Chocolate Audience in Germany
A data profile of the people who buy, follow and care about Chocolate in Germany — modelled from more than twelve digital signal sources. Chocolate has an estimated audience of 9,032,398 people in Germany.
The average Chocolate fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Family, Kitchen, with strongest over-indexing on Nature (2.97× the country average).
Demographically, the Chocolate audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Chocolate fan in Germany is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Chocolate profile in Germany.
Search interest · 12-month trend
Demographics of Chocolate fans
66.7% are female, 33.3% are male, average age 39.7.
Gender split
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 39.7 |
| Estimated audience size | 9,032,398 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Chocolate audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
Geography
Where the Chocolate audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~800K | 1.89× | |
| 02 | Hessen | ~1M | 1.44× | |
| 03 | Baden-Württemberg | ~1.5M | 1.23× | |
| 04 | Bayern | ~1.5M | 1.18× | |
| 05 | Hamburg | ~200K | 1.14× | |
| 06 | Bremen | ~90K | 1.12× | |
| 07 | Nordrhein-Westfalen | ~2M | 0.96× | |
| 08 | Rheinland-Pfalz | ~400K | 0.94× | |
| 09 | Brandenburg | ~200K | 0.89× | |
| 10 | Sachsen | ~400K | 0.88× | |
| 11 | Schleswig-Holstein | ~300K | 0.88× | |
| 12 | Niedersachsen | ~700K | 0.82× | |
| 13 | Thüringen | ~200K | 0.80× | |
| 14 | Mecklenburg-Vorpommern | ~100K | 0.76× | |
| 15 | Sachsen-Anhalt | ~200K | 0.74× | |
| 16 | Saarland | ~80K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Chocolate audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hot chocolate | Food & Beverages | 4.00× | ||
| 02 | Nature | Home & Garden | 2.97× | ||
| 03 | Kitchen | Home & Garden | 2.87× | ||
| 04 | Vacations | Travel & Leisure | 2.64× | ||
| 05 | Biology | Health | 2.47× | ||
| 06 | Confectionery | Food & Beverages | 2.42× | ||
| 07 | Family | Kids & Family | 2.30× | ||
| 08 | Crochet | Home & Garden | 2.27× | ||
| 09 | Lodging | Travel & Leisure | 2.20× | ||
| 10 | Pastry | Food & Beverages | 2.15× | ||
| 11 | Technology & Electronics | 2.02× | |||
| 12 | Volunteering | Politics & Society | 1.98× | ||
| 13 | Desserts | Food & Beverages | 1.91× | ||
| 14 | Self care | Health | 1.89× | ||
| 15 | Tagesschau | Movies & TV | 1.81× | ||
| 16 | Netto Marken-Discount | Shopping | 1.76× | ||
| 17 | German language | Politics & Society | 1.74× | ||
| 18 | Transfermarkt | Sports | 1.64× | ||
| 19 | Fast food | Food & Beverages | 1.60× | ||
| 20 | Germany | Travel & Leisure | 1.59× |
Personality of the Chocolate audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.51× | |
| Family Orientation | CONSERVATISM | 1.31× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.89× | |
| Career Orientation | POWER | 0.90× | |
| Risk Appetite | THRILL | 0.94× |
Frequently asked questions
How many fans does Chocolate have in Germany?
Chocolate has an estimated audience of 9,032,398 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chocolate fans?
66.7% of Chocolate fans are female, 33.3% are male, with an average age of 39.7 years.
Which brands do Chocolate fans like most?
Chocolate fans show strongest brand affinity for Nature (2.97×), Family (2.3×), and Kitchen (2.87×) over the country average.
Where do Chocolate fans live in Germany?
Chocolate fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Chocolate fans also like?
Beyond Chocolate itself, the audience over-indexes on Family (2.3×), Kitchen (2.87×), Germany (1.59×), and Vacations (2.64×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Sweet audiences in Germany
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- Cupcake (3,679,167)
- Ice cream (2,967,721)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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