A data profile of the people who buy, follow and care about Cooking show in United Kingdom — modelled from more than twelve digital signal sources. Cooking show has an estimated audience of 3,110,081 people in United Kingdom.
The average Cooking show fan in United Kingdom is 44.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Sunday Brunch, Do it yourself (DIY), Mediterranean cuisine, with strongest over-indexing on Sunday Brunch (8.11× the country average).
Demographically, the Cooking show audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cooking show fan in United Kingdom is more female, around 44.2 years old, with strong Pet Ownership tendencies and a notable affinity for Sunday Brunch.
The key figures that characterise the Cooking show profile in United Kingdom.
63.6% are female, 36.4% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 44.2 |
| Estimated audience size | 3,110,081 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 34% |
of the worldwide Cooking show audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.7% |
| Italy | 7.5% |
Where the Cooking show audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~100K | 1.11× | |
| 02 | North East | ~100K | 1.07× | |
| 03 | South West | ~300K | 1.04× | |
| 04 | Yorkshire and the Humber | ~300K | 1.03× | |
| 05 | Wales | ~200K | 1.01× | |
| 06 | Northern Ireland | ~100K | 1.01× | |
| 07 | South East | ~400K | 0.98× | |
| 08 | Scotland | ~300K | 0.98× | |
| 09 | East Midlands | ~200K | 0.97× | |
| 10 | England | ~2.5M | 0.96× | |
| 11 | East of England | ~300K | 0.95× | |
| 12 | North West | ~300K | 0.90× |
The strongest cross-interests of the Cooking show audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michelin Guide | Food & Beverages | 8.63× | ||
| 02 | Sunday Brunch | Kids & Family | 8.11× | ||
| 03 | Greek cuisine | Food & Beverages | 6.14× | ||
| 04 | Le Creuset | Home & Garden | 5.78× | ||
| 05 | Spanish cuisine | Food & Beverages | 5.40× | ||
| 06 | Child development | Business & Career | 5.04× | ||
| 07 | Mediterranean cuisine | Food & Beverages | 4.70× | ||
| 08 | Brunch | Food & Beverages | 4.11× | ||
| 09 | Chinese cuisine | Food & Beverages | 3.74× | ||
| 10 | Livemusic | Music & Radio | 3.65× | ||
| 11 | Digital photography | Business & Career | 3.62× | ||
| 12 | Pastry | Food & Beverages | 3.56× | ||
| 13 | Activism | Politics & Society | 3.19× | ||
| 14 | Confectionery | Food & Beverages | 2.98× | ||
| 15 | Local food | Food & Beverages | 2.87× | ||
| 16 | Philanthropy | Arts & Culture | 2.86× | ||
| 17 | Fast food | Food & Beverages | 2.52× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 2.41× | ||
| 19 | Restaurants | Food & Beverages | 1.77× | ||
| 20 | Cooking | Food & Beverages | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.56× | |
| Community Orientation | OPEN | 2.29× | |
| Indulgence | JOY | 2.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Need for Security | CONSERVATISM | 0.97× |
Cooking show has an estimated audience of 3,110,081 people in United Kingdom, concentrated in England and South East.
63.6% of Cooking show fans are female, 36.4% are male, with an average age of 44.2 years.
Cooking show fans show strongest brand affinity for Sunday Brunch (8.11×), Do it yourself (DIY) (2.41×), and Mediterranean cuisine (4.7×) over the country average.
Cooking show fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cooking show itself, the audience over-indexes on Do it yourself (DIY) (2.41×), Mediterranean cuisine (4.7×), Livemusic (3.65×), and Child development (5.04×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cooking show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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