Rascasse Audience Intelligence

Japanese cuisine Audience in Germany

A data profile of the people who buy, follow and care about Japanese cuisine in Germany — modelled from more than twelve digital signal sources. Japanese cuisine has an estimated audience of 3,002,004 people in Germany.

#5among Cuisine in Germany#1293among Topic in Germany#108in Food & Beverages

The average Japanese cuisine fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Korean cuisine, Middle Eastern cuisine, Thai cuisine, with strongest over-indexing on Korean cuisine (8.84× the country average).

Demographically, the Japanese cuisine audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Japanese cuisine fan in Germany is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Korean cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japanese cuisine profile in Germany.

Audience size
3M
in Germany
Gender
59.3%♀
40.7% male
Age
38.4
average years
Country rank
#2114
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Japanese cuisine fans

59.3% are female, 40.7% are male, average age 38.4.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Japanese cuisine audience in Germany
MetricValue
Female59.3%
Male40.7%
Average age38.4
Estimated audience size3,002,004
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Japanese cuisine audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Japanese cuisine audience comes from Germany.

Worldwide audience distribution share by country for Japanese cuisine
CountryShare
China14.1%
Japan13.1%
United States9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japanese cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Japanese cuisine fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.25×
02Bremen~30K1.21×
03Nordrhein-Westfalen~800K1.15×
04Sachsen~200K1.09×
05Hamburg~70K1.06×
06Saarland~40K1.05×
07Hessen~200K1.04×
08Bayern~500K1.02×
09Baden-Württemberg~400K1.01×
10Schleswig-Holstein~100K0.98×
11Rheinland-Pfalz~100K0.97×
12Brandenburg~90K0.96×
13Sachsen-Anhalt~80K0.96×
14Mecklenburg-Vorpommern~60K0.96×
15Thüringen~70K0.92×
16Niedersachsen~300K0.89×
Fig. 06

Affinity by region

Affinity by region — Japanese cuisine, Germany
0.89×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Japanese cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Japanese cuisine audience
#·InterestCategoryAffinity×
01Korean cuisineFood & Beverages8.84×
02Middle Eastern cuisineFood & Beverages7.69×
03Thai cuisineFood & Beverages7.35×
04Latin American cuisineFood & Beverages5.83×
05Vietnamese cuisineFood & Beverages5.07×
06Spanish cuisineFood & Beverages4.94×
07Greek cuisineFood & Beverages4.91×
08Chinese cuisineFood & Beverages4.42×
09PandoraFashion & Accessoires4.28×
10Non-alcoholic beverageFood & Beverages3.71×
11NintendoGames3.58×
12PillowHome & Garden3.04×
13DinnerFood & Beverages2.56×
14DessertsFood & Beverages2.31×
15Fast foodFood & Beverages2.23×
16Chihuahua (dog)Pets & Animals2.22×
17KitchenHome & Garden2.13×
18Netto Marken-DiscountShopping1.91×
19House musicMusic & Radio1.80×
20TagesschauMovies & TV1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Japanese cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Japanese cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.77×
Convenience OrientationPREMIUM1.62×
Quality AwarenessPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Japanese cuisine audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Family OrientationCONSERVATISM0.87×
Price SensitivityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Japanese cuisine have in Germany?

Japanese cuisine has an estimated audience of 3,002,004 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Japanese cuisine fans?

59.3% of Japanese cuisine fans are female, 40.7% are male, with an average age of 38.4 years.

03

Which brands do Japanese cuisine fans like most?

Japanese cuisine fans show strongest brand affinity for Korean cuisine (8.84×), Middle Eastern cuisine (7.69×), and Thai cuisine (7.35×) over the country average.

04

Where do Japanese cuisine fans live in Germany?

Japanese cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Japanese cuisine fans also like?

Beyond Japanese cuisine itself, the audience over-indexes on Middle Eastern cuisine (7.69×), Thai cuisine (7.35×), Tagesschau (1.67×), and Netto Marken-Discount (1.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See Japanese cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Japanese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →