Tea Audience in Brazil
Tea has an estimated audience of 13,119,454 people in Brazil. 70.0% are female, 30.0% are male, average age 41.3. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The average Tea fan in Brazil is 41.3 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Demographically, the Tea audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Creativity, Design Affinity.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Tea fans
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 41.3 |
| Estimated audience size | 13,119,454 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,647,245 | 0.77× |
| Minas Gerais | 1,095,404 | 0.81× |
| Rio de Janeiro | 1,019,060 | 0.83× |
| Bahia | 876,088 | 1.01× |
| Pernambuco | 696,800 | 1.16× |
| Rio Grande do Sul | 637,084 | 0.82× |
| Ceará | 623,718 | 1.09× |
| Paraná | 566,826 | 0.71× |
| Santa Catarina | 446,206 | 0.74× |
| Pará | 442,473 | 1.03× |
| Maranhão | 406,671 | 1.24× |
| Goiás | 397,758 | 0.79× |
| Paraíba | 273,345 | 1.03× |
| Rio Grande do Norte | 264,372 | 1.21× |
| Federal District | 245,074 | 1.12× |
| Amazonas | 240,581 | 1.06× |
| Espírito Santo | 226,710 | 0.83× |
| Piauí | 211,428 | 1.16× |
| Alagoas | 203,639 | 1.06× |
| Mato Grosso | 178,665 | 0.73× |
| Mato Grosso do Sul | 171,621 | 0.9× |
| Sergipe | 151,815 | 1.11× |
| Rondônia | 107,199 | 0.98× |
| Tocantins | 83,261 | 0.96× |
| Amapá | 65,567 | 1.41× |
| Acre | 55,543 | 1.22× |
| Roraima | 45,144 | 1.22× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.36 |
| Design Affinity | PREMIUM | 1.31 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Quality Awareness | PREMIUM | 1.23 |
| Indulgence | JOY | 1.15 |
| Extroversion | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
See Tea audiences in other countries
More Beverage audiences in Brazil
- Water (14,072,719)
- Soft drinks (11,104,168)
- Milk (10,080,194)
- Energy drinks (5,692,250)
- Espresso (3,879,996)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.