A data profile of the people who buy, follow and care about Fast food in United Kingdom — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 14,942,144 people in United Kingdom.
The average Fast food fan in United Kingdom is 42.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Mobile phones, Scottish Widows, Transport, with strongest over-indexing on Mobile phones (1.53× the country average).
Demographically, the Fast food audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Fast food fan in United Kingdom is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Mobile phones.
The key figures that characterise the Fast food profile in United Kingdom.
59.6% are female, 40.4% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 42.5 |
| Estimated audience size | 14,942,144 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Fast food audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
Where the Fast food audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~3.5M | 1.82× | |
| 02 | Scotland | ~2M | 1.35× | |
| 03 | North West | ~2M | 1.17× | |
| 04 | East of England | ~1.5M | 1.03× | |
| 05 | South West | ~1M | 1.02× | |
| 06 | South East | ~2M | 0.98× | |
| 07 | East Midlands | ~1M | 0.97× | |
| 08 | Wales | ~800K | 0.93× | |
| 09 | Northern Ireland | ~400K | 0.89× | |
| 10 | England | ~11M | 0.83× | |
| 11 | West Midlands | ~500K | 0.72× | |
| 12 | Yorkshire and the Humber | ~800K | 0.66× | |
| 13 | North East | ~400K | 0.65× |
The strongest cross-interests of the Fast food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gala Bingo | Games | 2.22× | ||
| 02 | Mecca Bingo | Games | 2.17× | ||
| 03 | Burger King | Food & Beverages | 2.11× | ||
| 04 | Scottish Widows | Business & Career | 1.81× | ||
| 05 | Halfords | Cars & Mobility | 1.81× | ||
| 06 | McDonald's | Food & Beverages | 1.79× | ||
| 07 | Local news | News | 1.79× | ||
| 08 | Take-out | Food & Beverages | 1.75× | ||
| 09 | Starbucks | Food & Beverages | 1.75× | ||
| 10 | Racing Post | Sports | 1.74× | ||
| 11 | Travelodge | Travel & Leisure | 1.73× | ||
| 12 | Costco | Shopping | 1.66× | ||
| 13 | Transport | Cars & Mobility | 1.63× | ||
| 14 | National Lottery (Ireland) | Games | 1.60× | ||
| 15 | Google Maps | Internet & Social Media | 1.60× | ||
| 16 | United States | Travel & Leisure | 1.59× | ||
| 17 | Training | Sports | 1.56× | ||
| 18 | Waterstones | Literature | 1.56× | ||
| 19 | Mobile phones | Technology & Electronics | 1.53× | ||
| 20 | Toolstation | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.49× | |
| Individualism | JOY | 1.43× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.91× | |
| Patriotism | CONSERVATISM | 0.96× | |
| Spirituality | BALANCE | 0.98× |
Fast food has an estimated audience of 14,942,144 people in United Kingdom, concentrated in England and Greater London.
59.6% of Fast food fans are female, 40.4% are male, with an average age of 42.5 years.
Fast food fans show strongest brand affinity for Mobile phones (1.53×), Scottish Widows (1.81×), and Transport (1.63×) over the country average.
Fast food fans in United Kingdom are most concentrated in England (reach ~11M), Greater London (reach ~3.5M), and South East (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Fast food itself, the audience over-indexes on Scottish Widows (1.81×), Transport (1.63×), Halfords (1.81×), and Gala Bingo (2.22×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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