Italian cuisine Audience in Germany
Italian cuisine has an estimated audience of 7,464,843 people in Germany. 59.8% are female, 40.2% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Local food, Cookbook, Vegetarian cuisine, Recipes, Dinner.
The average Italian cuisine fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Local food, Cookbook, Vegetarian cuisine, with strongest over-indexing on Local food (2.91× the country average). Demographically, the Italian cuisine audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Italian cuisine fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 39.0 |
| Estimated audience size | 7,464,843 |
Audience persona
The typical Italian cuisine fan in Germany is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Local food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,687,793 | 1.03× |
| Bayern | 1,506,307 | 1.26× |
| Baden-Württemberg | 1,151,086 | 1.13× |
| Niedersachsen | 692,597 | 0.96× |
| Hessen | 596,400 | 1.05× |
| Rheinland-Pfalz | 410,031 | 1.1× |
| Berlin | 316,348 | 0.95× |
| Thüringen | 283,187 | 1.49× |
| Schleswig-Holstein | 281,100 | 1.05× |
| Brandenburg | 257,612 | 1.11× |
| Sachsen | 207,113 | 0.57× |
| Sachsen-Anhalt | 162,296 | 0.84× |
| Hamburg | 151,438 | 0.9× |
| Mecklenburg-Vorpommern | 113,680 | 0.8× |
| Saarland | 89,217 | 0.97× |
| Bremen | 51,698 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local food | 2.91× | Food & Beverages |
| Cookbook | 2.36× | Food & Beverages |
| Vegetarian cuisine | 1.94× | Food & Beverages |
| Recipes | 1.62× | Food & Beverages |
| Dinner | 2.68× | Food & Beverages |
| Organic food | 1.72× | Food & Beverages |
| Diners | 2.8× | Food & Beverages |
| Meat | 1.77× | Food & Beverages |
| Cooking show | 2.71× | Food & Beverages |
| Fast casual restaurants | 2.96× | Food & Beverages |
| Eating | 1.85× | Food & Beverages |
| Healthy diet | 1.71× | Health |
| Foodservice | 3.09× | Food & Beverages |
| Healthy habits | 1.78× | Health |
| Cake | 1.7× | Food & Beverages |
| Take-out | 2.39× | Food & Beverages |
| Gourmet Foods | 3.07× | Food & Beverages |
| Breakfast | 1.95× | Food & Beverages |
| Foodie | 1.98× | Food & Beverages |
| Pizza | 1.86× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.92 |
| DIY Mentality | THRILL | 1.44 |
| Design Affinity | PREMIUM | 1.36 |
| Sustainability | BALANCE | 1.35 |
| Pet Ownership | JOY | 1.28 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 9.2% |
| Japan | 8.4% |
See Italian cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
- Mediterranean cuisine (2,573,809)
Frequently asked questions
How many fans does Italian cuisine have in Germany?
Italian cuisine has an estimated audience of 7,464,843 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Italian cuisine fans?
59.8% of Italian cuisine fans are female, 40.2% are male, with an average age of 39.0 years.
Which brands do Italian cuisine fans like most?
Italian cuisine fans show strongest brand affinity for Local food (2.91×), Cookbook (2.36×), and Vegetarian cuisine (1.94×) over the country average.
Where do Italian cuisine fans live in Germany?
Italian cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,687,793), Bayern (reach 1,506,307), and Baden-Württemberg (reach 1,151,086). These three regions account for the largest share of the active audience.
What other brands do Italian cuisine fans also like?
Beyond Italian cuisine itself, the audience over-indexes on Cookbook (2.36×), Vegetarian cuisine (1.94×), Recipes (1.62×), and Dinner (2.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.