Mymuesli Target Market in Germany
A data profile of the people who buy, follow and care about Mymuesli in Germany — modelled from more than twelve digital signal sources. Mymuesli has an estimated audience of 864,896 people in Germany.
The average Mymuesli fan in Germany is 39.3 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Muesli, Sunday Natural, Rolled oats, with strongest over-indexing on Muesli (19.99× the country average).
Demographically, the Mymuesli audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mymuesli fan in Germany is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Muesli.
At a glance
The key figures that characterise the Mymuesli profile in Germany.
Search interest · 12-month trend
Customer demographics of Mymuesli
82.6% are female, 17.4% are male, average age 39.3.
Gender split
| Metric | Value |
|---|---|
| Female | 82.6% |
| Male | 17.4% |
| Average age | 39.3 |
| Estimated audience size | 864,896 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 26% | |
| 40-49 | 27% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Mymuesli audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 65.5% |
| Austria | 9.3% |
| France | 7.1% |
Geography
Where the Mymuesli audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 1.52× | |
| 02 | Baden-Württemberg | ~200K | 1.28× | |
| 03 | Sachsen | ~50K | 1.22× | |
| 04 | Thüringen | ~30K | 1.22× | |
| 05 | Niedersachsen | ~90K | 1.03× | |
| 06 | Hessen | ~70K | 1.02× | |
| 07 | Nordrhein-Westfalen | ~200K | 0.99× | |
| 08 | Brandenburg | ~30K | 0.99× | |
| 09 | Sachsen-Anhalt | ~20K | 0.96× | |
| 10 | Saarland | ~10K | 0.95× | |
| 11 | Schleswig-Holstein | ~30K | 0.93× | |
| 12 | Mecklenburg-Vorpommern | ~10K | 0.88× | |
| 13 | Rheinland-Pfalz | ~40K | 0.81× | |
| 14 | Berlin | ~30K | 0.78× | |
| 15 | Hamburg | ~20K | 0.76× | |
| 16 | Bremen | ~6K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mymuesli audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muesli | Food & Beverages | 19.99× | ||
| 02 | Breakfast cereal | Food & Beverages | 16.45× | ||
| 03 | Rolled oats | Food & Beverages | 14.31× | ||
| 04 | Oat | Food & Beverages | 12.04× | ||
| 05 | Schneekoppe | Food & Beverages | 11.53× | ||
| 06 | Almond milk | Food & Beverages | 9.47× | ||
| 07 | Oatmeal | Food & Beverages | 7.18× | ||
| 08 | Dried fruit | Food & Beverages | 6.34× | ||
| 09 | Sunday Natural | Health | 3.46× | ||
| 10 | Aral AG | Cars & Mobility | 3.29× | ||
| 11 | Breakfast | Food & Beverages | 3.06× | ||
| 12 | Targobank | Business & Career | 2.52× | ||
| 13 | Rossmann | Shopping | 2.47× | ||
| 14 | SunExpress | Travel & Leisure | 2.44× | ||
| 15 | Child development | Business & Career | 2.29× | ||
| 16 | Tchibo | Shopping | 2.14× | ||
| 17 | Bonprix | Shopping | 1.96× | ||
| 18 | Deichmann | Shopping | 1.83× | ||
| 19 | Commerzbank | Business & Career | 1.71× | ||
| 20 | H&M | Shopping | 1.53× |
Personality of the Mymuesli audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.29× | |
| Creativity | OPEN | 1.27× | |
| Individualism | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.68× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.73× |
Frequently asked questions
Who is Mymuesli's target market in Germany?
Mymuesli's target market in Germany covers an estimated 864,896 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Mymuesli customers?
82.6% of the Mymuesli audience are female, 17.4% are male, with an average age of 39.3 years.
Which brands do Mymuesli fans like most?
Mymuesli fans show strongest brand affinity for Muesli (19.99×), Sunday Natural (3.46×), and Rolled oats (14.31×) over the country average.
Where do Mymuesli fans live in Germany?
Mymuesli fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Mymuesli fans also like?
Beyond Mymuesli itself, the audience over-indexes on Sunday Natural (3.46×), Rolled oats (14.31×), Rossmann (2.47×), and Aral AG (3.29×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Mymuesli audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mymuesli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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