A data profile of the people who buy, follow and care about Japanese cuisine in Italy — modelled from more than twelve digital signal sources. Japanese cuisine has an estimated audience of 7,686,730 people in Italy.
Japanese cuisine has an estimated audience of 7,686,730 people in Italy. 58.7% are female, 41.3% are male, average age 40.9. Top brand affinities: Wikipedia, WhatsApp, Champagne, Robert Redford, Korean cuisine.
Top brand affinities include Wikipedia, WhatsApp, Champagne, with strongest over-indexing on Wikipedia (2.65× the country average).
Demographically, the Japanese cuisine audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Japanese cuisine fan in Italy is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Japanese cuisine profile in Italy.
58.7% are female, 41.3% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 40.9 |
| Estimated audience size | 7,686,730 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Japanese cuisine audience comes from Italy.
| Country | Share |
|---|---|
| China | 14.1% |
| Japan | 13.1% |
| United States | 9.3% |
The strongest cross-interests of the Japanese cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Korean cuisine | Food & Beverages | 3.33× | ||
| 02 | Home Delivery | Food & Beverages | 3.30× | ||
| 03 | Latin American cuisine | Food & Beverages | 3.29× | ||
| 04 | Middle Eastern cuisine | Food & Beverages | 3.09× | ||
| 05 | Robert Redford | Movies & TV | 2.80× | ||
| 06 | Wikipedia | Internet & Social Media | 2.65× | ||
| 07 | Thai cuisine | Food & Beverages | 2.51× | ||
| 08 | Champagne | Food & Beverages | 2.40× | ||
| 09 | Fast casual restaurants | Food & Beverages | 2.26× | ||
| 10 | Satire | Literature | 2.20× | ||
| 11 | Chinese cuisine | Food & Beverages | 2.05× | ||
| 12 | Red wine | Food & Beverages | 2.00× | ||
| 13 | Wine tasting | Food & Beverages | 1.91× | ||
| 14 | Grilling | Food & Beverages | 1.91× | ||
| 15 | Mediaset | Technology & Electronics | 1.87× | ||
| 16 | Volunteering | Politics & Society | 1.74× | ||
| 17 | Gourmet Foods | Food & Beverages | 1.68× | ||
| 18 | Milk | Food & Beverages | 1.60× | ||
| 19 | Internet & Social Media | 1.59× | |||
| 20 | Organic food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.74× | |
| Convenience Orientation | PREMIUM | 1.68× | |
| Community Orientation | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Mindfulness | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Japanese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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