A data profile of the people who buy, follow and care about Fast food in Canada — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 8,485,653 people in Canada.
The average Fast food fan in Canada is 40.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, Alberta.
Top brand affinities include Tim Horton, Fast food restaurants, Taco Bell, with strongest over-indexing on Tim Horton (1.98× the country average).
Demographically, the Fast food audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Fast food fan in Canada is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Fast food profile in Canada.
54.0% are female, 46.0% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 40.8 |
| Estimated audience size | 8,485,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Fast food audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
Where the Fast food audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~1.5M | 1.54× | |
| 02 | Ontario | ~5M | 1.34× | |
| 03 | Saskatchewan | ~300K | 1.23× | |
| 04 | British Columbia | ~1.5M | 1.16× | |
| 05 | Quebec | ~2.5M | 1.12× | |
| 06 | New Brunswick | ~200K | 0.90× | |
| 07 | Manitoba | ~300K | 0.83× | |
| 08 | Nova Scotia | ~200K | 0.75× | |
| 09 | Newfoundland and Labrador | ~90K | 0.68× | |
| 10 | Prince Edward Island | ~30K | 0.63× |
The strongest cross-interests of the Fast food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast food restaurants | Food & Beverages | 4.07× | ||
| 02 | Taco Bell | Food & Beverages | 3.79× | ||
| 03 | Foodservice | Food & Beverages | 2.50× | ||
| 04 | In-N-Out Burger | Food & Beverages | 2.37× | ||
| 05 | Burger King | Food & Beverages | 2.35× | ||
| 06 | KFC | Food & Beverages | 2.19× | ||
| 07 | Crumbl Cookies | Food & Beverages | 2.19× | ||
| 08 | Middle Eastern cuisine | Food & Beverages | 2.19× | ||
| 09 | Latin American cuisine | Food & Beverages | 2.14× | ||
| 10 | German cuisine | Food & Beverages | 1.99× | ||
| 11 | Tim Horton | Sports | 1.98× | ||
| 12 | A&W Restaurants | Food & Beverages | 1.84× | ||
| 13 | Diners | Food & Beverages | 1.80× | ||
| 14 | Chick-fil-A | Food & Beverages | 1.79× | ||
| 15 | Mediterranean cuisine | Food & Beverages | 1.78× | ||
| 16 | Fast casual restaurants | Food & Beverages | 1.74× | ||
| 17 | Vegetarian cuisine | Food & Beverages | 1.71× | ||
| 18 | McDonald's | Food & Beverages | 1.56× | ||
| 19 | Online food ordering | Food & Beverages | 1.54× | ||
| 20 | Chinese cuisine | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.30× | |
| Spirituality | BALANCE | 1.13× | |
| Travelling | THRILL | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.81× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Individualism | JOY | 0.86× |
Fast food has an estimated audience of 8,485,653 people in Canada, concentrated in Ontario and Quebec.
54.0% of Fast food fans are female, 46.0% are male, with an average age of 40.8 years.
Fast food fans show strongest brand affinity for Tim Horton (1.98×), Fast food restaurants (4.07×), and Taco Bell (3.79×) over the country average.
Fast food fans in Canada are most concentrated in Ontario (reach ~5M), Quebec (reach ~2.5M), and Alberta (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Fast food itself, the audience over-indexes on Fast food restaurants (4.07×), Taco Bell (3.79×), Burger King (2.35×), and KFC (2.19×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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