Tea Audience in Mexico
Tea has an estimated audience of 4,484,109 people in Mexico. 58.3% are female, 41.7% are male, average age 33.9. Top regions: State of Mexico, Distrito Federal, Nuevo Leon.
The average Tea fan in Mexico is 33.9 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon. Demographically, the Tea audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Tea fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 33.9 |
| Estimated audience size | 4,484,109 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 663,150 | 1.08× |
| Distrito Federal | 613,009 | 1.04× |
| Nuevo Leon | 326,747 | 1.21× |
| Jalisco | 316,162 | 0.95× |
| Veracruz (state) | 313,332 | 1.19× |
| Puebla | 254,752 | 1.07× |
| Baja California | 250,062 | 1.34× |
| Guanajuato | 196,174 | 0.92× |
| Chihuahua | 170,842 | 1.1× |
| Coahuila de Zaragoza | 146,820 | 1.09× |
| Chiapas | 143,617 | 1.07× |
| Michoacan de Ocampo | 141,784 | 0.91× |
| Yucatan | 133,880 | 1.44× |
| Sinaloa | 113,413 | 0.95× |
| Oaxaca | 107,629 | 0.87× |
| Guerrero | 98,516 | 0.87× |
| Hidalgo | 93,602 | 0.86× |
| Morelos | 66,312 | 0.85× |
| Durango | 51,228 | 0.83× |
| Aguascalientes | 46,102 | 0.81× |
| Baja California Sur | 43,164 | 1.21× |
| Nayarit | 41,703 | 0.96× |
| Zacatecas | 39,571 | 0.7× |
| Tlaxcala | 38,299 | 0.74× |
| Campeche | 34,839 | 1.02× |
| Colima | 26,335 | 0.92× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.52 |
| Urban Lifestyle | OPEN | 1.31 |
| Spirituality | BALANCE | 1.3 |
| Risk Appetite | THRILL | 1.25 |
| Design Affinity | PREMIUM | 1.25 |
| Luxury Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
See Tea audiences in other countries
More Beverage audiences in Mexico
- Water (7,019,511)
- Milk (5,710,736)
- Soft drinks (5,305,717)
- Energy drinks (2,642,520)
- Coffea (2,139,278)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.