Rascasse Audience Intelligence

Tea Audience in Brazil

Name: Tea — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Tea in Brazil — modelled from more than twelve digital signal sources. Tea has an estimated audience of 13,119,454 people in Brazil.

#2among Beverage in Brazil #237among Topic in Brazil #27in Food & Beverages

The average Tea fan in Brazil is 41.3 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tea profile in Brazil.

Audience size

13.1M

in Brazil

Gender

70.0%♀

30.0% male

Age

41.3

average years

Country rank

#353

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Tea fans

70.0% are female, 30.0% are male, average age 41.3.

Fig. 02

Gender split

70.0%

Female

30.0%

Male

Demographic split for Tea audience in Brazil
Metric	Value
Female	70.0%
Male	30.0%
Average age	41.3
Estimated audience size	13,119,454

Fig. 03

Age distribution

Age distribution of the Tea audience in Brazil
Age bracket	Share	%
16-19		14%
20-29		19%
30-39		21%
40-49		22%
50+		24%

Fig. 04

Worldwide distribution

3.7%

of the worldwide Tea audience comes from Brazil.

Worldwide audience distribution share by country for Tea
Country	Share
United States	16.6%
Japan	7.0%
China	5.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tea audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Tea fans by region: top regions in Brazil
#	Region	Reach	×
01	Amapá	~60K	1.35×
02	Maranhão	~400K	1.23×
03	Rio Grande do Norte	~300K	1.20×
04	Acre	~50K	1.18×
05	Roraima	~40K	1.18×
06	Pernambuco	~700K	1.16×
07	Piauí	~200K	1.15×
08	Federal District	~200K	1.12×
09	Sergipe	~200K	1.10×
10	Ceará	~600K	1.09×
11	Alagoas	~200K	1.06×
12	Amazonas	~200K	1.05×
13	Pará	~400K	1.03×
14	Paraíba	~300K	1.03×
15	Bahia	~900K	1.01×
16	Rondônia	~100K	0.98×
17	Tocantins	~80K	0.96×
18	Mato Grosso do Sul	~200K	0.90×
19	Espírito Santo	~200K	0.84×
20	Rio de Janeiro	~1M	0.83×
21	Rio Grande do Sul	~600K	0.83×
22	Minas Gerais	~1M	0.81×
23	Goiás	~400K	0.80×
24	São Paulo	~2.5M	0.78×
25	Santa Catarina	~400K	0.75×
26	Mato Grosso	~200K	0.74×
27	Paraná	~600K	0.71×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Brazil

Water (14,072,719)
Soft drinks (11,104,168)
Milk (10,080,194)
Energy drinks (5,692,250)
Espresso (3,879,996)

See Tea audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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