family | 1.82× | Kids & Family |
| Self care | 3.03× | Health |
| Western Union | 3.54× | Business & Career |
| Catering | 3.84× | Food & Beverages |
| Vacations | 2.25× | Travel & Leisure |
| Hygiene | 2.61× | Beauty & Wellness |
| Storm of Love | 2.97× | Movies & TV |
| Automobiles | 1.55× | Cars & Mobility |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Hairstyle | 2.25× | Beauty & Wellness |
| Westdeutscher Rundfunk | 2.58× | Movies & TV |
| German language | 1.97× | Politics & Society |
| REWE | 1.52× | Shopping |
| Stuttgart | 2.23× | Travel & Leisure |
| Gala | 1.63× | News |
| Maine Coon | 3.06× | Pets & Animals |
| Cat food | 2.31× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.48 |
| Pet Ownership | JOY | 1.29 |
| DIY Mentality | THRILL | 1.18 |
| Family Orientation | CONSERVATISM | 1.17 |
| Sports Activity | POWER | 1.15 |
| Healthy Lifestyle | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
See Chocolate audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
- Ice cream (2,967,721)
Frequently asked questions
How many fans does Chocolate have in Germany?
Chocolate has an estimated audience of 9,032,398 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chocolate fans?
66.7% of Chocolate fans are female, 33.3% are male, with an average age of 39.7 years.
Which brands do Chocolate fans like most?
Chocolate fans show strongest brand affinity for Tagesschau (2.59×), Transfermarkt (2.66×), and Pets (1.68×) over the country average.
Where do Chocolate fans live in Germany?
Chocolate fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,935,554), Bayern (reach 1,743,076), and Baden-Württemberg (reach 1,511,085). These three regions account for the largest share of the active audience.
What other brands do Chocolate fans also like?
Beyond Chocolate itself, the audience over-indexes on Transfermarkt (2.66×), Pets (1.68×), Family (1.82×), and Self care (3.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.