Soup Audience in Germany
A data profile of the people who buy, follow and care about Soup in Germany — modelled from more than twelve digital signal sources. Soup has an estimated audience of 950,469 people in Germany.
The average Soup fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Instant coffee, Hot chocolate, Rolled oats, with strongest over-indexing on Instant coffee (17.86× the country average).
Demographically, the Soup audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Soup fan in Germany is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Instant coffee.
At a glance
The key figures that characterise the Soup profile in Germany.
Search interest · 12-month trend
Demographics of Soup fans
67.3% are female, 32.7% are male, average age 41.2.
Gender split
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 41.2 |
| Estimated audience size | 950,469 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Soup audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.9% |
| Taiwan | 6.7% |
| Japan | 4.4% |
Geography
Where the Soup audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~90K | 2.23× | |
| 02 | Hamburg | ~20K | 1.14× | |
| 03 | Bayern | ~200K | 1.09× | |
| 04 | Niedersachsen | ~100K | 1.08× | |
| 05 | Bremen | ~9K | 1.08× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.05× | |
| 07 | Hessen | ~70K | 1.01× | |
| 08 | Rheinland-Pfalz | ~50K | 1.00× | |
| 09 | Thüringen | ~20K | 0.97× | |
| 10 | Sachsen | ~40K | 0.95× | |
| 11 | Baden-Württemberg | ~100K | 0.94× | |
| 12 | Schleswig-Holstein | ~30K | 0.94× | |
| 13 | Saarland | ~10K | 0.90× | |
| 14 | Brandenburg | ~30K | 0.87× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.86× | |
| 16 | Sachsen-Anhalt | ~20K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Soup audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Food steamer | Home & Garden | 17.87× | ||
| 02 | Instant coffee | Food & Beverages | 17.86× | ||
| 03 | Rolled oats | Food & Beverages | 17.40× | ||
| 04 | Fruit of the Loom | Fashion & Accessoires | 11.27× | ||
| 05 | Hot chocolate | Food & Beverages | 9.24× | ||
| 06 | Dried fruit | Food & Beverages | 5.88× | ||
| 07 | Korean cuisine | Food & Beverages | 5.26× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 4.73× | ||
| 09 | Online food ordering | Food & Beverages | 3.77× | ||
| 10 | Chocolate brownie | Food & Beverages | 3.66× | ||
| 11 | Refrigerator | Home & Garden | 2.40× | ||
| 12 | Nature | Home & Garden | 2.34× | ||
| 13 | Kitchenware | Home & Garden | 2.18× | ||
| 14 | Vacations | Travel & Leisure | 2.07× | ||
| 15 | Grilling | Food & Beverages | 1.89× | ||
| 16 | Fast food | Food & Beverages | 1.85× | ||
| 17 | Netto Marken-Discount | Shopping | 1.80× | ||
| 18 | Family | Kids & Family | 1.70× | ||
| 19 | Tagesschau | Movies & TV | 1.65× | ||
| 20 | Kitchen | Home & Garden | 1.59× |
Personality of the Soup audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.80× | |
| Healthy Lifestyle | BALANCE | 1.72× | |
| Convenience Orientation | PREMIUM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.97× | |
| Mindfulness | BALANCE | 1.00× | |
| Sports Activity | POWER | 1.00× |
Frequently asked questions
How many fans does Soup have in Germany?
Soup has an estimated audience of 950,469 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Soup fans?
67.3% of Soup fans are female, 32.7% are male, with an average age of 41.2 years.
Which brands do Soup fans like most?
Soup fans show strongest brand affinity for Instant coffee (17.86×), Hot chocolate (9.24×), and Rolled oats (17.4×) over the country average.
Where do Soup fans live in Germany?
Soup fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Soup fans also like?
Beyond Soup itself, the audience over-indexes on Hot chocolate (9.24×), Rolled oats (17.4×), Nature (2.34×), and Tagesschau (1.65×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Soup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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