Soup Audience in Germany
Soup has an estimated audience of 950,469 people in Germany. 67.3% are female, 32.7% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Unique Gifts, Škoda Kodiaq, Israel, KLIX (AM).
The average Soup fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Unique Gifts, Škoda Kodiaq, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Soup audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Soup fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 41.2 |
| Estimated audience size | 950,469 |
Audience persona
The typical Soup fan in Germany is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 221,803 | 1.07× |
| Bayern | 173,692 | 1.14× |
| Baden-Württemberg | 125,432 | 0.97× |
| Niedersachsen | 99,699 | 1.08× |
| Berlin | 97,514 | 2.29× |
| Hessen | 73,016 | 1.01× |
| Rheinland-Pfalz | 46,134 | 0.97× |
| Sachsen | 44,560 | 0.96× |
| Schleswig-Holstein | 31,488 | 0.92× |
| Hamburg | 25,191 | 1.17× |
| Brandenburg | 25,107 | 0.85× |
| Thüringen | 22,212 | 0.92× |
| Sachsen-Anhalt | 18,979 | 0.77× |
| Mecklenburg-Vorpommern | 14,863 | 0.82× |
| Saarland | 9,928 | 0.85× |
| Bremen | 8,862 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.53× | Shopping |
| Škoda Kodiaq | 2.24× | Cars & Mobility |
| Israel | 1.85× | Travel & Leisure |
| KLIX (AM) | 2.26× | Music & Radio |
| Mothercare | 1.67× | Kids & Family |
| Keeper (password manager) | 3.58× | Technology & Electronics |
| Sixx | 2.47× | Movies & TV |
| Eco Friendly Living | 2.64× | Home & Garden |
| Figure painting (hobby) | 2.8× | Arts & Culture |
| Home Delivery | 1.81× | Food & Beverages |
| The Hunt (2012 film) | 2.86× | Movies & TV |
| Volvo V60 | 2.81× | Cars & Mobility |
| Kieser Training | 2.28× | Sports |
| Corfu (regional unit) | 1.7× | Travel & Leisure |
| Picnic | 1.97× | Kids & Family |
| Headhunters (film) | 2.52× | Movies & TV |
| Cachorro | 1.77× | Pets & Animals |
| Eaubonne | 22.52× | Travel & Leisure |
| Coworking | 1.93× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.21 |
| Healthy Lifestyle | BALANCE | 2.13 |
| Design Affinity | PREMIUM | 1.79 |
| Urban Lifestyle | OPEN | 1.62 |
| Convenience Orientation | PREMIUM | 1.6 |
| Tradition | CONSERVATISM | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| Taiwan | 6.7% |
| Japan | 4.4% |
See Soup audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Soup have in Germany?
Soup has an estimated audience of 950,469 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Soup fans?
67.3% of Soup fans are female, 32.7% are male, with an average age of 41.2 years.
Which brands do Soup fans like most?
Soup fans show strongest brand affinity for Stradivarius (1.97×), Unique Gifts (1.53×), and Škoda Kodiaq (2.24×) over the country average.
Where do Soup fans live in Germany?
Soup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 221,803), Bayern (reach 173,692), and Baden-Württemberg (reach 125,432). These three regions account for the largest share of the active audience.
What other brands do Soup fans also like?
Beyond Soup itself, the audience over-indexes on Unique Gifts (1.53×), Škoda Kodiaq (2.24×), Israel (1.85×), and KLIX (AM) (2.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.