A data profile of the people who buy, follow and care about Spas in Indonesia — modelled from more than twelve digital signal sources. Spas has an estimated audience of 6,377,062 people in Indonesia.
The average Spas fan in Indonesia is 37.5 years old, more female, and lives primarily in Bali.
The audience is concentrated in Bali, Jakarta, West Java.
Top brand affinities include Women's clothing, Makeup Tutorials, Fitness and wellness, with strongest over-indexing on Women's clothing (1.88× the country average).
Demographically, the Spas audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Spas fan in Indonesia is more female, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for Women's clothing.
The key figures that characterise the Spas profile in Indonesia.
57.1% are female, 42.9% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 37.5 |
| Estimated audience size | 6,377,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 30% | |
| 30-39 | 26% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Spas audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
Where the Spas audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~2M | 13.88× | |
| 02 | West Nusa Tenggara | ~200K | 2.74× | |
| 03 | North Sulawesi | ~90K | 1.32× | |
| 04 | Jakarta | ~700K | 1.28× | |
| 05 | Central Sulawesi | ~60K | 1.02× | |
| 06 | Special Region of Yogyakarta | ~100K | 1.01× | |
| 07 | East Nusa Tenggara | ~70K | 0.98× | |
| 08 | Riau Islands | ~70K | 0.98× | |
| 09 | Banten | ~200K | 0.78× | |
| 10 | Bangka-Belitung Islands | ~20K | 0.70× | |
| 11 | North Maluku | ~10K | 0.65× | |
| 12 | Southeast Sulawesi | ~30K | 0.64× | |
| 13 | East Kalimantan | ~60K | 0.58× | |
| 14 | Central Java | ~300K | 0.57× | |
| 15 | North Sumatra | ~200K | 0.57× | |
| 16 | West Papua | ~10K | 0.55× | |
| 17 | Gorontalo (disambiguation)(2) | ~10K | 0.53× | |
| 18 | North Kalimantan | ~10K | 0.52× | |
| 19 | West Kalimantan | ~50K | 0.51× | |
| 20 | West Java | ~500K | 0.50× | |
| 21 | West Sulawesi | ~10K | 0.46× | |
| 22 | South Sumatra | ~70K | 0.44× | |
| 23 | East Java | ~300K | 0.43× | |
| 24 | Maluku | ~10K | 0.43× | |
| 25 | South Sulawesi | ~80K | 0.42× | |
| 26 | Central Kalimantan | ~20K | 0.41× | |
| 27 | Papua (province) | ~20K | 0.40× | |
| 28 | South Kalimantan | ~30K | 0.38× | |
| 29 | Riau | ~60K | 0.36× | |
| 30 | Bengkulu | ~20K | 0.36× | |
| 31 | Jambi | ~20K | 0.34× | |
| 32 | Lampung | ~40K | 0.29× | |
| 33 | West Sumatra | ~30K | 0.26× | |
| 34 | Aceh | ~20K | 0.23× |
The strongest cross-interests of the Spas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup Tutorials | Beauty & Wellness | 3.53× | ||
| 02 | Health And Beauty | Beauty & Wellness | 2.79× | ||
| 03 | Fragrances | Beauty & Wellness | 2.01× | ||
| 04 | Beauty salons | Beauty & Wellness | 2.00× | ||
| 05 | Boutiques | Fashion & Accessoires | 1.99× | ||
| 06 | Dresses | Fashion & Accessoires | 1.90× | ||
| 07 | Women's clothing | Fashion & Accessoires | 1.88× | ||
| 08 | Skin | Beauty & Wellness | 1.88× | ||
| 09 | Coupons | Shopping | 1.88× | ||
| 10 | Handbags | Fashion & Accessoires | 1.85× | ||
| 11 | Hair products | Beauty & Wellness | 1.78× | ||
| 12 | Luxury goods | Fashion & Accessoires | 1.73× | ||
| 13 | Friendship | Kids & Family | 1.67× | ||
| 14 | Shopping malls | Shopping | 1.64× | ||
| 15 | Motherhood | Kids & Family | 1.61× | ||
| 16 | Cosmetics | Beauty & Wellness | 1.60× | ||
| 17 | Banking | Business & Career | 1.59× | ||
| 18 | Personal finance | Business & Career | 1.55× | ||
| 19 | Family | Kids & Family | 1.54× | ||
| 20 | Fitness and wellness | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.37× | |
| Design Affinity | PREMIUM | 1.07× | |
| Early Adopter Mentality | POWER | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.76× | |
| Individualism | JOY | 0.80× | |
| Need for Security | CONSERVATISM | 0.84× |
Spas has an estimated audience of 6,377,062 people in Indonesia, concentrated in Bali and Jakarta.
57.1% of Spas fans are female, 42.9% are male, with an average age of 37.5 years.
Spas fans show strongest brand affinity for Women's clothing (1.88×), Makeup Tutorials (3.53×), and Fitness and wellness (1.51×) over the country average.
Spas fans in Indonesia are most concentrated in Bali (reach ~2M), Jakarta (reach ~700K), and West Java (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Spas itself, the audience over-indexes on Makeup Tutorials (3.53×), Fitness and wellness (1.51×), Beauty salons (2.0×), and Cosmetics (1.6×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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