Rascasse Audience Intelligence

Italian cuisine Audience in Germany

A data profile of the people who buy, follow and care about Italian cuisine in Germany — modelled from more than twelve digital signal sources. Italian cuisine has an estimated audience of 7,464,843 people in Germany.

#2among Cuisine in Germany#350among Topic in Germany#35in Food & Beverages

The average Italian cuisine fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Local food, Cookbook, Vegetarian cuisine, with strongest over-indexing on Local food (2.91× the country average).

Demographically, the Italian cuisine audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Italian cuisine fan in Germany is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Local food.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Italian cuisine profile in Germany.

Audience size
7.5M
in Germany
Gender
59.8%♀
40.2% male
Age
39.0
average years
Country rank
#574
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Italian cuisine fans

59.8% are female, 40.2% are male, average age 39.0.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Italian cuisine audience in Germany
MetricValue
Female59.8%
Male40.2%
Average age39.0
Estimated audience size7,464,843
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Italian cuisine audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Italian cuisine audience comes from Germany.

Worldwide audience distribution share by country for Italian cuisine
CountryShare
United States16.3%
Italy9.2%
Japan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Italian cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Italian cuisine fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~300K1.36×
02Bayern~1.5M1.19×
03Bremen~70K1.14×
04Saarland~100K1.09×
05Baden-Württemberg~1M1.08×
06Brandenburg~200K1.07×
07Rheinland-Pfalz~400K1.05×
08Hessen~600K1.03×
09Schleswig-Holstein~300K1.02×
10Nordrhein-Westfalen~1.5M0.98×
11Berlin~300K0.96×
12Niedersachsen~700K0.93×
13Sachsen-Anhalt~200K0.93×
14Mecklenburg-Vorpommern~100K0.92×
15Hamburg~200K0.91×
16Sachsen~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Italian cuisine, Germany
0.68×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Italian cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Italian cuisine audience
#·InterestCategoryAffinity×
01FoodserviceFood & Beverages3.09×
02Gourmet FoodsFood & Beverages3.07×
03Fast casual restaurantsFood & Beverages2.96×
04Local foodFood & Beverages2.91×
05DinersFood & Beverages2.80×
06Cooking showFood & Beverages2.71×
07DinnerFood & Beverages2.68×
08Take-outFood & Beverages2.39×
09CookbookFood & Beverages2.36×
10FoodieFood & Beverages1.98×
11BreakfastFood & Beverages1.95×
12Vegetarian cuisineFood & Beverages1.94×
13PizzaFood & Beverages1.86×
14EatingFood & Beverages1.85×
15Healthy habitsHealth1.78×
16MeatFood & Beverages1.77×
17Organic foodFood & Beverages1.72×
18Healthy dietHealth1.71×
19CakeFood & Beverages1.70×
20RecipesFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Italian cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Italian cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.75×
Design AffinityPREMIUM1.42×
TravellingTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Italian cuisine audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Need for SecurityCONSERVATISM0.86×
Community OrientationOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Italian cuisine have in Germany?

Italian cuisine has an estimated audience of 7,464,843 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Italian cuisine fans?

59.8% of Italian cuisine fans are female, 40.2% are male, with an average age of 39.0 years.

03

Which brands do Italian cuisine fans like most?

Italian cuisine fans show strongest brand affinity for Local food (2.91×), Cookbook (2.36×), and Vegetarian cuisine (1.94×) over the country average.

04

Where do Italian cuisine fans live in Germany?

Italian cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Italian cuisine fans also like?

Beyond Italian cuisine itself, the audience over-indexes on Cookbook (2.36×), Vegetarian cuisine (1.94×), Recipes (1.62×), and Dinner (2.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See Italian cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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