Japanese cuisine Audience in Germany
Japanese cuisine has an estimated audience of 3,002,004 people in Germany. 59.3% are female, 40.7% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Tagesschau, Fast food, Korean cuisine, Pets.
The average Japanese cuisine fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Tagesschau, Fast food, with strongest over-indexing on Satire (6.07× the country average). Demographically, the Japanese cuisine audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Japanese cuisine fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 38.4 |
| Estimated audience size | 3,002,004 |
Audience persona
The typical Japanese cuisine fan in Germany is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 810,788 | 1.23× |
| Bayern | 523,559 | 1.08× |
| Baden-Württemberg | 438,395 | 1.07× |
| Niedersachsen | 263,220 | 0.9× |
| Hessen | 246,744 | 1.08× |
| Berlin | 177,441 | 1.32× |
| Sachsen | 171,662 | 1.17× |
| Rheinland-Pfalz | 149,040 | 0.99× |
| Schleswig-Holstein | 106,681 | 0.99× |
| Brandenburg | 84,400 | 0.91× |
| Hamburg | 76,287 | 1.12× |
| Sachsen-Anhalt | 62,463 | 0.8× |
| Thüringen | 55,017 | 0.72× |
| Mecklenburg-Vorpommern | 44,347 | 0.77× |
| Saarland | 34,215 | 0.93× |
| Bremen | 23,245 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.07× | Literature |
| Tagesschau | 2.58× | Movies & TV |
| Fast food | 3.07× | Food & Beverages |
| Korean cuisine | 7.89× | Food & Beverages |
| Pets | 1.75× | Pets & Animals |
| German television comedy | 5.43× | Movies & TV |
| Vietnamese cuisine | 7.25× | Food & Beverages |
| Middle Eastern cuisine | 7.15× | Food & Beverages |
| Thai cuisine | 7.01× | Food & Beverages |
| Latin American cuisine | 7.26× | Food & Beverages |
| Country rap | 4.98× | Music & Radio |
| Netto Marken-Discount | 1.89× | Shopping |
| Transfermarkt | 2.34× | Sports |
| Chinese cuisine | 5.17× | Food & Beverages |
| Spanish cuisine | 5.92× | Food & Beverages |
| Greek cuisine | 6.03× | Food & Beverages |
| Spiegel Online | 1.75× | News |
| Automobiles | 1.62× | Cars & Mobility |
| Gourmet Foods | 4.14× | Food & Beverages |
| Do it yourself (DIY) | 1.65× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.1 |
| Design Affinity | PREMIUM | 1.78 |
| Healthy Lifestyle | BALANCE | 1.59 |
| Convenience Orientation | PREMIUM | 1.55 |
| Sustainability | BALANCE | 1.54 |
| Sports Activity | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 14.1% |
| Japan | 13.1% |
| United States | 9.3% |
See Japanese cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Mediterranean cuisine (2,573,809)
Frequently asked questions
How many fans does Japanese cuisine have in Germany?
Japanese cuisine has an estimated audience of 3,002,004 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Japanese cuisine fans?
59.3% of Japanese cuisine fans are female, 40.7% are male, with an average age of 38.4 years.
Which brands do Japanese cuisine fans like most?
Japanese cuisine fans show strongest brand affinity for Satire (6.07×), Tagesschau (2.58×), and Fast food (3.07×) over the country average.
Where do Japanese cuisine fans live in Germany?
Japanese cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 810,788), Bayern (reach 523,559), and Baden-Württemberg (reach 438,395). These three regions account for the largest share of the active audience.
What other brands do Japanese cuisine fans also like?
Beyond Japanese cuisine itself, the audience over-indexes on Tagesschau (2.58×), Fast food (3.07×), Korean cuisine (7.89×), and Pets (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Japanese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.