Rascasse Audience Intelligence

Almond milk Audience in Germany

A data profile of the people who buy, follow and care about Almond milk in Germany — modelled from more than twelve digital signal sources. Almond milk has an estimated audience of 683,216 people in Germany.

#21among Beverage in Germany#3910among Topic in Germany#428in Food & Beverages

The average Almond milk fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Quality of life, Animal rights, Dog harness, with strongest over-indexing on Quality of life (1.61× the country average).

Demographically, the Almond milk audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Almond milk fan in Germany is more female, around 39.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Quality of life.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Almond milk profile in Germany.

Audience size
683K
in Germany
Gender
71.4%♀
28.6% male
Age
39.3
average years
Country rank
#9022
Topic in Germany
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Almond milk fans

71.4% are female, 28.6% are male, average age 39.3.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Almond milk audience in Germany
MetricValue
Female71.4%
Male28.6%
Average age39.3
Estimated audience size683,216
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Almond milk audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3924%
40-4925%
50+16%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Almond milk audience comes from Germany.

Worldwide audience distribution share by country for Almond milk
CountryShare
United States27.3%
Italy5.5%
Greece5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Almond milk audience in Germany is strongest.

Fig. 05

Top regions by affinity

Almond milk fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.26×
02Hamburg~20K1.14×
03Baden-Württemberg~100K1.13×
04Saarland~9K1.12×
05Bayern~100K1.10×
06Niedersachsen~70K1.10×
07Hessen~60K1.07×
08Bremen~6K1.05×
09Schleswig-Holstein~30K1.04×
10Berlin~30K0.93×
11Thüringen~20K0.91×
12Rheinland-Pfalz~30K0.89×
13Sachsen-Anhalt~20K0.88×
14Brandenburg~20K0.87×
15Sachsen~30K0.83×
16Mecklenburg-Vorpommern~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Almond milk, Germany
0.83×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Almond milk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Almond milk audience
#·InterestCategoryAffinity×
01Motivational speakingBusiness & Career2.28×
02MounjaroHealth2.18×
03NBA playoffsSports2.14×
04Isabel MarantFashion & Accessoires2.13×
05BofrostFood & Beverages1.97×
06Animal rightsPolitics & Society1.94×
07First-time home buyer grantHome & Garden1.92×
08Property managementBusiness & Career1.80×
09WaxingBeauty & Wellness1.79×
10Female bodybuildingSports1.68×
11Dog harnessPets & Animals1.64×
12Quality of lifeHealth1.61×
13Architecture & Interior DesignHome & Garden1.61×
14Cat play and toysPets & Animals1.59×
15Sex and the CityMovies & TV1.58×
16Starter homeHome & Garden1.55×
17Home InteriorsHome & Garden1.54×
18First-time buyerShopping1.54×
19Backcountry skiingSports1.52×
20Dog healthPets & Animals1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Almond milk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Almond milk audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.46×
MindfulnessBALANCE1.20×
Price SensitivityPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Almond milk audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.89×
PatriotismCONSERVATISM0.91×
SpiritualityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Almond milk have in Germany?

Almond milk has an estimated audience of 683,216 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Almond milk fans?

71.4% of Almond milk fans are female, 28.6% are male, with an average age of 39.3 years.

03

Which brands do Almond milk fans like most?

Almond milk fans show strongest brand affinity for Quality of life (1.61×), Animal rights (1.94×), and Dog harness (1.64×) over the country average.

04

Where do Almond milk fans live in Germany?

Almond milk fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Almond milk fans also like?

Beyond Almond milk itself, the audience over-indexes on Animal rights (1.94×), Dog harness (1.64×), Dog health (1.51×), and Sex and the City (1.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Almond milk audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Almond milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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