Korean cuisine Audience in Germany
Korean cuisine has an estimated audience of 1,549,570 people in Germany. 61.4% are female, 38.6% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vietnamese cuisine, Middle Eastern cuisine, Greek cuisine, Spanish cuisine, Thai cuisine.
The average Korean cuisine fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vietnamese cuisine, Middle Eastern cuisine, Greek cuisine, with strongest over-indexing on Vietnamese cuisine (19.07× the country average). Demographically, the Korean cuisine audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Korean cuisine fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 36.8 |
| Estimated audience size | 1,549,570 |
Audience persona
The typical Korean cuisine fan in Germany is more female, around 36.8 years old, with strong Design Affinity tendencies and a notable affinity for Vietnamese cuisine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 375,874 | 1.11× |
| Bayern | 278,052 | 1.12× |
| Baden-Württemberg | 242,627 | 1.15× |
| Niedersachsen | 133,044 | 0.88× |
| Hessen | 128,480 | 1.09× |
| Berlin | 108,477 | 1.57× |
| Rheinland-Pfalz | 69,563 | 0.9× |
| Sachsen | 68,757 | 0.9× |
| Hamburg | 52,527 | 1.5× |
| Schleswig-Holstein | 52,059 | 0.94× |
| Brandenburg | 48,417 | 1.01× |
| Thüringen | 32,709 | 0.83× |
| Sachsen-Anhalt | 28,237 | 0.7× |
| Mecklenburg-Vorpommern | 18,005 | 0.61× |
| Saarland | 14,196 | 0.75× |
| Bremen | 12,719 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vietnamese cuisine | 19.07× | Food & Beverages |
| Middle Eastern cuisine | 16.98× | Food & Beverages |
| Greek cuisine | 14.64× | Food & Beverages |
| Spanish cuisine | 13.65× | Food & Beverages |
| Thai cuisine | 14.89× | Food & Beverages |
| German cuisine | 8.92× | Food & Beverages |
| Japanese cuisine | 8.84× | Food & Beverages |
| Elektra (2005 film) | 43.56× | Movies & TV |
| KARE | 24.95× | Movies & TV |
| Mexican cuisine | 10.22× | Food & Beverages |
| Go Asia | 10.67× | Shopping |
| Latin American cuisine | 11.49× | Food & Beverages |
| Juice | 5.17× | Food & Beverages |
| Canapé (furniture) | 39.33× | Home & Garden |
| Face powder | 6.4× | Beauty & Wellness |
| French cuisine | 6.2× | Food & Beverages |
| Vegetarian cuisine | 3.48× | Food & Beverages |
| Vegetable | 3.97× | Food & Beverages |
| Chinese cuisine | 7.13× | Food & Beverages |
| Beverages | 2.23× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2 |
| Sustainability | BALANCE | 1.92 |
| DIY Mentality | THRILL | 1.65 |
| Luxury Orientation | PREMIUM | 1.55 |
| Creativity | OPEN | 1.52 |
| Indulgence | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 18.2% |
| Japan | 13.4% |
| United States | 7.1% |
See Korean cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does Korean cuisine have in Germany?
Korean cuisine has an estimated audience of 1,549,570 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Korean cuisine fans?
61.4% of Korean cuisine fans are female, 38.6% are male, with an average age of 36.8 years.
Which brands do Korean cuisine fans like most?
Korean cuisine fans show strongest brand affinity for Vietnamese cuisine (19.07×), Middle Eastern cuisine (16.98×), and Greek cuisine (14.64×) over the country average.
Where do Korean cuisine fans live in Germany?
Korean cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 375,874), Bayern (reach 278,052), and Baden-Württemberg (reach 242,627). These three regions account for the largest share of the active audience.
What other brands do Korean cuisine fans also like?
Beyond Korean cuisine itself, the audience over-indexes on Middle Eastern cuisine (16.98×), Greek cuisine (14.64×), Spanish cuisine (13.65×), and Thai cuisine (14.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Korean cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.