Mymuesli Audience in Germany
Mymuesli has an estimated audience of 875,690 people in Germany. 82.6% are female, 17.4% are male, average age 39.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Muesli, Aral AG, Rolled oats, Rossmann, Breakfast.
The average Mymuesli fan in Germany is 39.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Muesli, Aral AG, Rolled oats, with strongest over-indexing on Muesli (19.99× the country average). Demographically, the Mymuesli audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Creativity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Breakfast
Demographics of Mymuesli fans
| Metric | Value |
|---|---|
| Female | 82.6% |
| Male | 17.4% |
| Average age | 39.3 |
| Estimated audience size | 875,690 |
Audience persona
The typical Mymuesli fan in Germany is more female, around 39.3 years old, with strong Creativity tendencies and a notable affinity for Muesli.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 217,509 | 1.55× |
| Nordrhein-Westfalen | 198,573 | 1.04× |
| Baden-Württemberg | 159,665 | 1.34× |
| Niedersachsen | 90,010 | 1.06× |
| Hessen | 71,618 | 1.07× |
| Sachsen | 51,535 | 1.2× |
| Berlin | 32,834 | 0.84× |
| Schleswig-Holstein | 29,933 | 0.95× |
| Rheinland-Pfalz | 29,188 | 0.67× |
| Brandenburg | 26,629 | 0.98× |
| Thüringen | 25,984 | 1.16× |
| Sachsen-Anhalt | 20,892 | 0.92× |
| Hamburg | 15,545 | 0.79× |
| Mecklenburg-Vorpommern | 14,137 | 0.85× |
| Saarland | 9,521 | 0.89× |
| Bremen | 5,337 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Muesli | 19.99× | Food & Beverages |
| Aral AG | 3.29× | Cars & Mobility |
| Rolled oats | 14.31× | Food & Beverages |
| Rossmann | 2.47× | Shopping |
| Breakfast | 3.06× | Food & Beverages |
| Breakfast cereal | 16.45× | Food & Beverages |
| Almond milk | 9.47× | Food & Beverages |
| Sunday Natural | 3.46× | Health |
| Oat | 12.04× | Food & Beverages |
| Gala | 1.81× | News |
| Deichmann | 1.83× | Shopping |
| Targobank | 2.52× | Business & Career |
| Commerzbank | 1.71× | Business & Career |
| Dried fruit | 6.34× | Food & Beverages |
| Tchibo | 2.14× | Shopping |
| Oatmeal | 7.18× | Food & Beverages |
| H&M | 1.53× | Shopping |
| Child development | 2.29× | Business & Career |
| Bonprix | 1.96× | Shopping |
| Schneekoppe | 11.53× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.33 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Pet Ownership | JOY | 1.2 |
| Healthy Lifestyle | BALANCE | 1.19 |
| DIY Mentality | THRILL | 1.18 |
| Design Affinity | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 65.2% |
| Austria | 9.3% |
| France | 7.3% |
See Mymuesli audiences in other countries
More Breakfast audiences in Germany
- Nutella (1,492,886)
- Kellogg's (312,615)
- Actimel (243,335)
- danone (144,720)
- Bonne Maman (88,146)
Frequently asked questions
How many fans does Mymuesli have in Germany?
Mymuesli has an estimated audience of 875,690 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Mymuesli fans?
82.6% of Mymuesli fans are female, 17.4% are male, with an average age of 39.3 years.
Which brands do Mymuesli fans like most?
Mymuesli fans show strongest brand affinity for Muesli (19.99×), Aral AG (3.29×), and Rolled oats (14.31×) over the country average.
Where do Mymuesli fans live in Germany?
Mymuesli fans in Germany are most concentrated in Bayern (reach 217,509), Nordrhein-Westfalen (reach 198,573), and Baden-Württemberg (reach 159,665). These three regions account for the largest share of the active audience.
What other brands do Mymuesli fans also like?
Beyond Mymuesli itself, the audience over-indexes on Aral AG (3.29×), Rolled oats (14.31×), Rossmann (2.47×), and Breakfast (3.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mymuesli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.