Rascasse Audience Intelligence

Breakfast Audience in Germany

A data profile of the people who buy, follow and care about Breakfast in Germany — modelled from more than twelve digital signal sources. Breakfast has an estimated audience of 6,987,008 people in Germany.

#400among Topic in Germany#39in Food & Beverages

The average Breakfast fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sunday Brunch, Brunch, Take-out, with strongest over-indexing on Sunday Brunch (5.57× the country average).

Demographically, the Breakfast audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Breakfast fan in Germany is more female, around 38.9 years old, with strong Individualism tendencies and a notable affinity for Sunday Brunch.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Breakfast profile in Germany.

Audience size
7M
in Germany
Gender
62.4%♀
37.6% male
Age
38.9
average years
Country rank
#651
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Breakfast fans

62.4% are female, 37.6% are male, average age 38.9.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Breakfast audience in Germany
MetricValue
Female62.4%
Male37.6%
Average age38.9
Estimated audience size6,987,008
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Breakfast audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3921%
40-4923%
50+17%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Breakfast audience comes from Germany.

Worldwide audience distribution share by country for Breakfast
CountryShare
United States19.8%
Japan8.6%
China4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breakfast audience in Germany is strongest.

Fig. 05

Top regions by affinity

Breakfast fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~1M3.13×
02Hamburg~300K1.76×
03Bayern~1.5M1.22×
04Baden-Württemberg~1M1.07×
05Bremen~60K1.06×
06Hessen~500K1.01×
07Schleswig-Holstein~200K0.95×
08Rheinland-Pfalz~300K0.92×
09Nordrhein-Westfalen~1.5M0.90×
10Niedersachsen~600K0.88×
11Sachsen~300K0.86×
12Brandenburg~200K0.76×
13Mecklenburg-Vorpommern~90K0.66×
14Saarland~50K0.59×
15Thüringen~100K0.56×
16Sachsen-Anhalt~100K0.55×
Fig. 06

Affinity by region

Affinity by region — Breakfast, Germany
0.55×1.00×3.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Breakfast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Breakfast audience
#·InterestCategoryAffinity×
01Delivery orderFood & Beverages6.96×
02MymuesliFood & Beverages6.20×
03Sunday BrunchKids & Family5.57×
04MuesliFood & Beverages5.47×
05BrunchFood & Beverages4.23×
06Chocolate cakeFood & Beverages3.91×
07Take-outFood & Beverages3.35×
08Cooking showFood & Beverages3.34×
09LunchFood & Beverages2.81×
10DinnerFood & Beverages2.77×
11Unique GiftsShopping2.73×
12Local foodFood & Beverages2.52×
13Dog harnessPets & Animals2.51×
14CookbookFood & Beverages2.29×
15Dog healthPets & Animals2.23×
16Sunday NaturalHealth1.93×
17Dog walkingPets & Animals1.92×
18Dog loversPets & Animals1.89×
19SupermanMovies & TV1.84×
20RecipesFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Breakfast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Breakfast audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.69×
Healthy LifestyleBALANCE1.32×
IndulgenceJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Breakfast audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.64×
Career OrientationPOWER0.70×
PatriotismCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Breakfast have in Germany?

Breakfast has an estimated audience of 6,987,008 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Breakfast fans?

62.4% of Breakfast fans are female, 37.6% are male, with an average age of 38.9 years.

03

Which brands do Breakfast fans like most?

Breakfast fans show strongest brand affinity for Sunday Brunch (5.57×), Brunch (4.23×), and Take-out (3.35×) over the country average.

04

Where do Breakfast fans live in Germany?

Breakfast fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Breakfast fans also like?

Beyond Breakfast itself, the audience over-indexes on Brunch (4.23×), Take-out (3.35×), Local food (2.52×), and Delivery order (6.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Breakfast audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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