A data profile of the people who buy, follow and care about Tea in United Kingdom — modelled from more than twelve digital signal sources. Tea has an estimated audience of 13,220,107 people in United Kingdom.
The average Tea fan in United Kingdom is 44.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Caffè Nero, Home Interior Design, Healthy food, with strongest over-indexing on Caffè Nero (1.78× the country average).
Demographically, the Tea audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Individualism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Tea fan in United Kingdom is more female, around 44.3 years old, with strong Individualism tendencies and a notable affinity for Caffè Nero.
The key figures that characterise the Tea profile in United Kingdom.
66.1% are female, 33.9% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 44.3 |
| Estimated audience size | 13,220,107 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Tea audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
Where the Tea audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~800K | 1.43× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.28× | |
| 03 | East of England | ~1.5M | 1.17× | |
| 04 | Scotland | ~1.5M | 1.13× | |
| 05 | South East | ~2M | 1.11× | |
| 06 | England | ~10M | 1.06× | |
| 07 | North East | ~500K | 0.99× | |
| 08 | Wales | ~700K | 0.97× | |
| 09 | South West | ~900K | 0.87× | |
| 10 | Northern Ireland | ~300K | 0.86× | |
| 11 | East Midlands | ~700K | 0.74× | |
| 12 | North West | ~600K | 0.45× |
The strongest cross-interests of the Tea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Healthy food | Health | 2.02× | ||
| 02 | Cooking show | Food & Beverages | 1.79× | ||
| 03 | Interior designs | Home & Garden | 1.79× | ||
| 04 | Caffè Nero | Food & Beverages | 1.78× | ||
| 05 | Marriage proposal | Kids & Family | 1.76× | ||
| 06 | COS | Shopping | 1.73× | ||
| 07 | Nespresso | Food & Beverages | 1.73× | ||
| 08 | Ethical consumerism | Shopping | 1.70× | ||
| 09 | Handmade Crafts | Kids & Family | 1.69× | ||
| 10 | Fat Face | Fashion & Accessoires | 1.65× | ||
| 11 | Retirement planning | Business & Career | 1.63× | ||
| 12 | Home equity | Home & Garden | 1.62× | ||
| 13 | Home Interior Design | Home & Garden | 1.59× | ||
| 14 | Naked Wines | Food & Beverages | 1.56× | ||
| 15 | Sarah, Duchess of York | Literature | 1.55× | ||
| 16 | Oliver Bonas | Fashion & Accessoires | 1.54× | ||
| 17 | Decoration | Home & Garden | 1.53× | ||
| 18 | Habitat (retailer) | Home & Garden | 1.51× | ||
| 19 | Infant bodysuit | Kids & Family | 1.51× | ||
| 20 | Retirement community | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.16× | |
| Design Affinity | PREMIUM | 1.16× | |
| Indulgence | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Risk Appetite | THRILL | 0.85× | |
| Social Media Usage | JOY | 0.89× |
Tea has an estimated audience of 13,220,107 people in United Kingdom, concentrated in England and South East.
66.1% of Tea fans are female, 33.9% are male, with an average age of 44.3 years.
Tea fans show strongest brand affinity for Caffè Nero (1.78×), Home Interior Design (1.59×), and Healthy food (2.02×) over the country average.
Tea fans in United Kingdom are most concentrated in England (reach ~10M), South East (reach ~2M), and East of England (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Tea itself, the audience over-indexes on Home Interior Design (1.59×), Healthy food (2.02×), Fat Face (1.65×), and Marriage proposal (1.76×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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