Fast food Audience in Canada
Fast food has an estimated audience of 8,485,653 people in Canada. 54.0% are female, 46.0% are male, average age 40.8. Top regions: Ontario, Quebec, Alberta. Top brand affinities: Tim Horton, Fast food restaurants, Taco Bell, Burger King, KFC.
The average Fast food fan in Canada is 40.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, Alberta. Top brand affinities include Tim Horton, Fast food restaurants, Taco Bell, with strongest over-indexing on Tim Horton (1.98× the country average). Demographically, the Fast food audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Fast food fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 40.8 |
| Estimated audience size | 8,485,653 |
Audience persona
The typical Fast food fan in Canada is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Tim Horton.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,756,456 | 1.34× |
| Quebec | 2,270,117 | 1.12× |
| Alberta | 1,618,081 | 1.54× |
| British Columbia | 1,473,866 | 1.16× |
| Saskatchewan | 329,780 | 1.23× |
| Manitoba | 264,197 | 0.83× |
| Nova Scotia | 188,747 | 0.75× |
| New Brunswick | 175,988 | 0.9× |
| Newfoundland and Labrador | 87,912 | 0.68× |
| Prince Edward Island | 26,427 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim Horton | 1.98× | Sports |
| Fast food restaurants | 4.07× | Food & Beverages |
| Taco Bell | 3.79× | Food & Beverages |
| Burger King | 2.35× | Food & Beverages |
| KFC | 2.19× | Food & Beverages |
| Foodservice | 2.5× | Food & Beverages |
| Crumbl Cookies | 2.19× | Food & Beverages |
| Chick-fil-A | 1.79× | Food & Beverages |
| Diners | 1.8× | Food & Beverages |
| A&W Restaurants | 1.84× | Food & Beverages |
| Vegetarian cuisine | 1.71× | Food & Beverages |
| Fast casual restaurants | 1.74× | Food & Beverages |
| In-N-Out Burger | 2.37× | Food & Beverages |
| Online food ordering | 1.54× | Food & Beverages |
| Middle Eastern cuisine | 2.19× | Food & Beverages |
| Chinese cuisine | 1.54× | Food & Beverages |
| Mediterranean cuisine | 1.78× | Food & Beverages |
| German cuisine | 1.99× | Food & Beverages |
| Latin American cuisine | 2.14× | Food & Beverages |
| Japanese cuisine | 1.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.3 |
| Spirituality | BALANCE | 1.13 |
| Travelling | THRILL | 0.93 |
| Early Adopter Mentality | POWER | 0.93 |
| Career Orientation | POWER | 0.91 |
| Social Media Usage | JOY | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
See Fast food audiences in other countries
More Food & Beverages audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Fast food have in Canada?
Fast food has an estimated audience of 8,485,653 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Fast food fans?
54.0% of Fast food fans are female, 46.0% are male, with an average age of 40.8 years.
Which brands do Fast food fans like most?
Fast food fans show strongest brand affinity for Tim Horton (1.98×), Fast food restaurants (4.07×), and Taco Bell (3.79×) over the country average.
Where do Fast food fans live in Canada?
Fast food fans in Canada are most concentrated in Ontario (reach 4,756,456), Quebec (reach 2,270,117), and Alberta (reach 1,618,081). These three regions account for the largest share of the active audience.
What other brands do Fast food fans also like?
Beyond Fast food itself, the audience over-indexes on Fast food restaurants (4.07×), Taco Bell (3.79×), Burger King (2.35×), and KFC (2.19×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.