Rascasse Audience Intelligence

Tea Audience in Mexico

Name: Tea — Mexico
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Tea in Mexico — modelled from more than twelve digital signal sources. Tea has an estimated audience of 4,484,109 people in Mexico.

#4among Beverage in Mexico #402among Topic in Mexico #43in Food & Beverages

The average Tea fan in Mexico is 33.9 years old, more female, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tea profile in Mexico.

Audience size

4.5M

in Mexico

Gender

58.3%♀

41.7% male

Age

33.9

average years

Country rank

#591

Topic in Mexico

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Tea fans

58.3% are female, 41.7% are male, average age 33.9.

Fig. 02

Gender split

58.3%

Female

41.7%

Male

Demographic split for Tea audience in Mexico
Metric	Value
Female	58.3%
Male	41.7%
Average age	33.9
Estimated audience size	4,484,109

Fig. 03

Age distribution

Age distribution of the Tea audience in Mexico
Age bracket	Share	%
16-19		33%
20-29		21%
30-39		18%
40-49		17%
50+		10%

Fig. 04

Worldwide distribution

1.3%

of the worldwide Tea audience comes from Mexico.

Worldwide audience distribution share by country for Tea
Country	Share
United States	16.6%
Japan	7.0%
China	5.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tea audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Tea fans by region: top regions in Mexico
#	Region	Reach	×
01	Yucatan	~100K	1.40×
02	Baja California	~200K	1.32×
03	Nuevo Leon	~300K	1.21×
04	Veracruz (state)	~300K	1.18×
05	Baja California Sur	~40K	1.16×
06	Chihuahua	~200K	1.09×
07	State of Mexico	~700K	1.08×
08	Coahuila de Zaragoza	~100K	1.08×
09	Puebla	~300K	1.07×
10	Chiapas	~100K	1.06×
11	Distrito Federal	~600K	1.04×
12	Campeche	~30K	1.01×
13	Nayarit	~40K	0.97×
14	Jalisco	~300K	0.96×
15	Sinaloa	~100K	0.96×
16	Colima	~30K	0.94×
17	Guanajuato	~200K	0.93×
18	Michoacan de Ocampo	~100K	0.92×
19	Guerrero	~100K	0.89×
20	Oaxaca	~100K	0.88×
21	Hidalgo	~100K	0.88×
22	Morelos	~70K	0.88×
23	Durango	~50K	0.86×
24	Aguascalientes	~50K	0.85×
25	Tlaxcala	~40K	0.81×
26	Zacatecas	~40K	0.78×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Mexico

Water (7,019,511)
Milk (5,710,736)
Soft drinks (5,305,717)
Energy drinks (2,642,520)
Coffea (2,139,278)

See Tea audiences in other countries

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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