A data profile of the people who buy, follow and care about Fast food restaurants in Canada — modelled from more than twelve digital signal sources. Fast food restaurants has an estimated audience of 3,852,568 people in Canada.
The average Fast food restaurants fan in Canada is 41.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Tim Horton, Burger King, Wendy's, with strongest over-indexing on Tim Horton (2.52× the country average).
Demographically, the Fast food restaurants audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Fast food restaurants fan in Canada is balanced, around 41.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Fast food restaurants profile in Canada.
52.8% are female, 47.2% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 41.3 |
| Estimated audience size | 3,852,568 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Fast food restaurants audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 6.2% |
| Brazil | 5.3% |
Where the Fast food restaurants audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.53× | |
| 02 | Alberta | ~700K | 1.51× | |
| 03 | British Columbia | ~800K | 1.33× | |
| 04 | Saskatchewan | ~100K | 0.97× | |
| 05 | Manitoba | ~100K | 0.94× | |
| 06 | New Brunswick | ~80K | 0.93× | |
| 07 | Quebec | ~800K | 0.90× | |
| 08 | Nova Scotia | ~100K | 0.83× | |
| 09 | Prince Edward Island | ~10K | 0.75× | |
| 10 | Newfoundland and Labrador | ~40K | 0.68× |
The strongest cross-interests of the Fast food restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tim Horton | Sports | 2.52× | ||
| 02 | Five Guys | Food & Beverages | 2.33× | ||
| 03 | A&W Restaurants | Food & Beverages | 2.21× | ||
| 04 | Burger King | Food & Beverages | 2.19× | ||
| 05 | Jollibee | Food & Beverages | 2.04× | ||
| 06 | Wendy's | Food & Beverages | 2.00× | ||
| 07 | KFC | Food & Beverages | 1.94× | ||
| 08 | Popeyes Louisiana Kitchen | Food & Beverages | 1.94× | ||
| 09 | Pizza Pizza | Food & Beverages | 1.93× | ||
| 10 | Subway | Food & Beverages | 1.88× | ||
| 11 | Chick-fil-A | Food & Beverages | 1.88× | ||
| 12 | Taco Bell | Food & Beverages | 1.77× | ||
| 13 | Fast casual restaurants | Food & Beverages | 1.72× | ||
| 14 | Domino's Pizza | Food & Beverages | 1.69× | ||
| 15 | Hamburger | Food & Beverages | 1.65× | ||
| 16 | McDonald's | Food & Beverages | 1.61× | ||
| 17 | Boston Pizza | Food & Beverages | 1.57× | ||
| 18 | Circle K | Shopping | 1.55× | ||
| 19 | Loto-Québec | Games | 1.53× | ||
| 20 | Pizza Hut | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.17× | |
| Price Sensitivity | PREMIUM | 1.14× | |
| Individualism | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.81× | |
| Travelling | THRILL | 0.85× | |
| Spirituality | BALANCE | 0.95× |
Fast food restaurants has an estimated audience of 3,852,568 people in Canada, concentrated in Ontario and Quebec.
52.8% of Fast food restaurants fans are female, 47.2% are male, with an average age of 41.3 years.
Fast food restaurants fans show strongest brand affinity for Tim Horton (2.52×), Burger King (2.19×), and Wendy's (2.0×) over the country average.
Fast food restaurants fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~800K), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Fast food restaurants itself, the audience over-indexes on Burger King (2.19×), Wendy's (2.0×), Pizza Pizza (1.93×), and KFC (1.94×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Fast food restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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