Rascasse Audience Intelligence

Fast food restaurants Audience in Mexico

A data profile of the people who buy, follow and care about Fast food restaurants in Mexico — modelled from more than twelve digital signal sources. Fast food restaurants has an estimated audience of 3,886,265 people in Mexico.

#16among Touchpoint in Mexico#54in Food & Beverages

The average Fast food restaurants fan in Mexico is 36.0 years old, balanced, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Fast food restaurants profile in Mexico.

Audience size
3.9M
in Mexico
Gender
52.5%♀
47.5% male
Age
36.0
average years
Country rank
#710
Touchpoint in Mexico
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fast food restaurants fans

52.5% are female, 47.5% are male, average age 36.0.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Fast food restaurants audience in Mexico
MetricValue
Female52.5%
Male47.5%
Average age36.0
Estimated audience size3,886,265
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Fast food restaurants audience in Mexico
Age bracketShare%
16-1924%
20-2924%
30-3922%
40-4920%
50+11%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Fast food restaurants audience comes from Mexico.

Worldwide audience distribution share by country for Fast food restaurants
CountryShare
United States17.3%
Japan6.3%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fast food restaurants audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Fast food restaurants fans by region: top regions in Mexico
#RegionReachAffinity×
01Jalisco~700K2.48×
02State of Mexico~800K1.41×
03Baja California~200K1.33×
04Nuevo Leon~300K1.32×
05Yucatan~100K1.24×
06Chihuahua~200K1.21×
07Baja California Sur~30K1.11×
08Nayarit~40K1.07×
09Oaxaca~100K1.04×
10Campeche~30K1.00×
11Guanajuato~200K0.98×
12Zacatecas~50K0.98×
13Durango~50K0.95×
14Aguascalientes~50K0.93×
15Colima~20K0.93×
16Chiapas~100K0.92×
17Tlaxcala~40K0.91×
18Coahuila de Zaragoza~100K0.90×
19Guerrero~90K0.90×
20Michoacan de Ocampo~100K0.88×
21Morelos~60K0.88×
22Hidalgo~80K0.87×
23Puebla~200K0.85×
24Sinaloa~90K0.84×
25Veracruz (state)~200K0.77×
Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Fast food restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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