Almond milk Audience in Germany

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Almond milk has an estimated audience of 683,216 people in Germany. 71.4% are female, 28.6% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Quality of life, Animal rights, Dog harness, Sex and the City, Dog health.

The average Almond milk fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Quality of life, Animal rights, Dog harness, with strongest over-indexing on Quality of life (1.61× the country average). Demographically, the Almond milk audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Almond milk fans

Demographic split for Almond milk audience in Germany
MetricValue
Female71.4%
Male28.6%
Average age39.3
Estimated audience size683,216

Audience persona

The typical Almond milk fan in Germany is more female, around 39.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Quality of life.

Top regions in Germany

Top regions ranked by reach for Almond milk in Germany
RegionReachAffinity
Nordrhein-Westfalen191,6341.28×
Bayern126,6741.15×
Baden-Württemberg110,8361.19×
Niedersachsen75,8901.14×
Hessen57,2681.1×
Berlin29,3340.96×
Sachsen27,9520.83×
Schleswig-Holstein26,3621.07×
Rheinland-Pfalz22,0500.64×
Hamburg18,5931.2×
Brandenburg17,9460.85×
Thüringen14,9670.86×
Sachsen-Anhalt14,1850.8×
Mecklenburg-Vorpommern10,1090.78×
Saarland9,3081.11×
Bremen5,9731.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Almond milk audience
BrandAffinityCategory
Quality of life1.61×Health
Animal rights1.94×Politics & Society
Dog harness1.64×Pets & Animals
Sex and the City1.58×Movies & TV
Dog health1.51×Pets & Animals
Cat play and toys1.59×Pets & Animals
Home Interiors1.54×Home & Garden
Waxing1.79×Beauty & Wellness
First-time home buyer grant1.92×Home & Garden
Architecture & Interior Design1.61×Home & Garden
Starter home1.55×Home & Garden
NBA playoffs2.14×Sports
Bofrost1.97×Food & Beverages
Isabel Marant2.13×Fashion & Accessoires
Mounjaro2.18×Health
Female bodybuilding1.68×Sports
Property management1.8×Business & Career
First-time buyer1.54×Shopping
Backcountry skiing1.52×Sports
Motivational speaking2.28×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Almond milk audience
TraitClusterScore
Healthy LifestyleBALANCE2.98
SustainabilityBALANCE2.54
Sports ActivityPOWER1.76
Urban LifestyleOPEN1.73
Quality AwarenessPREMIUM1.71
IndulgenceJOY1.67

Worldwide distribution

Worldwide audience distribution share by country for Almond milk
CountryShare
United States27.3%
Italy5.5%
Greece5.0%

See Almond milk audiences in other countries

More Beverage audiences in Germany

Frequently asked questions

How many fans does Almond milk have in Germany?

Almond milk has an estimated audience of 683,216 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Almond milk fans?

71.4% of Almond milk fans are female, 28.6% are male, with an average age of 39.3 years.

Which brands do Almond milk fans like most?

Almond milk fans show strongest brand affinity for Quality of life (1.61×), Animal rights (1.94×), and Dog harness (1.64×) over the country average.

Where do Almond milk fans live in Germany?

Almond milk fans in Germany are most concentrated in Nordrhein-Westfalen (reach 191,634), Bayern (reach 126,674), and Baden-Württemberg (reach 110,836). These three regions account for the largest share of the active audience.

What other brands do Almond milk fans also like?

Beyond Almond milk itself, the audience over-indexes on Animal rights (1.94×), Dog harness (1.64×), Sex and the City (1.58×), and Dog health (1.51×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Almond milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.