Rascasse Audience Intelligence

Fast food restaurants Audience in Indonesia

A data profile of the people who buy, follow and care about Fast food restaurants in Indonesia — modelled from more than twelve digital signal sources. Fast food restaurants has an estimated audience of 3,175,314 people in Indonesia.

#21among Touchpoint in Indonesia
#70in Food & Beverages

The average Fast food restaurants fan in Indonesia is 36.9 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Fast food restaurants profile in Indonesia.

Audience size
3.2M
in Indonesia
Gender
50.3%♀
49.7% male
Age
36.9
average years
Country rank
#633
Touchpoint in Indonesia
Fig. 01

Search interest · 12-month trend

+111%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fast food restaurants fans

50.3% are female, 49.7% are male, average age 36.9.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Fast food restaurants audience in Indonesia
MetricValue
Female50.3%
Male49.7%
Average age36.9
Estimated audience size3,175,314
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Fast food restaurants audience in Indonesia
Age bracketShare%
16-1915%
20-2930%
30-3925%
40-4919%
50+11%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Fast food restaurants audience comes from Indonesia.

Worldwide audience distribution share by country for Fast food restaurants
CountryShare
United States17.0%
Japan6.2%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fast food restaurants audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Fast food restaurants fans by region: top regions in Indonesia
#RegionReachAffinity×
01East Java~700K1.96×
02Banten~200K1.86×
03Bengkulu~40K1.69×
04Riau~100K1.67×
05Central Java~500K1.65×
06Lampung~100K1.60×
07Jambi~60K1.59×
08West Sumatra~90K1.58×
09Special Region of Yogyakarta~80K1.56×
10West Sulawesi~20K1.48×
11South Kalimantan~60K1.40×
12West Java~700K1.38×
13East Kalimantan~70K1.34×
14Bali~80K1.22×
15Bangka-Belitung Islands~20K1.11×
16South Sumatra~80K1.06×
17Central Kalimantan~30K1.04×
18Maluku~10K0.91×
19Papua (province)~20K0.89×
20West Papua~9K0.88×
21Southeast Sulawesi~20K0.86×
22South Sulawesi~80K0.85×
23North Maluku~9K0.85×
24West Nusa Tenggara~30K0.83×
25North Kalimantan~8K0.82×
26West Kalimantan~40K0.81×
27Central Sulawesi~20K0.81×
28Gorontalo (disambiguation)(2)~10K0.78×
29Riau Islands~20K0.72×
30Jakarta~200K0.67×
31North Sumatra~100K0.66×
32Aceh~30K0.64×
33North Sulawesi~20K0.62×
34East Nusa Tenggara~20K0.59×
Appendix

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More Food & Beverages audiences in Indonesia

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Fast food restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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