A data profile of the people who buy, follow and care about Korean cuisine in Italy — modelled from more than twelve digital signal sources. Korean cuisine has an estimated audience of 3,538,535 people in Italy.
The average Korean cuisine fan in Italy is 42.0 years old, more female, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Tuscany.
Top brand affinities include Sweepstakes, Vietnamese cuisine, German cuisine, with strongest over-indexing on Sweepstakes (12.2× the country average).
Demographically, the Korean cuisine audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Korean cuisine fan in Italy is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Sweepstakes.
The key figures that characterise the Korean cuisine profile in Italy.
58.4% are female, 41.6% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 42.0 |
| Estimated audience size | 3,538,535 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Korean cuisine audience comes from Italy.
| Country | Share |
|---|---|
| China | 18.2% |
| Japan | 13.4% |
| United States | 7.1% |
Where the Korean cuisine audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~1.5M | 2.95× | |
| 02 | Tuscany | ~500K | 1.95× | |
| 03 | Veneto | ~400K | 1.47× | |
| 04 | Lombardy | ~800K | 1.35× | |
| 05 | Trentino-Alto Adige/Südtirol | ~70K | 1.09× | |
| 06 | Friuli-Venezia Giulia | ~70K | 1.01× | |
| 07 | Aosta Valley | ~9K | 1.00× | |
| 08 | Basilicata | ~30K | 0.97× | |
| 09 | Molise | ~20K | 0.97× | |
| 10 | Campania | ~400K | 0.95× | |
| 11 | Sicilia | ~300K | 0.94× | |
| 12 | Umbria | ~50K | 0.93× | |
| 13 | Liguria | ~90K | 0.90× | |
| 14 | Piedmont | ~200K | 0.89× | |
| 15 | Calabria | ~100K | 0.89× | |
| 16 | Abruzzo | ~70K | 0.89× | |
| 17 | Emilia-Romagna | ~300K | 0.88× | |
| 18 | Sardinia | ~90K | 0.87× | |
| 19 | Marche | ~80K | 0.87× | |
| 20 | Puglia | ~200K | 0.81× |
The strongest cross-interests of the Korean cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sweepstakes | Games | 12.20× | ||
| 02 | Vietnamese cuisine | Food & Beverages | 8.47× | ||
| 03 | Hors d'oeuvre | Food & Beverages | 8.43× | ||
| 04 | Thai cuisine | Food & Beverages | 8.07× | ||
| 05 | German cuisine | Food & Beverages | 7.61× | ||
| 06 | Middle Eastern cuisine | Food & Beverages | 7.42× | ||
| 07 | Greek cuisine | Food & Beverages | 7.13× | ||
| 08 | Latin American cuisine | Food & Beverages | 6.42× | ||
| 09 | Mexican cuisine | Food & Beverages | 6.41× | ||
| 10 | Vermouth | Food & Beverages | 6.15× | ||
| 11 | Spanish cuisine | Food & Beverages | 5.52× | ||
| 12 | Chinese cuisine | Food & Beverages | 4.69× | ||
| 13 | Cooking show | Food & Beverages | 4.45× | ||
| 14 | Cookbook | Food & Beverages | 4.00× | ||
| 15 | Japanese cuisine | Food & Beverages | 3.33× | ||
| 16 | Lunch | Food & Beverages | 2.75× | ||
| 17 | Distilled beverage | Food & Beverages | 2.51× | ||
| 18 | Airbnb | Travel & Leisure | 2.40× | ||
| 19 | Tgcom24 | Movies & TV | 1.65× | ||
| 20 | Cuisine | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.92× | |
| Quality Awareness | PREMIUM | 1.60× | |
| Luxury Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.70× | |
| Patriotism | CONSERVATISM | 0.71× | |
| Mindfulness | BALANCE | 0.77× |
Korean cuisine has an estimated audience of 3,538,535 people in Italy, concentrated in Lazio and Lombardy.
58.4% of Korean cuisine fans are female, 41.6% are male, with an average age of 42.0 years.
Korean cuisine fans show strongest brand affinity for Sweepstakes (12.2×), Vietnamese cuisine (8.47×), and German cuisine (7.61×) over the country average.
Korean cuisine fans in Italy are most concentrated in Lazio (reach ~1.5M), Lombardy (reach ~800K), and Tuscany (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Korean cuisine itself, the audience over-indexes on Vietnamese cuisine (8.47×), German cuisine (7.61×), Thai cuisine (8.07×), and Greek cuisine (7.13×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Korean cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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