Tea Audience in Germany
Tea has an estimated audience of 9,075,569 people in Germany. 61.2% are female, 38.8% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Tchibo, Diane Keaton, Wetter.de, Foodie.
The average Tea fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Tchibo, Diane Keaton, with strongest over-indexing on Tagesschau (1.51× the country average). Demographically, the Tea audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Tea fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 39.8 |
| Estimated audience size | 9,075,569 |
Audience persona
The typical Tea fan in Germany is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,145,656 | 1.08× |
| Bayern | 1,518,937 | 1.04× |
| Baden-Württemberg | 1,193,024 | 0.96× |
| Niedersachsen | 1,008,248 | 1.14× |
| Hessen | 730,636 | 1.06× |
| Sachsen | 480,567 | 1.08× |
| Berlin | 467,600 | 1.15× |
| Rheinland-Pfalz | 413,984 | 0.91× |
| Schleswig-Holstein | 308,607 | 0.95× |
| Brandenburg | 279,529 | 0.99× |
| Thüringen | 234,621 | 1.01× |
| Sachsen-Anhalt | 233,954 | 0.99× |
| Hamburg | 232,534 | 1.13× |
| Mecklenburg-Vorpommern | 136,751 | 0.79× |
| Saarland | 93,757 | 0.84× |
| Bremen | 66,621 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.51× | Movies & TV |
| Tchibo | 1.55× | Shopping |
| Diane Keaton | 2.23× | Movies & TV |
| Wetter.de | 1.51× | Home & Garden |
| Foodie | 1.59× | Food & Beverages |
| Ernsting's family | 1.52× | Shopping |
| Sewing machine | 1.5× | Home & Garden |
| Bosch (TV series) | 1.83× | Movies & TV |
| McCafé | 2.04× | Food & Beverages |
| Casablanca (film) | 2.15× | Movies & TV |
| Love Actually | 1.7× | Movies & TV |
| University of Aleppo | 1.56× | Business & Career |
| Nursery rhyme | 1.57× | Kids & Family |
| Outlander (film) | 1.51× | Movies & TV |
| standards | 2.04× | Music & Radio |
| Specialty coffee | 1.63× | Food & Beverages |
| Carol (film) | 1.99× | Movies & TV |
| Birthday cake | 1.52× | Food & Beverages |
| Coffee roasting | 1.51× | Food & Beverages |
| Mommy's Kitchen | 1.78× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.31 |
| Sports Activity | POWER | 1.27 |
| Healthy Lifestyle | BALANCE | 1.25 |
| Design Affinity | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.24 |
| Pet Ownership | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
See Tea audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
- Cappuccino (3,420,253)
Frequently asked questions
How many fans does Tea have in Germany?
Tea has an estimated audience of 9,075,569 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tea fans?
61.2% of Tea fans are female, 38.8% are male, with an average age of 39.8 years.
Which brands do Tea fans like most?
Tea fans show strongest brand affinity for Tagesschau (1.51×), Tchibo (1.55×), and Diane Keaton (2.23×) over the country average.
Where do Tea fans live in Germany?
Tea fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,145,656), Bayern (reach 1,518,937), and Baden-Württemberg (reach 1,193,024). These three regions account for the largest share of the active audience.
What other brands do Tea fans also like?
Beyond Tea itself, the audience over-indexes on Tchibo (1.55×), Diane Keaton (2.23×), Wetter.de (1.51×), and Foodie (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.