Tea Audience in United Kingdom
Tea has an estimated audience of 13,220,107 people in United Kingdom. 66.1% are female, 33.9% are male, average age 44.3. Top regions: England, South East, East of England. Top brand affinities: Caffè Nero, Home Interior Design, Healthy food, Fat Face, Marriage proposal.
The average Tea fan in United Kingdom is 44.3 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Caffè Nero, Home Interior Design, Healthy food, with strongest over-indexing on Caffè Nero (1.78× the country average). Demographically, the Tea audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Tea fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 44.3 |
| Estimated audience size | 13,220,107 |
Audience persona
The typical Tea fan in United Kingdom is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Caffè Nero.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,915,080 | 1.06× |
| South East | 1,971,337 | 1.11× |
| East of England | 1,421,544 | 1.18× |
| Yorkshire and the Humber | 1,369,073 | 1.29× |
| Scotland | 1,347,899 | 1.13× |
| South West | 940,540 | 0.87× |
| West Midlands | 815,245 | 1.44× |
| Wales | 728,578 | 0.97× |
| East Midlands | 667,466 | 0.72× |
| North West | 588,669 | 0.42× |
| North East | 506,905 | 0.99× |
| Northern Ireland | 345,981 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Caffè Nero | 1.78× | Food & Beverages |
| Home Interior Design | 1.59× | Home & Garden |
| Healthy food | 2.02× | Health |
| Fat Face | 1.65× | Fashion & Accessoires |
| Marriage proposal | 1.76× | Kids & Family |
| Ethical consumerism | 1.7× | Shopping |
| COS | 1.73× | Shopping |
| Cooking show | 1.79× | Food & Beverages |
| Handmade Crafts | 1.69× | Kids & Family |
| Retirement planning | 1.63× | Business & Career |
| Oliver Bonas | 1.54× | Fashion & Accessoires |
| Interior designs | 1.79× | Home & Garden |
| Decoration | 1.53× | Home & Garden |
| Habitat (retailer) | 1.51× | Home & Garden |
| Home equity | 1.62× | Home & Garden |
| Sarah, Duchess of York | 1.55× | Literature |
| Infant bodysuit | 1.51× | Kids & Family |
| Retirement community | 1.5× | Kids & Family |
| Nespresso | 1.73× | Food & Beverages |
| Olivia Colman | 1.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.38 |
| Convenience Orientation | PREMIUM | 1.24 |
| Individualism | JOY | 1.2 |
| Travelling | THRILL | 1.12 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Creativity | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
See Tea audiences in other countries
More Beverage audiences in United Kingdom
- Water (18,370,660)
- Milk (9,392,276)
- Soft drinks (7,034,735)
- Espresso (5,084,830)
- Hot chocolate (4,709,884)
Frequently asked questions
How many fans does Tea have in United Kingdom?
Tea has an estimated audience of 13,220,107 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Tea fans?
66.1% of Tea fans are female, 33.9% are male, with an average age of 44.3 years.
Which brands do Tea fans like most?
Tea fans show strongest brand affinity for Caffè Nero (1.78×), Home Interior Design (1.59×), and Healthy food (2.02×) over the country average.
Where do Tea fans live in United Kingdom?
Tea fans in United Kingdom are most concentrated in England (reach 9,915,080), South East (reach 1,971,337), and East of England (reach 1,421,544). These three regions account for the largest share of the active audience.
What other brands do Tea fans also like?
Beyond Tea itself, the audience over-indexes on Home Interior Design (1.59×), Healthy food (2.02×), Fat Face (1.65×), and Marriage proposal (1.76×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.