Japanese cuisine Audience in Germany

Demographics of Japanese cuisine fans

Audience persona

The typical Japanese cuisine fan in Germany is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Japanese cuisine audiences in other countries

• Japanese cuisine — United States
• Japanese cuisine — United Kingdom
• Japanese cuisine — France
• Japanese cuisine — Italy
• Japanese cuisine — Spain
• Japanese cuisine — Brazil
• Japanese cuisine — Japan
• Japanese cuisine — South Korea
• Japanese cuisine — India

More Cuisine audiences in Germany

• Vegetarian cuisine (9,791,846)
• Italian cuisine (7,464,844)
• German cuisine (3,938,448)
• French cuisine (3,127,726)
• Mediterranean cuisine (2,573,809)

Frequently asked questions

How many fans does Japanese cuisine have in Germany?

Japanese cuisine has an estimated audience of 3,002,004 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Japanese cuisine fans?

59.3% of Japanese cuisine fans are female, 40.7% are male, with an average age of 38.4 years.

Which brands do Japanese cuisine fans like most?

Japanese cuisine fans show strongest brand affinity for Unique Gifts (1.61×), Birthday Gifts (1.52×), and Mothercare (1.53×) over the country average.

Where do Japanese cuisine fans live in Germany?

Japanese cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 810,788), Bayern (reach 523,559), and Baden-Württemberg (reach 438,395). These three regions account for the largest share of the active audience.

What other brands do Japanese cuisine fans also like?

Beyond Japanese cuisine itself, the audience over-indexes on Birthday Gifts (1.52×), Mothercare (1.53×), Ireen Sheer (2.12×), and Sixx (2.25×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Japanese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.