Chocolate Audience in Germany
Chocolate has an estimated audience of 9,032,398 people in Germany. 66.7% are female, 33.3% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Škoda Kodiaq, Home Delivery, Corfu (regional unit), Figure painting (hobby).
The average Chocolate fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Škoda Kodiaq, Home Delivery, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Chocolate audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Chocolate fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 39.7 |
| Estimated audience size | 9,032,398 |
Audience persona
The typical Chocolate fan in Germany is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,935,554 | 0.98× |
| Bayern | 1,743,076 | 1.2× |
| Baden-Württemberg | 1,511,085 | 1.23× |
| Hessen | 1,040,761 | 1.51× |
| Berlin | 818,183 | 2.03× |
| Niedersachsen | 703,830 | 0.8× |
| Rheinland-Pfalz | 407,792 | 0.9× |
| Sachsen | 379,348 | 0.86× |
| Schleswig-Holstein | 278,674 | 0.86× |
| Brandenburg | 237,505 | 0.85× |
| Hamburg | 234,674 | 1.15× |
| Thüringen | 166,705 | 0.72× |
| Sachsen-Anhalt | 158,881 | 0.68× |
| Mecklenburg-Vorpommern | 109,640 | 0.64× |
| Bremen | 86,722 | 1.12× |
| Saarland | 73,842 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.96× | Cars & Mobility |
| Home Delivery | 1.91× | Food & Beverages |
| Corfu (regional unit) | 2.1× | Travel & Leisure |
| Figure painting (hobby) | 2.63× | Arts & Culture |
| Keeper (password manager) | 2.42× | Technology & Electronics |
| Volvo V60 | 2.46× | Cars & Mobility |
| Theocracy | 5.14× | Music & Radio |
| Cachorro | 1.62× | Pets & Animals |
| Zagreb | 1.75× | Travel & Leisure |
| Lindy Hop | 3.45× | Music & Radio |
| Headhunters (film) | 1.83× | Movies & TV |
| Huck (magazine) | 3.54× | Internet & Social Media |
| The Hunt (2012 film) | 1.61× | Movies & TV |
| Competitive dance | 2× | Sports |
| Sinister (band) | 4.32× | Music & Radio |
| Standing rib roast | 2.71× | Food & Beverages |
| La Crosse, Wisconsin | 1.95× | Travel & Leisure |
| Gender-neutral language | 1.88× | Politics & Society |
| Viator | 2.12× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.48 |
| Pet Ownership | JOY | 1.29 |
| DIY Mentality | THRILL | 1.18 |
| Family Orientation | CONSERVATISM | 1.17 |
| Sports Activity | POWER | 1.15 |
| Healthy Lifestyle | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
See Chocolate audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
- Ice cream (2,967,721)
Frequently asked questions
How many fans does Chocolate have in Germany?
Chocolate has an estimated audience of 9,032,398 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chocolate fans?
66.7% of Chocolate fans are female, 33.3% are male, with an average age of 39.7 years.
Which brands do Chocolate fans like most?
Chocolate fans show strongest brand affinity for Stradivarius (1.97×), Škoda Kodiaq (1.96×), and Home Delivery (1.91×) over the country average.
Where do Chocolate fans live in Germany?
Chocolate fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,935,554), Bayern (reach 1,743,076), and Baden-Württemberg (reach 1,511,085). These three regions account for the largest share of the active audience.
What other brands do Chocolate fans also like?
Beyond Chocolate itself, the audience over-indexes on Škoda Kodiaq (1.96×), Home Delivery (1.91×), Corfu (regional unit) (2.1×), and Figure painting (hobby) (2.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.