Breakfast Audience in Germany
Breakfast has an estimated audience of 6,987,008 people in Germany. 62.4% are female, 37.6% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sunday Brunch, Brunch, Take-out, Local food, Delivery order.
The average Breakfast fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sunday Brunch, Brunch, Take-out, with strongest over-indexing on Sunday Brunch (5.57× the country average). Demographically, the Breakfast audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Breakfast fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 38.9 |
| Estimated audience size | 6,987,008 |
Audience persona
The typical Breakfast fan in Germany is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Sunday Brunch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,433,613 | 0.94× |
| Bayern | 1,335,896 | 1.19× |
| Baden-Württemberg | 1,077,008 | 1.13× |
| Berlin | 820,934 | 2.63× |
| Niedersachsen | 634,804 | 0.94× |
| Hessen | 526,948 | 0.99× |
| Rheinland-Pfalz | 325,531 | 0.93× |
| Sachsen | 302,553 | 0.88× |
| Hamburg | 276,816 | 1.75× |
| Schleswig-Holstein | 248,568 | 0.99× |
| Brandenburg | 169,529 | 0.78× |
| Thüringen | 101,430 | 0.57× |
| Sachsen-Anhalt | 99,761 | 0.55× |
| Mecklenburg-Vorpommern | 88,841 | 0.67× |
| Bremen | 61,812 | 1.03× |
| Saarland | 49,642 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sunday Brunch | 5.57× | Kids & Family |
| Brunch | 4.23× | Food & Beverages |
| Take-out | 3.35× | Food & Beverages |
| Local food | 2.52× | Food & Beverages |
| Delivery order | 6.96× | Food & Beverages |
| Cooking show | 3.34× | Food & Beverages |
| Chocolate cake | 3.91× | Food & Beverages |
| Dog harness | 2.51× | Pets & Animals |
| Lunch | 2.81× | Food & Beverages |
| Dinner | 2.77× | Food & Beverages |
| Cookbook | 2.29× | Food & Beverages |
| Unique Gifts | 2.73× | Shopping |
| Dog health | 2.23× | Pets & Animals |
| Superman | 1.84× | Movies & TV |
| Mymuesli | 6.2× | Food & Beverages |
| Recipes | 1.56× | Food & Beverages |
| Dog walking | 1.92× | Pets & Animals |
| Muesli | 5.47× | Food & Beverages |
| Dog lovers | 1.89× | Pets & Animals |
| Pride | 2.82× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.13 |
| Convenience Orientation | PREMIUM | 1.46 |
| Healthy Lifestyle | BALANCE | 1.33 |
| Design Affinity | PREMIUM | 1.3 |
| DIY Mentality | THRILL | 1.26 |
| Sports Activity | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.6% |
| China | 4.9% |
See Breakfast audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Breakfast have in Germany?
Breakfast has an estimated audience of 6,987,008 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Breakfast fans?
62.4% of Breakfast fans are female, 37.6% are male, with an average age of 38.9 years.
Which brands do Breakfast fans like most?
Breakfast fans show strongest brand affinity for Sunday Brunch (5.57×), Brunch (4.23×), and Take-out (3.35×) over the country average.
Where do Breakfast fans live in Germany?
Breakfast fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,433,613), Bayern (reach 1,335,896), and Baden-Württemberg (reach 1,077,008). These three regions account for the largest share of the active audience.
What other brands do Breakfast fans also like?
Beyond Breakfast itself, the audience over-indexes on Brunch (4.23×), Take-out (3.35×), Local food (2.52×), and Delivery order (6.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.