A data profile of the people who buy, follow and care about University in Malaysia — modelled from more than twelve digital signal sources. University has an estimated audience of 3,231,430 people in Malaysia.
The average University fan in Malaysia is 37.8 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Batik Air, Ethnic groups, Kaftan, with strongest over-indexing on Batik Air (1.51× the country average).
Demographically, the University audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Travelling, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical University fan in Malaysia is balanced, around 37.8 years old, with strong Travelling tendencies and a notable affinity for Batik Air.
The key figures that characterise the University profile in Malaysia.
50.8% are female, 49.2% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 37.8 |
| Estimated audience size | 3,231,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide University audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.8% |
| Brazil | 5.6% |
| Italy | 4.5% |
Where the University audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~900K | 1.61× | |
| 02 | Selangor | ~1.5M | 1.51× | |
| 03 | Johor | ~600K | 1.30× | |
| 04 | Penang | ~200K | 1.25× | |
| 05 | Sarawak | ~300K | 1.11× | |
| 06 | Perak | ~300K | 1.11× | |
| 07 | Sabah | ~300K | 1.01× | |
| 08 | Negeri Sembilan | ~200K | 0.97× | |
| 09 | Malacca | ~100K | 0.96× | |
| 10 | Kedah | ~200K | 0.95× | |
| 11 | Pahang | ~100K | 0.87× | |
| 12 | Labuan | ~20K | 0.85× | |
| 13 | Putrajaya | ~10K | 0.82× | |
| 14 | Kelantan | ~100K | 0.81× | |
| 15 | Terengganu | ~100K | 0.81× | |
| 16 | Perlis | ~40K | 0.81× |
The strongest cross-interests of the University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Assam | Travel & Leisure | 1.91× | ||
| 02 | Bus rapid transit | Cars & Mobility | 1.86× | ||
| 03 | Polka dot | Fashion & Accessoires | 1.77× | ||
| 04 | Clothing sizes | Fashion & Accessoires | 1.75× | ||
| 05 | Jilbāb | Fashion & Accessoires | 1.74× | ||
| 06 | Abaya | Fashion & Accessoires | 1.73× | ||
| 07 | Navy blue | Kids & Family | 1.71× | ||
| 08 | Dhaka District | Travel & Leisure | 1.66× | ||
| 09 | Thammasat University | Business & Career | 1.65× | ||
| 10 | Palazzo trousers | Fashion & Accessoires | 1.63× | ||
| 11 | Kaftan | Fashion & Accessoires | 1.61× | ||
| 12 | Daegu | Travel & Leisure | 1.61× | ||
| 13 | Malaysian batik | Fashion & Accessoires | 1.57× | ||
| 14 | Niqāb | Fashion & Accessoires | 1.57× | ||
| 15 | Riau | Travel & Leisure | 1.57× | ||
| 16 | Men's Fashion | Fashion & Accessoires | 1.54× | ||
| 17 | Kasetsart University | Business & Career | 1.54× | ||
| 18 | Ethnic groups | Politics & Society | 1.53× | ||
| 19 | Mahidol University | Business & Career | 1.52× | ||
| 20 | Batik Air | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.12× | |
| Individualism | JOY | 1.03× | |
| Early Adopter Mentality | POWER | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.70× | |
| Spirituality | BALANCE | 0.73× | |
| Patriotism | CONSERVATISM | 0.73× |
University has an estimated audience of 3,231,430 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
50.8% of University fans are female, 49.2% are male, with an average age of 37.8 years.
University fans show strongest brand affinity for Batik Air (1.51×), Ethnic groups (1.53×), and Kaftan (1.61×) over the country average.
University fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~900K), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond University itself, the audience over-indexes on Ethnic groups (1.53×), Kaftan (1.61×), Abaya (1.73×), and Jilbāb (1.74×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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