Rascasse Audience Intelligence

Hot chocolate Audience in Germany

A data profile of the people who buy, follow and care about Hot chocolate in Germany — modelled from more than twelve digital signal sources. Hot chocolate has an estimated audience of 1,875,402 people in Germany.

#10among Beverage in Germany#2048among Topic in Germany#172in Food & Beverages

The average Hot chocolate fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Milk, Drinking water, Mug, with strongest over-indexing on Milk (6.2× the country average).

Demographically, the Hot chocolate audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hot chocolate fan in Germany is more female, around 38.4 years old, with strong Extroversion tendencies and a notable affinity for Milk.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hot chocolate profile in Germany.

Audience size
1.9M
in Germany
Gender
62.5%♀
37.5% male
Age
38.4
average years
Country rank
#3594
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hot chocolate fans

62.5% are female, 37.5% are male, average age 38.4.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Hot chocolate audience in Germany
MetricValue
Female62.5%
Male37.5%
Average age38.4
Estimated audience size1,875,402
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Hot chocolate audience in Germany
Age bracketShare%
16-1922%
20-2918%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Hot chocolate audience comes from Germany.

Worldwide audience distribution share by country for Hot chocolate
CountryShare
United States29.6%
United Kingdom8.0%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hot chocolate audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hot chocolate fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.24×
02Sachsen-Anhalt~50K1.10×
03Mecklenburg-Vorpommern~40K1.10×
04Rheinland-Pfalz~100K1.07×
05Thüringen~50K1.05×
06Sachsen~90K1.03×
07Brandenburg~60K1.03×
08Schleswig-Holstein~70K1.00×
09Saarland~20K1.00×
10Hamburg~40K0.97×
11Niedersachsen~200K0.95×
12Nordrhein-Westfalen~400K0.94×
13Bayern~300K0.93×
14Bremen~10K0.93×
15Hessen~100K0.89×
16Baden-Württemberg~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Hot chocolate, Germany
0.80×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hot chocolate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hot chocolate audience
#·InterestCategoryAffinity×
01Hot Chocolate (band)Music & Radio15.53×
02MugFood & Beverages13.87×
03SoupFood & Beverages9.24×
04Drinking waterFood & Beverages8.18×
05MilkFood & Beverages6.20×
06ChocolateFood & Beverages4.00×
07BeerFood & Beverages3.70×
08WineFood & Beverages3.66×
09CoffeeFood & Beverages3.20×
10FamilyKids & Family2.05×
11CookingFood & Beverages2.01×
12CosmeticsBeauty & Wellness2.00×
13Discount storesShopping1.98×
14Online shoppingShopping1.96×
15BeautyBeauty & Wellness1.91×
16DesignHome & Garden1.89×
17BusinessBusiness & Career1.87×
18dB’sMusic & Radio1.81×
19ShoppingShopping1.81×
20InstagramInternet & Social Media1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hot chocolate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hot chocolate audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.76×
CreativityOPEN1.73×
Price SensitivityPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hot chocolate audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.91×
Urban LifestyleOPEN0.95×
Luxury OrientationPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hot chocolate have in Germany?

Hot chocolate has an estimated audience of 1,875,402 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hot chocolate fans?

62.5% of Hot chocolate fans are female, 37.5% are male, with an average age of 38.4 years.

03

Which brands do Hot chocolate fans like most?

Hot chocolate fans show strongest brand affinity for Milk (6.2×), Drinking water (8.18×), and Mug (13.87×) over the country average.

04

Where do Hot chocolate fans live in Germany?

Hot chocolate fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hot chocolate fans also like?

Beyond Hot chocolate itself, the audience over-indexes on Drinking water (8.18×), Mug (13.87×), Hot Chocolate (band) (15.53×), and dB’s (1.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Hot chocolate audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hot chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →