Rascasse Audience Intelligence

Korean cuisine Audience in Germany

A data profile of the people who buy, follow and care about Korean cuisine in Germany — modelled from more than twelve digital signal sources. Korean cuisine has an estimated audience of 1,549,570 people in Germany.

#13among Cuisine in Germany#2356among Topic in Germany#205in Food & Beverages

The average Korean cuisine fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vietnamese cuisine, Middle Eastern cuisine, Greek cuisine, with strongest over-indexing on Vietnamese cuisine (19.07× the country average).

Demographically, the Korean cuisine audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Korean cuisine fan in Germany is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Vietnamese cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Korean cuisine profile in Germany.

Audience size
1.5M
in Germany
Gender
61.4%♀
38.6% male
Age
36.8
average years
Country rank
#4324
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Korean cuisine fans

61.4% are female, 38.6% are male, average age 36.8.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Korean cuisine audience in Germany
MetricValue
Female61.4%
Male38.6%
Average age36.8
Estimated audience size1,549,570
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Korean cuisine audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4919%
50+17%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Korean cuisine audience comes from Germany.

Worldwide audience distribution share by country for Korean cuisine
CountryShare
China18.2%
Japan13.4%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Korean cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Korean cuisine fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K2.46×
02Hessen~200K1.62×
03Hamburg~50K1.40×
04Bayern~300K1.25×
05Baden-Württemberg~200K1.02×
06Rheinland-Pfalz~80K1.02×
07Nordrhein-Westfalen~300K1.00×
08Bremen~10K0.98×
09Saarland~20K0.89×
10Brandenburg~40K0.87×
11Sachsen~60K0.84×
12Schleswig-Holstein~50K0.81×
13Thüringen~30K0.80×
14Mecklenburg-Vorpommern~20K0.78×
15Sachsen-Anhalt~30K0.77×
16Niedersachsen~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Korean cuisine, Germany
0.76×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Korean cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Korean cuisine audience
#·InterestCategoryAffinity×
01Elektra (2005 film)Movies & TV43.56×
02Canapé (furniture)Home & Garden39.33×
03KAREMovies & TV24.95×
04Vietnamese cuisineFood & Beverages19.07×
05Middle Eastern cuisineFood & Beverages16.98×
06Thai cuisineFood & Beverages14.89×
07Greek cuisineFood & Beverages14.64×
08Spanish cuisineFood & Beverages13.65×
09Latin American cuisineFood & Beverages11.49×
10Go AsiaShopping10.67×
11Mexican cuisineFood & Beverages10.22×
12German cuisineFood & Beverages8.92×
13Japanese cuisineFood & Beverages8.84×
14Chinese cuisineFood & Beverages7.13×
15Face powderBeauty & Wellness6.40×
16French cuisineFood & Beverages6.20×
17JuiceFood & Beverages5.17×
18VegetableFood & Beverages3.97×
19Vegetarian cuisineFood & Beverages3.48×
20BeveragesFood & Beverages2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Korean cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Korean cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.65×
Quality AwarenessPREMIUM2.03×
Need for SecurityCONSERVATISM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Korean cuisine audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
Community OrientationOPEN0.90×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Korean cuisine have in Germany?

Korean cuisine has an estimated audience of 1,549,570 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Korean cuisine fans?

61.4% of Korean cuisine fans are female, 38.6% are male, with an average age of 36.8 years.

03

Which brands do Korean cuisine fans like most?

Korean cuisine fans show strongest brand affinity for Vietnamese cuisine (19.07×), Middle Eastern cuisine (16.98×), and Greek cuisine (14.64×) over the country average.

04

Where do Korean cuisine fans live in Germany?

Korean cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Korean cuisine fans also like?

Beyond Korean cuisine itself, the audience over-indexes on Middle Eastern cuisine (16.98×), Greek cuisine (14.64×), Spanish cuisine (13.65×), and Thai cuisine (14.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See Korean cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Korean cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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