Fast food Audience in United Kingdom
Fast food has an estimated audience of 14,942,144 people in United Kingdom. 59.6% are female, 40.4% are male, average age 42.5. Top regions: England, Greater London, South East. Top brand affinities: Mobile phones, Premier Inn, Transport, Halfords, Friends.
The average Fast food fan in United Kingdom is 42.5 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Mobile phones, Premier Inn, Transport, with strongest over-indexing on Mobile phones (1.53× the country average). Demographically, the Fast food audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Fast food fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 42.5 |
| Estimated audience size | 14,942,144 |
Audience persona
The typical Fast food fan in United Kingdom is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Mobile phones.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,206,608 | 0.83× |
| Greater London | 3,553,463 | 1.83× |
| South East | 1,969,748 | 0.98× |
| North West | 1,875,985 | 1.17× |
| Scotland | 1,827,616 | 1.36× |
| East of England | 1,401,960 | 1.03× |
| South West | 1,249,957 | 1.02× |
| East Midlands | 1,021,853 | 0.97× |
| Wales | 788,628 | 0.92× |
| Yorkshire and the Humber | 787,188 | 0.66× |
| West Midlands | 459,481 | 0.72× |
| Northern Ireland | 406,947 | 0.89× |
| North East | 366,065 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile phones | 1.53× | Technology & Electronics |
| Premier Inn | 1.88× | Travel & Leisure |
| Transport | 1.63× | Cars & Mobility |
| Halfords | 1.81× | Cars & Mobility |
| Friends | 1.65× | Movies & TV |
| Training | 1.56× | Sports |
| Gala Bingo | 2.22× | Games |
| Take-out | 1.75× | Food & Beverages |
| National Lottery (Ireland) | 1.6× | Games |
| Google Maps | 1.6× | Internet & Social Media |
| Local news | 1.79× | News |
| Toolstation | 1.53× | Home & Garden |
| United States | 1.59× | Travel & Leisure |
| Wickes | 1.61× | Home & Garden |
| Racing Post | 1.74× | Sports |
| Travelodge | 1.73× | Travel & Leisure |
| Costco | 1.66× | Shopping |
| Starbucks | 1.75× | Food & Beverages |
| Mecca Bingo | 2.17× | Games |
| Delivery order | 3.85× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.26 |
| Convenience Orientation | PREMIUM | 1.25 |
| Social Media Usage | JOY | 1.12 |
| Luxury Orientation | PREMIUM | 1.1 |
| Travelling | THRILL | 1.07 |
| Urban Lifestyle | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
See Fast food audiences in other countries
More Food & Beverages audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Fast food have in United Kingdom?
Fast food has an estimated audience of 14,942,144 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Fast food fans?
59.6% of Fast food fans are female, 40.4% are male, with an average age of 42.5 years.
Which brands do Fast food fans like most?
Fast food fans show strongest brand affinity for Mobile phones (1.53×), Premier Inn (1.88×), and Transport (1.63×) over the country average.
Where do Fast food fans live in United Kingdom?
Fast food fans in United Kingdom are most concentrated in England (reach 11,206,608), Greater London (reach 3,553,463), and South East (reach 1,969,748). These three regions account for the largest share of the active audience.
What other brands do Fast food fans also like?
Beyond Fast food itself, the audience over-indexes on Premier Inn (1.88×), Transport (1.63×), Halfords (1.81×), and Friends (1.65×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.