A data profile of the people who buy, follow and care about Spas in Malaysia — modelled from more than twelve digital signal sources. Spas has an estimated audience of 4,794,413 people in Malaysia.
The average Spas fan in Malaysia is 39.4 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Sarawak.
Top brand affinities include May Day, Community theatre, Findmypast, with strongest over-indexing on May Day (1.76× the country average).
Demographically, the Spas audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Individualism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 16 regions tracked by Rascasse.
The typical Spas fan in Malaysia is more female, around 39.4 years old, with strong Individualism tendencies and a notable affinity for May Day.
The key figures that characterise the Spas profile in Malaysia.
58.6% are female, 41.4% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 39.4 |
| Estimated audience size | 4,794,413 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Spas audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
Where the Spas audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Putrajaya | ~60K | 2.47× | |
| 02 | Sarawak | ~600K | 1.55× | |
| 03 | Kedah | ~400K | 1.15× | |
| 04 | Sabah | ~500K | 1.09× | |
| 05 | Kelantan | ~300K | 1.09× | |
| 06 | Perak | ~400K | 1.05× | |
| 07 | Terengganu | ~200K | 0.99× | |
| 08 | Pahang | ~200K | 0.90× | |
| 09 | Malacca | ~200K | 0.86× | |
| 10 | Negeri Sembilan | ~200K | 0.82× | |
| 11 | Kuala Lumpur | ~700K | 0.78× | |
| 12 | Perlis | ~50K | 0.77× | |
| 13 | Johor | ~500K | 0.73× | |
| 14 | Penang | ~200K | 0.66× | |
| 15 | Labuan | ~20K | 0.57× | |
| 16 | Selangor | ~700K | 0.56× |
The strongest cross-interests of the Spas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Community theatre | Arts & Culture | 3.46× | ||
| 02 | May Day | Music & Radio | 1.76× | ||
| 03 | Family Tree DNA | Kids & Family | 1.65× | ||
| 04 | Findmypast | Kids & Family | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.19× | |
| Travelling | THRILL | 1.00× | |
| Patriotism | CONSERVATISM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.43× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Social Media Usage | JOY | 0.80× |
Spas has an estimated audience of 4,794,413 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
58.6% of Spas fans are female, 41.4% are male, with an average age of 39.4 years.
Spas fans show strongest brand affinity for May Day (1.76×), Community theatre (3.46×), and Findmypast (1.62×) over the country average.
Spas fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~700K), and Sarawak (reach ~600K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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