Hot chocolate Audience in Germany
Hot chocolate has an estimated audience of 1,875,402 people in Germany. 62.5% are female, 37.5% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Milk, Drinking water, Mug, Hot Chocolate (band), Chocolate.
The average Hot chocolate fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Milk, Drinking water, Mug, with strongest over-indexing on Milk (6.2× the country average). Demographically, the Hot chocolate audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Hot chocolate fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 38.4 |
| Estimated audience size | 1,875,402 |
Audience persona
The typical Hot chocolate fan in Germany is more female, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for Milk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 439,543 | 1.07× |
| Bayern | 265,029 | 0.88× |
| Baden-Württemberg | 205,166 | 0.8× |
| Niedersachsen | 172,142 | 0.95× |
| Hessen | 138,387 | 0.97× |
| Berlin | 116,543 | 1.39× |
| Sachsen | 93,824 | 1.02× |
| Rheinland-Pfalz | 92,236 | 0.98× |
| Schleswig-Holstein | 65,643 | 0.97× |
| Brandenburg | 62,193 | 1.07× |
| Sachsen-Anhalt | 53,134 | 1.09× |
| Thüringen | 47,096 | 0.99× |
| Hamburg | 42,974 | 1.01× |
| Mecklenburg-Vorpommern | 36,976 | 1.03× |
| Saarland | 20,594 | 0.89× |
| Bremen | 14,100 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Milk | 6.2× | Food & Beverages |
| Drinking water | 8.18× | Food & Beverages |
| Mug | 13.87× | Food & Beverages |
| Hot Chocolate (band) | 15.53× | Music & Radio |
| Chocolate | 4× | Food & Beverages |
| Beer | 3.7× | Food & Beverages |
| Coffee | 3.2× | Food & Beverages |
| Borussia Dortmund | 1.77× | Sports |
| Wine | 3.66× | Food & Beverages |
| Online shopping | 1.96× | Shopping |
| Shopping | 1.81× | Shopping |
| Design | 1.89× | Home & Garden |
| Beauty | 1.91× | Beauty & Wellness |
| Business | 1.87× | Business & Career |
| Family | 2.05× | Kids & Family |
| Discount stores | 1.98× | Shopping |
| Cooking | 2.01× | Food & Beverages |
| 1.81× | Internet & Social Media | |
| Soup | 9.24× | Food & Beverages |
| Cosmetics | 2× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.44 |
| Pet Ownership | JOY | 1.44 |
| Indulgence | JOY | 1.4 |
| Sports Activity | POWER | 1.39 |
| Healthy Lifestyle | BALANCE | 1.37 |
| DIY Mentality | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.6% |
| United Kingdom | 8.0% |
| Japan | 6.0% |
See Hot chocolate audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Hot chocolate have in Germany?
Hot chocolate has an estimated audience of 1,875,402 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hot chocolate fans?
62.5% of Hot chocolate fans are female, 37.5% are male, with an average age of 38.4 years.
Which brands do Hot chocolate fans like most?
Hot chocolate fans show strongest brand affinity for Milk (6.2×), Drinking water (8.18×), and Mug (13.87×) over the country average.
Where do Hot chocolate fans live in Germany?
Hot chocolate fans in Germany are most concentrated in Nordrhein-Westfalen (reach 439,543), Bayern (reach 265,029), and Baden-Württemberg (reach 205,166). These three regions account for the largest share of the active audience.
What other brands do Hot chocolate fans also like?
Beyond Hot chocolate itself, the audience over-indexes on Drinking water (8.18×), Mug (13.87×), Hot Chocolate (band) (15.53×), and Chocolate (4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hot chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.